Startmate Virtual Demo Day

Despite being under lock-down, the current cohort of Australian & NZ startups participating in the Startmate accelerator programme managed to deliver their Demo Day presentations on-line, including a virtual “after party” where founders were available for Q&A.

Given the large number of startups, and the fact that several were very early stage businesses, I have grouped them into loose clusters, with just a brief summary of each project. More info can be found at the links in the names:

Real Estate

Landlord Studio – tax & book-keeping solution for landlords. I tend to think the need for very niche accounting solutions is either overstated, or existing software platforms like Xero will come up with a plug-in of their own. Also, tax rules vary greatly by jurisdiction, so scaling internationally can be a challenge.

Passingdoor – an online estate agency trying to remove some of the costs and hassles of selling your home. Rather than listing with a traditional estate agent, Passingdoor will find buyers on your behalf (via a matching process?). I assume that prospective buyers will come from: people in the process of selling their own home; buyer advocates; or recent mortgage applicants – which is why the founders will need relationships with traditional agencies (referrals), mortgage brokers (cross-selling) and real estate ad platforms (leads). But given that sellers on Passingdoor only pay a 0.5% commission once an offer becomes unconditional, I’m not sure how the cashflow model will work.

MedTech

Mass Dynamics – scaling spectrometry for improved patient care. From what I understand, Mass Dynamics is using cloud-based architecture to “lease out” spectrometry capacity on demand, and to accelerate sample analysis.

LaserTrade – a marketplace for second-hand medical laser equipment. Rather than seeing re-usable equipment go to scrap, the founder saw an opportunity to create a marketplace for unwanted items. All items are tested beforehand. Has the potential to extend to other types of equipment, assuming the certification process is valid?

Health & Wellbeing

Body Guide – semi-customised rehab exercises to suit your symptoms. With superb timing as we emerge from months of inaction (or poor posture) while working from home during lock-down, this service is an aid to physical recovery, once your condition has been formally diagnosed. I’d probably want to check in with my GP or physio that the programme was right for me, though.

Sonnar – offers a library of audio content for people with reading disabilities. This is a subscription service, which claims to be cheaper than other audio-book services, and with a broader type of content (periodicals as well as books). I was unclear whether Sonnar is cheaper because they don’t need to pay publisher or author royalties (as it is deemed a charity?), or because they only license out-of-copyright content.

Good Thnx – promises to be “the world’s best gifting and recognition tool, with impact”. Aiming to provide a service for businesses, individuals and partner charities, Good Thnx is still in development. But as part of the Startmate Demo Day, gave attendees an opportunity to allocate a small financial donation to a selection of charities.

Food & Agriculture

Cass Materials – With the search for sustainable alternatives to meat, Cass Materials is developing a cheap and edible high fibre cell scaffold on which to grow cultivated meat – otherwise known as bacterial nanocellulose (BNC). I’m not opposed to the idea of “meat substitutes”, but I’m generally wary of what are sometimes called “fake meats” – vegetable proteins that are so processed so as to resemble animal flesh. I’d rather go vegetarian (I’m not sure I can go full vegan, because if we weren’t supposed to eat honey and yoghurt, why do they taste so good, especially together?).

Digital Agriculture Services – An AgTech platform is using AI-powered applications for developing a range of data-driven solutions across rural, agricultural and climate applications. The potential to bring more business insights and practical analysis to farming and allied industries is of huge potential in the Australian economy.

Heaps Normal – This company has taken a novel approach to producing non-alcoholic beer. Rather than chemical extraction or other processing to remove alcohol from ordinary beer, Heaps Normal has managed to brew beer without alcohol content.

Energy

Gridcognition – Using digital twin mapping of buildings, structures and locations to optimise the planning and operation of distributed energy projects. Given the value of lower transmission and storage costs, as well as more efficient energy generation, Gridcognition is aiming to bring their “decarbonised, decentralised, digitised” solutions to a range of industry participants.

ZeroJet – Helping the marine industry transition to sustainable energy solutions with the development of electric propulsion systems. In particular, targeting small inshore craft which are ideal boats for this type of engine.

Logistics & Analytics

PyperVision – This startup has developed a system for fog dispersal at airports. By aiming for zero fog delays, PyperVision is helping to reduce disruption in the travel and logistics sectors.

Arlula – An API service to stream satellite images from space. As we know, satellite imagery is an important input to modelling, planning and analysis. Arlula also offers access to historic and archive content.

Database CI – A platform for in-house software developers to access the right sort of enterprise data for real-life testing purposes. For example, realistic and appropriate “dummy” data that does not compromise privacy, confidentiality or other obligations.

Law on Earth – On-line access to self-serve legal documents, forms and precedents, plus lower-cost legal advice. With a mission to “empower the public to safely manage their own legal needs”, Law on Earth already has a tie-up with Thomson Reuters, one of the largest legal information providers in the world.

Next week: Are we there yet?

Startup Vic’s Impact Pitch Night

Last month’s Startup Vic’s Pitch Night focused on Impact investing. Hosted by Startup Vic and the Giant Leap Fund (part of the Impact Investment Group), it was held at the Goods Shed with support from Stone & Chalk, Weploy, Pawa, Pak360, Waste Ninja and Marketing Entourage. The MC on the night was Mike Davis of the Humans of Purpose podcast, with an opening address by The Hon, Martin Pakula, Victorian Minister of Jobs, Innovation and Trade. The Minister made some announcements regarding the establishment of Angel Networks in Victoria.Given that Impact investment is demonstrating a propensity to generate better returns, this is a topic of growing interest alongside ethical investing, corporate social responsibility and the move towards ESG (Environmental, Social and Governance) reporting.

The Judging Panel was drawn from Work180, YourGrocer, Australian Impact Investments and Impact Investment Group.

Pitches in the order they presented (websites embedded in the names) were:

The Neighbourhood Effect

With the goal of making the transition to green living easier, this startup has been featured here before. It comprises an app-based solution and uses behavioural science to map a user’s carbon footprint. It also uses gamification to make recommendations linked to location and lifestyle preferences.

Generating revenue from referral fees and subscriptions, the team are targeting energy retailers and banking services among the first commercial partners, and have already attracted $100k via paid pilots and Crowdfunding. The judges sought clarity on what exactly the product “does”, and how localised the solutions can be.

Gecko Traxx

Unusually for these regular pitch nights, this is a tangible, manufactured product – a solution for portable and affordable off-road access for wheelchair users. It takes the form of an accessory attached to the existing wheels – expanding the surface area and increasing traction. With a James Dyson national design award, and as a member of the University of Melbourne Accelerator Prgram for 2019, the team already have15 re-sellers lined up. With a proposed retail price of $599 (and costing $95 to manufacture) the device is NDIS eligible, making it more accessible.

The judges were keen to understand the addressable market as opposed to the profile and size of the actual user base – for example, does the device appeal to users of both motorised and self-propelled wheelchairs? How does it fit in with other categories of assisted mobility products and devices? Had the team considered crowdfunding? What is the startup’s status as a NFP? What is the marketing plan?

Sempo

This startup offers a solution for inclusive payments and savings for the 1.7bn people in emerging markets who remain unbanked. Using Blockchain technology, Sempo claims to be backed by a global reserve token pegged to multiple local currencies – but it wasn’t clear which assets comprise the treasury ecosystem.

Part of the use case is to get cash to victims in crisis quickly without the associated NGO costs. With 4% transaction fees (as opposed to the typical 20% incurred by other soluitons) Sempo seeks to avoid regulatory controversy since it is not claiming to be an unofficial local currency.

Typical transaction costs comprise a 1-3% exchange fee, and a 0-1% transfer fee. Part of the solution is to grow local, in-market capacity, particularly for remittance services. With an AfterPay investor on board, the founders are seeking a $2m seed round. The initial focus is on the Pacific region, a major impediment are the compliance and regulatory costs – in meeting both the in-country and original jurisdiction obligations.

One use case is giving refugee access to bank accounts – when asked about KYC obligations, the founders responded that they can code KYC into the Blockchain without the need for “formal” KYC.

Bring Me Home

This startup makes surplus food accessible and affordable to everyone – utilising fresh food that is unsold in shops, cafes and restaurants. According to the founders, globally, one third of all food is wasted – if this represented a country, it would rank 3rd after the US and China in terms of carbon emissions.

Structured around a commission-based app, users become advocates. The market segments are B2C (consumers and SMEs) and B2B (food production, manufacturing and wholesale distribution). Seeking a $1m seed round, the founders are also running a crowdfunding campaign.

There are specific versions of the app for vendors to help them manage their inventory and schedule their daily listings in advance. Peak demand is between 2pm and 6pm, and after 8pm – underlining the need for vendors to get their offers uploaded in a timely fashion.

The app is starting to see some significant retention – of the 12,000 users, 75% are in Victoria, with half in Melbourne. 15% are deemed returning customers, of which 45% represent repeat business. Currently, the service is in 126 venues across Melbourne.

The judges asked how the business can ensure they are dealing with true surplus supply, and not just creating artificial demand. In response, the founders stressed that vendors need to map to their usual “full display”, rather then offering “made on demand” products.

The People’s Choice award went to Bring Me Home, while the Judges made Sempo the overall winner.

Next week: Musical Memories – Of Time and Place

Recent Notes from Europe

Over the past few weeks I have been travelling in Europe – Switzerland, Croatia and Italy. It was a great trip, and prompted a few observations along the way. Here are some key recollections.

First, after making a number of trips by train, bus and boat, it reinforced the sense that in Europe, public transport is seen as an essential service and not just a means of last resort (you know, that notion we sometimes experience elsewhere that suggests “only losers take the bus”). As a result, public transport is generally clean, safe, efficient, punctual and largely affordable. One counterpoint is that as a temporary visitor, accessing and paying for tickets such as multi-day / multi-system travel passes is not always straightforward.

Second, despite the close proximity of the three countries I visited, I had to use different fiat currencies in each location – and in the case of Croatia, although it is a member of the EU, the Euro is not always accepted and it maintains a separate currency (the Kuna) that is not easy to exchange outside the country. And when you get cash out of an ATM, it’s mostly in denominations of HRK200 – but local shops hate having to change large notes. Plus, there are still instances where plastic money is not accepted.

Third, visiting the extensive national art collections in Zurich (the Kunsthaus) and Milan (the Museo Del Novecento) was a great opportunity to see works by significant twentieth century artists beyond the Dadaists and Futurists respectively – including many works that rarely travel abroad.

Fourth, for all my reservations about organised religion, you can’t deny that a key legacy of European Christianity is church architecture, and the associated patronage of the arts. The Duomo in Milan even affords visitors the opportunity to walk along the roof terraces to get closer to the decorative flying buttresses and mini-spires topped with hundreds of statues.

Finally, along with all the excellent food I was lucky enough to order in restaurants, the trip was a great opportunity to sample local and regional wines, especially while in Switzerland and Croatia. We just don’t see that much of these in Australia, for obvious reasons. Plus, the global phenomenon of craft beer is still alive and well, all adding to the gastronomic experience.

Next week: Recent Notes from Hong Kong

Startup Vic’s Secret Pitch Night

For its August meetup event, Startup Vic presented The Secret Pitch. Designed to highlight inequality in investment decisions, it combined voice-modulation software, and was a bit like The Voice meets Blind Date. Hosted at the Victorian Innovation Hub with support from Rampersand, LaunchVic, Stone & Chalk and Weploy, the Judges were selected from Rampersand, Light Warrior Ventures, AWS, Impact Investment Group and Venture Capital Exchange. By sitting with their backs to the presenters, and having to rely on only the slides and the disguised voices, the Judges had a limited idea of the identity of the presenters.

The pitches in order they presented (websites embedded on the titles):

FRDM

Described as “your closet in the cloud”, and dedicated to “making fast fashion sustainable”, FRDM is subscription-based service for “shared” clothing – customers borrow and return each item after use. Apparently, we are  buying more clothing but using it less.  The circular model is set up to break down and recycle garments over a three year lifecycle. it’s an emerging, but competitive space – competitors include Glam Corner, Le Tote, and Unlimited. Asked about their approach to circulation and cleaning, the founders assume three “wears”  with a 30% margin per customer but admit that they are still lacking some logistics experience. The goal of having items delivered on time, in the right place and in an acceptable condition is still being developed. Firmly aimed at women aged  22-28 years old, I suggest FRDM think about a their name, as my search revealed at least two similar URLs – https://frdm.co and http://frdm.io.

Assignment Hero

I have covered this startup before. It’s positioned as a collaboration platform for tertiary students. When it comes to team project work, there appears to be a disconnect between prescribed apps (Dropbox, Facebook Groups, Evernote, Google Docs, etc.) and the activity notifications and alerts they generate – in short, too much “noise” which overwhelms the students, which gets in the way of them completing their tasks.

Offering a dashboard, the platform is natively integrated with Google Docs. Users can track individual contributions to each document (based on time spent, and using track changes). To me that system is very easy to game – what’s to stop users simply editing for the sake of boosting their rating? How does it deal with plagiarism and copyright abuse? How does the app evaluate the quality, depth or rigour of contributions? Who owns the content that is uploaded to the platform?

Claiming to be signing up 42 new users every day, with repeat users, the founders offer a B2C model – providing access to suggested solutions via on-demand student services and products, and charging a 30% commission on each sale. Student sign-up is free, but the platform can recommends products to users. There is also an SaaS offering for universities, established via paid trials. But the B2B model is a long sales cycle, with the goal being annual licensing fees. Asked how about the viability of the Google relationship, the founders explained they tried using their own document editor, but customer  preference is for Google (and Microsoft) products.

Asked about how Assignment Hero compares to other collaboration tools such as Atlassian’s JIRA, Trello, Confluence, Slack, etc. the founders suggested that these are aimed more at enterprises, and that their own UX/UI is sexier than existing education tools such as Blackboard. As with all such platforms, the key is to enable users to manage the project, not manage the project management software….

Book An Artist

This two-sided market place is designed to help clients to find or connect with an artist. According to the founders, finding the right one is hard. Instagram’s search function is not location based, and the platform is dominated by big names.

With 80 artists on board, Book An Artist charges a 10% commission, and has completed around 40 transactions with an average ticket size of $2,200. Traction has been achieved via referrals, influence programs, SEO and Google Ads. Initially focused on commissions for murals and graffiti works, the founders plan to expand into sign writing, textiles, illustrations, mosaics, installations and calligraphy. With a presence in the UK, Australia and New Zealand, the founders are seeking $500k in funding. Currently using external agencies and contractors to handle administration, the funding will largely be allocated to marketing to drive engagement.

Although the commissions appear to be at a higher price point compared to other creative market places, what prevents platforms such as  Fivr,  99Designs or Canva moving into this space? Also, how does Find An Artist handle things like copyright, IP licensing, attribution or planning permission for external works?

Aggie Global

This is a food sourcing platform, connecting small farmers to large markets. Because of current market structures and procurement processes, businesses often can’t “see” what produce is available to them locally. Based on the founders’ experience in Fiji, where the local economy ends up having to import food to feed tourists, they have run an actual in-market pilot program, but are still building the e-commerce platform.

The results of the pilot achieved a 6x increase in both farmers’ income and hotel cost savings. Tourism is the 1st or 2nd largest industry in 20/48 developing countries. Importing food to satisfy tourist demand is therefore an issue.

For farmers, the service offers a freemium model, while businesses pay a 5% transaction fee and an annual subscription. Currently researching other markets, managing the supply chAIn for quality control, provenance, organic certification etc. is critical. The MVP aims to get farmers keeping proper records via face to face training, and gaining recognition for existing farming practices.

Asked about the cost of data connectivity and access for farmers in remote locations, the founders explained that data is stored offline and uploaded periodically. They are also investigating the use of AI/ML for predictive supply and demand. They also need to manage timely delivery as well as tracking environmental and climate data.

Part of the solution lies in making sure there is appropriate produce for the market, while matching local cuisine to tourist expectations. Too often, local chefs try to emulate western menus, so they need to help develop alternatives and foster innovation.

Maybe the Startup Vic organisers were saving the best til last, as Aggie Global took out the People’s Choice and was declared the Overall Winner by the judges.

Next week: Recent Notes from Europe