Startupbootcamp Demo Day – Sports & EventTech

The latest Startupbootcamp Virtual Demo Day covered startups in Sports and EventTech. Given the current pandemic lockdown and the lack of sporting events and public festivities in Melbourne (“Australia’s sporting and events capital”), the pitch night was sub-titled “The Comeback…”

As with similar startup programs running during the pandemic, it was remarkable how much the teams had achieved in the circumstances. The 10 startups that presented were as follows (website links in the names):

FlipTix

According to the founders, 30% of all fans leave events early – so they have identified an opportunity to re-purpose those empty seats. Rather than re-selling existing tickets, this platform is issuing new tickets for seats that are no longer being used. Already working with key festival promoters, the team say they are not encouraging flipping or scalping, nor are they competing with existing event ticketing outlets engaged by organisers. As well as issuing new tickets, FlipTix offers event upgrades. However, they also mentioned “pre-event” flipping services – which I assume is different to scalping? Finally, it wasn’t clear how FlipTix verifies that seats have been fully vacated – what about all-day tickets for the cricket, for example, where spectators are free to come and go (with pass-outs).

Benchvote

As sports clubs struggle to maintain connection with their fans under the limitations of lockdown, Benchvote drives engagement with team sponsors and brands to bring them closer to their fans. Essentially an SaaS campaign creation platform, Benchvote offers annual licenses and individual campaigns, and is seeking to engage with other consumer brands, not just sports and events.

Globatalent

Described as “The Sports Neobank”, Globatalent helps aspiring athletes to “sell” shares in themselves to fans and investors (in return for a proportion of their future income). The founders claim that 48% of young athletes lack sufficient funds to continue their sporting careers. With a background as talent scouts in professional tennis, the founders are familiar with the challenges faced by struggling players. While the model seems simple (essentially securitizing future winnings and sponsorship money), it raises a number of questions: do these investments represent financial securities (and all the regulation which that entails)? is it a form of modern slavery (however willing the participants)? does it lay the athletes open to risks associated with gambling such as manipulation and collusion? why wouldn’t fans invest in the clubs instead, with their talent development structures? how does it apply to professional sports such as AFL that have strict salary caps and player drafts? and is it more suited to individual rather than team sports?

Floteq

The team presented data that suggests pubs and clubs waste 9-12% of their draught beer, because of their current systems. Not only does this mean lost sales and revenue, the lack of product consistency impacts brand Integrity. The founders believe that post-COVID there will be an even greater focus on cost controls within hospitality, with the added need to reduce waste and maintain consistency. Floteq comprises an IoT device at the point of delivery and service, to track volumes, sales, quality and consistency.

Friends of Mr Ed

This is an app called “Fred” for race horse owners, to facilitate communications between stables and syndicates. Fred offers a subscription-based B2C model, with the opportunity for additional revenue streams (from sponsors and other industry participants). I’m not familiar with the racing industry, but I don’t see why owners can’t simply use existing social media (and crowdfunding platforms)?

BindiMaps

This system helps blind and vision-impaired people to navigate indoor locations, even if they have never been there before. Designed for office buildings, shopping centres, university buildings and visitor destinations, it uses Bluetooth beacons operating on a standalone system, and can be up and running within 24 hours, complete with an analytics dashboard. Although originally intended for the vision-impaired, it can of course be used by anyone.

TRENDii

In recent years, fashion has “moved from the catwalk to social media”. TRENDii is an AI-powered fashion app and browser extension that allows users to “shop at the point of inspiration”. Aimed at fashion brands, publishers and consumers, TRENDii will rely on ad-based revenue, but with the ability to offer advertisers greater audience reach and context. The founders are also exploring audience partnerships and new verticals such as homewares and furniture.

IntelliCUP

This team is the Australian licensee for the IntelliCUP system for beverage point of delivery and dispensing. Pointing to poor UX at venues and events, the founders are positioning Intellicup as an integrated order, purchase and dispensing system, and are already undertaking client trials. Revenue will come from transaction fees, hardware sales, in-app purchases, and the sale of data and analytics.

Humense

Also referencing the challenges facing professional sport during COVID19, Humense is proposing an immersive on-field viewing experience for TV spectators. It brings on-field vision from a 20 camera system offering infinite angles and volumetric imaging, all viewed via VR headsets. The founders claim that this will be the future of sports broadcasting revenues.

SportsCube

The founders state that community and local sports clubs lack funds; yet sponsors face too much red tape. SportsCube is designed to help businesses to sponsor clubs, and the team is already working with clubs and corporate sponsors. The business takes a 15% commission or success fee (which is half of traditional agencies).

Next week: Blockchain and the Limits of Trust

Responsibility vs Accountability

One of the issues to have emerged from the response to the current coronavirus pandemic is the notion that “responsibility” is quite distinct from “accountability”.

In the Australian political arena, this is being played out in two specific aspects, both of which reveal some weaknesses in the Federal and State delineation. The first is the Ruby Princess, the passenger cruise ship that appears to have been a significant source of Covid19 infections from returning and in-bound travellers. In this case, blame or liability for the breach in quarantine measures is being kicked around between Border Force (Federal), and NSW Health (State): who was responsible and/or accountable for allowing infected passengers to disembark?

The second arises from the number of Covid19 cases among aged care residents in the Melbourne Metropolitan area. Here, the issue is the governance of aged care facilities as between privately-run homes (Federal oversight), and public homes (State operation). As an example of the strange delineation between Federal and State, “…the Victorian government mandates minimum nurse-to-resident ratios of up to one nurse for every seven residents during the day, the Commonwealth laws only call for an “adequate” number of “appropriately skilled” staff – both terms are undefined.”

As with all key areas of public policy and administration (health, education, social services), the relationship between different government departments and administrative bodies can be confusing and complex. In very broad terms, public funding comes from the Commonwealth (via direct Federal taxes and the redistribution of GST back to the States), since States have limited options to raise direct revenue (land taxes, stamp duty, payroll tax, and fees from licenses and permits). The Commonwealth funding can be allocated direct, or co-mingled with/co-dependent upon State funding. Likewise, service delivery can be direct by the Commonwealth, jointly with the States, or purely at the State (or even Local) level.

Within Victoria, there is an added dimension to the “responsibility” vs “accountability” debate, largely triggered by apparent failures in the oversight of the hotel quarantine programme. This in turn led to the second wave of Covid19 infections via community transmission (and the tragic number of deaths among aged care residents). The Premier has said he wasn’t responsible for the decision to use private firms to operate the security arrangements at the relevant hotels. In fact, the Premier appears not to have known (or wasn’t aware) who made that decision (or how/why it was made). But he does admit to being accountable for it.

Meanwhile, his departmental ministers have similarly denied knowing who made the decision, or they have said that it was a “multi-agency” response – maybe they are trying to shield each other in a strange show of cabinet collective responsibility, and to avoid apportioning direct blame to their colleagues. But if the government didn’t know who was supposed to be running the hotel quarantine programme, then surely the private security firms certainly couldn’t have known either – if so, who was paying them, and from whom did they take their orders and direction?

We are being drip-fed information on the failures in the hotel quarantine programme: did the AMA “write a letter” to the Victoria Department of Health & Human Services about their concerns over the hotel quarantine programme? did the DHHS provide “inappropriate advice” on the use of PPE by hotel security staff? did the Victorian Premier actually propose the hotel quarantine programme at National Cabinet, and then omit to request support from the police and/or the ADF?

It’s not surprising, therfore, that confusion reigns over who was responsible, and who is accountable; more importantly, who will be liable? What would be the situation if, for example, front line medical staff or employees in “high risk settings” have died from Covid19 as a result of community transmission within their workplace (itself stemming from the hotel breakout), and where there were inadequate workplace protections, especially if the latter were based on government advice and supervision?

The new offence of criminal manslaughter applies in Victoria since July 1, 2020. It will only apply to deaths caused since that date and as a result of “negligent conduct by an employer or other duty holders … or an officer of an organisation, which breaches certain duties under the Occupational Health and Safety Act 2004 (OHS Act) and causes the death of another person who was owed the duty”.

Finally, in reading around this topic, I came across an academic paper which discusses the treatment of responsibility, accountability and liability in the context of professional healthcare. In trying to define each from a clinical, professional and legal perspective, the author concluded that:

“….[R]esponsibility means to be responsible for ensuring that something is carried out whilst accountability moves beyond this to encompass the responsibility but adds a requirement that the healthcare professional provides an account of how they undertook the particular task. Liability moves the definition forward by adding a dimension of jeopardy to the definition of accountability. In a strict legal sense once the accountable person has provide their account they have fulfilled their duty. However, if the healthcare professional is liable rather than accountable for their action then the account they provide will be judged and, if found to be wanting, there may be a penalty for the healthcare professional.” (emphasis added)

I wonder if we should be assessing political and administrative liability by the same standard?

Next week: Startupbootcamp Demo Day – Sports & EventTech

 

 

Distractions during Lock-down

As Melbourne enters its second week of Stage 4 lock-down, I must admit to feeling a little frustrated by the whole “working from home” scenario. Even though, up until 18 months ago, I had worked from home for the previous 8 years, the past 6 months of enforced #WFH is starting to lose its appeal. The lack of social interaction is another factor, although I know we could be in a worse situation. This week I was supposed to be travelling overseas for a family wedding and to visit elderly parents – that’s not going to be happening for a while. In an attempt to cheer myself up, here are some lighter observations on how we have been keeping ourselves amused during lock-down.

  • Daily exercise – at least I can still get out for an hour’s walk each day, and perhaps grab a takeaway coffee in the process (but don’t take liberties by walking the 5kms with your mask off and empty latte cup in hand…)
  • Gadgets – online shopping has been a boon. I’ve acquired Bluetooth noise-cancelling headphones, a new iPad, a DAB+ radio, a stand-up desk, a ring-light, plus another batch of expensive Apple adaptors to cope with domestic hot-desking
  • Lounge wear – following on from the above, I haven’t worn a shirt with a collar, let alone a suit, in 6 months, so I’ve extended my informal wardrobe to embrace pyjamas that masquerade as lounge wear (or vice versa)
  • Hobbies – first it was sourdough, now my friends are into making butter, cheese and home-made gin. Others are into jigsaws, or acquiring puppies, while I read somewhere that sales of craft supplies are on the increase. Me, I’ve been catching up on home recording studio
  • Dine at home – I’m not a huge fan of takeaways (the food is often cold, and doesn’t travel well), but I’ve grown a liking for “prepare at home” meals that are keeping some local restaurants busy
  • Alcohol – latest data suggests daily consumption is up, which is understandable (but also a concern). I’ve been trying to maintain 2-3 AFD’s each week, and make sure I opt for quality over quantity
  • Clearance corner – I’m sure like me, most people have accumulated a pile of domestic items they no longer need; we are spending more time at home and discover the limits of our domestic space (and need to make room for the online shopping). Now we are waiting for the op-shops and council dumps to re-open…
  • Radio – I’ve mostly given up on TV; despite the “choice” presented by wall-to-wall streaming and end-to-end bingeing, I’ve actually found less to watch. Instead, I listen to more radio – ABC Jazz, SBS Chill, BBC Radio 4 Extra, and BBC Radio 6’s Freak Zone.
  • Small luxuries – if I can’t get to cafes and restaurants (and therefore, I’m not spending as much money on eating out), I figure I can bring some of those luxuries into my home. In addition to the Dine at home option above, I’ve also been buying quality produce from local suppliers – coffee beans, cheese, meat, small goods, wine (subject to the requisite numebr of AFD’s) and honey.
  • Reading – there have been some very timely novels published in the last 6-12 months, some of then scarily prescient.
  • Brain training – finally, because Lock-down is like Groundhog Month, I am getting into something of a daily routine, and with the lack of some external stimuli, I don’t want my brain to atrophy, so I’ve started using a brain training app – not sure of the results, but at least it passes a few more minutes…

Next week: Responsibility vs Accountability

 

 

Life During Lock-down

As I write, Victoria is witnessing record numbers of new COVID-19 cases in the so-called second wave of the pandemic. Even as the State Government maintains the Stage 3 lock-down in Greater Melbourne (and most recently mandated the wearing of masks), some members of the public are trying to challenge these restrictions, while others have to keep being reminded to comply with the pandemic measures. Frankly, the way I have been feeling about the latest events, I don’t know whether to laugh, scream or cry.

The Village of Eyam – Image sourced from National Geographic

Laugh, because I can’t believe how crass or stupid some of these refuseniks are. Scream, because I am so angry at the State Government’s failure to properly manage the hotel quarantine programme (which has led to the widespread community transmission), and the delayed decision to require masks in public. Cry, because the whole situation is incredibly sad, given all the people who have lost loved ones to the virus, and the many more who are experiencing financial hardship.

The Premier keeps saying that now is not the time to debate the whys and wherefores of who is responsible for the failure in hotel security arrangements, what caused the community transmission, or why so many people continued with their normal routines despite being symptomatic or while waiting for coronavirus test results. OK, fair enough – the Government’s main focus is on protecting public health (and shoring up the local economy), but hopefully there will be plenty of time for analysis and debate once the virus is under control (and hopefully well before the next State election, due in 2022…).

Meanwhile, I don’t know why politicians and health administrators are so surprised when members of the public fail to “exercise common sense”. Maybe the public kept hearing the Government was doing a such a great job (hey, remember Lock-down Pt. I?). Perhaps they over-compensated after a few weeks’ social distancing, became complacent and let down their guard. Or maybe they took their lead from public messages about “returning to normal” – and going to the footy and getting on the beers again….. Perhaps there is a sizeable portion of the community who can’t be trusted “to do the right thing” (or maybe they just don’t trust politicians, public servants, health experts or mainstream media).

As for why those people carried on as usual (despite being symptomatic or awaiting test results): there may be economic factors at play (to be discussed another day, but if that doesn’t include a debate on a Universal Basic Income, it will be a lost opportunity). It could be a lack of information and awareness. It could simply be human nature. But for a culture that celebrates “chucking a sickie” (indeed, one former Prime Minister even suggested it would be a point of national pride to do so following Australia’s success in the Americas Cup), something has gone wrong somewhere if people don’t feel any responsibility or obligation towards the health of their fellow citizens.

In my more existentialist moments (and I seem to have so much more time for that these days…), I can’t help thinking the pandemic is a three-fold challenge to the future of the human race: 1) the virus is nature’s way of inoculating itself against homo sapiens; 2) it will prove Darwin’s theory of evolution (survival of the fittest) by exploiting our weakness as social creatures – it’s figured out how to get us to spread the virus on its behalf; 3) the reduced levels of human activity and pollution will give the earth some time to heal (at least for a while).

At other times, I think about Talking Heads’ song “Life During Wartime”* – especially the line “I got some groceries, some peanut butter to last a couple of days”. With the need to limit shopping trips, the various shortages, and the focus on being prepared for a total lock-down, is it any wonder we may feel some anxiety? Of course, we could be in a far worse situation than what we are currently experiencing in Melbourne, both in terms of the number of cases and the breakdown in social order we see elsewhere. Yet that just underscores how inconsiderate and selfish those people are who can’t bring themselves to wear masks, or observe Stage 3 restrictions. Yes, the restrictions are inconvenient, and at times tedious, but they are hardly onerous compared to a full scale health crisis. And if anyone wants to discuss public sacrifice in the face of a virulent disease, I suggest they do some research on the village of Eyam in Derbyshire, England.

For myself, I know I have been very fortunate so far (probably thanks to some “compound privilege”). I have been able to work from home since March (although as an independent contractor, my monthly income has been reduced), but I have not seen any friends or family face-to-face either, and I won’t be traveling overseas next month for a family wedding, or to visit elderly parents. I am able to walk each day in the nearby park, but apart from food shops and the post office, I’ve not been inside any other retail premises. I haven’t been to pubs or restaurants, but I try to support the local hospitality sector by ordering prepare-at-home meals about once a week. I can’t get to see live music, but this has forced me to revisit my own music-making. And I don’t have to do any home-schooling, but I have friends and relatives who work in the health and education sectors.

My biggest concern, apart from the pandemic itself, is that we miss the opportunity to re-think the large areas of the economy that need restructuring. Politicians keep talking about “jobs, jobs, jobs”, as if the archaic labour structures inherent in the traditional master and servant relationship is the be-all and end-all of social economics. But where are these jobs coming from? COVID19 shows we can consume less, make do with less stuff, and so it can’t just be a demand-led stimulus. Nor should it just be a construction-led recovery (more “Big Build”), unless it is combined with innovation, sustainability, hi-tech, smart cities, etc. There is definitely a need to think about national self-sufficiency, and figure out what to do about supply chains, manufacturing and renewable energy.

Somehow, we have to turn this uncertainty and these challenges into positive outcomes.

Next week: The Limits of Technology

* The whole album, “Fear of Music” is the perfect soundtrack for the nervous paranoia and unease of the pandemic…..