Transition – post-pandemic career moves

Even before the latest lock-down v3.0 in Melbourne, one of the other members of my co-working space in the CBD decided they’d already had enough of being confined to a 5km radius, working from home, and other lock-down related restrictions. Having had their interstate travel curtailed over the past 12 months, and suffering from cabin fever, they have opted to spend the next few months living in and working from various Airbnb locations around regional Victoria. Even though they are used to WFH, recent experience has shown that they don’t need to be confined to one place. And this post-COVID shift in our work/life patterns (already being disrupted and enabled by remote working) is only increasing.

Likewise, a client I spoke to in the USA last week informed me that they had just settled into a new location on the west coast, and was “living the dream” of a nomadic existence.

More extreme is the recent example of a Guardian employee who, having had to travel from Sydney to the UK for a family funeral last year, then took several months to get back home (due to flight cancellations), but managed to keep working remotely from various European locations as he moved around to stay ahead of border closures.

Prior to this past weekend, and despite the city being out of Stage 4 lock-down for 3 months, private offices in Melbourne’s CBD have only been allowed to operate at 50% of capacity – the proposed move to 75% capacity has been put back. It means, for example, that even on a really good day, my local coffee shop is still only doing 60% of its pre-COVID business.

It’s my guess that the combination of office restrictions and many retail and hospitality businesses simply not bothering to re-open at all means the CBD is barely operating at 40-50%. It’s deceptive – some activities (e.g., construction) have continued pretty much unabated (even expanding while there is less traffic on the roads); while others have been shut down altogether (e.g., entertainment). Certainly food delivery services are still in demand, while some retail has been doing a bit better as customers appreciate the novelty of shopping in-person.

Monday to Friday in the CBD is like a bell-curve distribution – Mondays and Fridays are much quieter, as people choose to WFH part of the week. Which is challenging for employers, as they try to revert to “normal”. But assuming a mix of remote and on-site working continues, it probably means less overall demand for office space. (It’s also difficult to assess the impact of the CBD exodus on suburban hubs.)

So all that construction work suggests we will have an over-supply of commercial premises (offices, shops, restaurants and hotels).

Residential property is a similar story – student accommodation is far from full, as overseas students aren’t returning; and more inner-city apartment buildings are still going up, but there is something of an exodus from the city to regional and rural locations.

The latter tree- and sea-changes are being fueled by a number of factors: a desire to leave the city (which is more prone to lock-downs); low interest rates (so, cash out the equity in your suburban home and move to the country where your money buys you more); increased opportunity to WFH (see, 5G and the NBN have their benefits!); and a broader wish for a different work/life balance.

Unfortunately, this shift is also putting pressure on local housing supply – average property prices are going up faster in some regional centres than in the capital cities; and more nomadic lifestyles are driving up demand for short-stay accommodation. The combined effect is higher rental costs and reduced supply, tending to squeeze out the locals.

Ironically, we’ve heard farmers and primary producers in rural and regional Australia complain that they can’t get seasonal workers due to COVID restrictions on international visitors (especially students, back-packers and experienced fruit pickers). Conversely, we’re told that 90% of jobs lost after March last year have now been recovered – although this apparent rebound is mainly in part-time roles, not full-time positions. It would be interesting to see a detailed breakdown by industry, as some sectors (tourism, aviation, universities) are still struggling.

The hiatus (and disruption) brought about by COVID and subsequent lock-downs has no doubt prompted many people to reassess their careers: where do I want to live/work? what type of work do I want to do? which industries or companies are hiring? and for what roles? As part of a wider re- and up-skilling initiative, the Federal and State governments are offering a range of free vocational courses (mostly Cert I to IV programmes), as well as some enhanced “pathways” to trade apprenticeships.

While this is to be applauded, I can’t help feeling the effort is at least 5-10 years too late to address the technological, demographic and societal changes that began at the end of the last century, with the advent of the internet, cheaper technology, an ageing population, increased globalisation, inefficient taxation and tariff systems, and general economic restructuring. If nothing else, COVID has demonstrated the need for more resilience in the domestic economy, (and a reduced reliance on overseas imports and supply chains) such as smart manufacturing and food security.

Meanwhile, a friend of mine recently related that a nephew of his had dropped out of college (like many of his peers in the USA and elsewhere) and decided to become a self-taught expert in DeFi, as there is more chance of financial success (and career satisfaction) than obtaining an “off the shelf” bachelor degree….

Next week: Corporate Art

Golden Years

This week I turned 60, which in the Chinese Zodiac means this is my Golden Year (I’m a Metal Rat, to be precise). Despite the global pandemic, and the challenges of having spent the best part of the last 7 months in Melbourne lock-down, I would say that this year I have been more fortunate than many others. For which I am grateful.

Golden Years – Image sourced from Discogs

But with more time for reflection on what this milestone might signify, I have been thinking about the circumstances in which I find myself – whether it’s true that “60 is the new 40”, or is it all downhill from here?

My own father left full-time employment before he was 60. And although he had planned to do some part-time consulting work in his semi-retirement, he ended up volunteering for numerous not-for-profit organisations, for the next 25 years. This included lengthy stints serving on various boards and committees, at times almost a full-time job in itself. I’m sure he found this work to be fulfilling and rewarding, alongside his U3A classes and other social activities, but I’m not certain it’s how he intended to spend his retirement. It seems like he fell into this type of role, and since he was good at it, people kept asking him to do more, and he couldn’t always say no.

On the other hand, my paternal grandfather, who ran a small building company, died before he was 50, so I never knew him. While my maternal grandfather had an erratic employment history (not helped by the 1930s depression and war-time disruption), and was still working in manual jobs until he passed away in his late 60s.

I left my last corporate job when I was 50. At first, I thought I would look for a new full-time role, but the combination of the fall-out from the GFC and an implicit age barrier made that less likely the longer I looked. Some of the job interviews I attended revealed a significant prejudice towards older candidates: either their experience represented a threat to incumbents; or their past seniority meant they were unlikely to be hands-on, and/or less adaptable to new technology and new working practices.

Realising I was heading into self-employment (comprising part-time, contract, temporary, casual, freelance and consulting roles) I decided to reorganise my affairs, in order to sustain this new lifestyle. A key reason for seeking another full-time corporate gig would have been to service my mortgage, which didn’t really make sense. I was fortunate that I was able to restructure my finances, and effectively live debt-free. This gave me the flexibility to do some retraining, and to venture into the start-up world, which is where I was able to apply my skills and experience more creatively than in a corporate environment. This is how I came to encounter new technology and new opportunities in the form of FinTech, Blockchain and Cryptocurrency. And the rest is history (thus far…)

I appreciate that not everyone has the same opportunities; and working in disruptive industries or joining a start-up is not for everyone, either. But I also know that if I hadn’t made similar or significant career changes (and personal choices) over the past 35 years, I wouldn’t be in a position to be enjoying a golden period of my life right now.

Next week: Startmate Virtual Demo Day

“How do I become a business strategist?”

I was recently asked for some career advice, specifically on how to move from a technical role to a more business strategy role, within a corporate environment. Like a lot of the questions I receive regarding career development (especially on LinkedIn….), the initial question was quite broad, a little bit vague, so I needed to frame it before responding.

At the outset, I should stress that I am neither a qualified career counselor (although I have done some related coaching work), nor an organisational behaviorist/industrial psychologist (but I have some formal experience of using personality profiling tools, and trained as a counselor very early in my career). Plus I have had a varied career path and some in-depth corporate experience to draw on!

I have never worked in a full-time Business Strategy role – rather, Business Strategy has been integral to the whole of my corporate and consulting career, whether I have been working in product management, market expansion, business development or start-up roles. So while Business Strategy can be defined (and practiced) as a specific discipline, from my experience it’s just another management component or business tool everyone needs to understand and apply, especially on a practical level.

First, my exposure to business strategy really began when I was in a product management role. So I it was part technical (requiring some formal qualification and subject matter expertise), part production (understanding the design and manufacturing processes), part strategic (managing the commercial, financial and market dynamics). That framework continues to inform my approach to business strategy, even in my consulting work – and helps in understanding my clients’ business.

Second, business and management tools come and go; some are mere passing fads, others are the result of changing technology or market conditions – so there is little point in trying to grapple with each and every one, or whatever happens to be in current fashion. Rather, I believe that we should each identify some core models and frameworks that work for us, which can also be adapted to different situations either organically or by analogy. For example, even the over-used Johari window and SWOT analysis can be useful techniques for mapping out markets, customer segments, or growth options. And having some basic accounting, legal and risk management ability is really useful!

Third, a key personal skill is being curious, and remaining open to possibilities. Simply asking the right questions (Q “Why do we do it this way?” A “Because we’ve always done it this way”) can uncover opportunities for improvement or alternative solutions. Without being a perpetual rebel, it is possible to constructively challenge the status quo, to find ways to do things better, more efficiently, more ethically, more environmentally friendly etc.

Fourth, if there was one thing I had understood better before entering the corporate world and management roles, it is the function of teams, the role of team dynamics, and the importance of open communications, pro-active stakeholder engagement, and bringing people on the journey with you. Never underestimate how stubborn, stupid, wilful or malicious some people can be – but often, they are acting out of a position of fear, ignorance or weakness. It’s rarely personal (it’s just business, right?), but it can feel that way. So, whether you are managing up, down or sideways, be prepared to overcome objections, present solutions (not just problems), and get buy-in early on. Making the team collectively and individually responsible for decisions means that they are personally invested in the outcomes. It’s also a way of empowering people.

Fifth, this leads me to the whole issue of decision-making. Companies will always make some poor decisions – but worse is sub-optimal decision-making. Partly this comes from not having appropriate systems and oversight (proper matrix processes, clearly delegated authorities, well-defined mandates, strong governance frameworks, transparent and accessible policies, and documented audit trails, etc). Partly this is a lack of cognitive skills (empathy, self-awareness, communication). And partly it is an absence of informed decision-making (e.g., understanding any inter-dependencies), and the misalignment of goals and incentives.

As a follow-up question, I was asked about some of the tools I have found useful for being successful in my strategy roles. Personally, I think the jury is still out on the value of an MBA vs gaining hands-on experience, or learning as you grow into a role. MBAs have their place, but they are not the Be all and End all of a corporate career.

I’ve also been dipping into a few of the “leading” business text books of their day, that were recommended to me over the past 15-20 years or so (Blue Ocean Strategy, the Long Tail of markets, defining Metanational companies, etc.). While they all provide some insights, and even some practical examples, they feel very dated in terms of current technology, business models, and market environment. Hence my comment above on passing fads…

Even though I worked for major multinationals for over 20 years, I think I’ve learned a lot more from working with and for startups and entrepreneurs over the past 10 years – and to me, that’s where a lot of the more interesting stuff is happening, notwithstanding the challenges of founding a new business. But I realize it’s not for everyone as a career choice.

Finally, no doubt there will be huge lessons for business and corporate strategy as we come out of lock down and it’s how we apply those lessons that will determine the next generation of success stories.

Next week: “There’s a gap in the market, but is there a market in the gap?”

 

30 years in publishing

It’s 30 years since I began my career in publishing. I have worked for two major global brands, a number of niche publishers, and now I work for a start-up. For all of this time, I have worked in non-fiction – mostly professional (law, tax, accounting), business and financial subjects. I began as an editor in London, became a commissioning editor, launched a publishing business in Hong Kong, managed a portfolio of financial information services for the capital markets in Asia Pacific, and currently lead the global business development efforts for a market data start-up in blockchain, crypto and digital assets. Even when I started back in 1989, industry commentators were predicting the end of print. And despite the best efforts of the internet and social media to decimate the traditional business models, we are still producing and consuming an ever-growing volume of content.

The importance of editing and proofreading still apply to publishing today…. Image sourced from Wikimedia Commons.

The first company I worked for was Sweet & Maxwell, a 200-year-old UK law publisher. In 1989, it had recently been acquired by The Thomson Corporation (now Thomson Reuters), a global media and information brand, and majority owned by the Thomson family of Canada. When I began as a legal editor with Sweet & Maxwell in London, Thomson still had newspaper and broadcasting interests (the family continues to own the Toronto Globe & Mail), a directory business (a rival to the Yellow Pages), a travel business (comprising an airline, a travel agent and a tour operator), and a portfolio of publishing brands that ranged from the arts to the sciences, from finance to medicine, from defence titles to reference works.

Thanks to Thomson, not only did I get incredible experience from working in the publishing industry, I also got to start a new business in Hong Kong (which is still in existence). This role took me to China for the first time in 1995, including a couple of private lunches at The Great Hall of The People in Beijing. The Hong Kong business expanded to include operations in Singapore and Malaysia – during which we survived the handover and the Asian currency crisis. I also spent quite a bit of time for Thomson in the USA, working on international sales and distribution, before joining one of their Australian businesses for a year.

Given the subscription nature of law, tax and accounting publishing, many of the printed titles came in the form of multi-volume loose-leaf encyclopedias, which required constant (and laborious) updating throughout the subscription year. In fact, as editors we had to forecast and estimate the average number of pages required to be added or updated each year. If we exceeded the page allowance, the production team would not be happy. And if the number of updates each year did not match the budgeted number we had promised subscribers, the finance team would not be happy. So, we had a plethora of weekly, monthly, bi-monthly, quarterly, semi-annual and annual deadlines and schedules to manage – even today, I recall the immense relief we experienced when we got the CRC (camera ready copy) for the next release back from the typesetters, on time, and on budget…

This blog owes its title to something that senior Thomson executives liked to proclaim: “Content is King!” We were still in the era of media magnates, when newspapers (with their display and classified advertising) had a license to print money – the “rivers of gold” as some called it. But as the internet and online search came to determine how readers discovered and consumed information, the catch cry became “Content in Context!”, as publishers needed to make sure they had the right material, at the right time, in the right place, for the right audience (and at the right price….).

Of course, over the 12 years I was at Thomson, technology completely changed the way we worked. When I first started, editors still did a lot of manual mark-up on hard copy, while other specialists were responsible for technical editing, layout, design, indexing, proofreading and tabling (creating footnotes and cross-references, and compiling lists of legal and academic citations). Most of the products were still in printed form, but this was a period of rapid transition to digital content – from dial-up databases to CD-ROM, from online to web formats. Word processing came into its own, as authors started to submit their manuscripts on floppy disk, and compositors leveraged SGML (Standard Generalized Markup Language) for typesetting and for rendering print books as digital documents. Hard to believe now, but CD-ROM editions of traditional text books and reference titles had to be exact visual replicas of the printed versions, so that in court, the judges and the lawyers could (literally) be on the same page if one party or other did not have the digital edition. Thankfully, some of the constraints disappeared as more content went online – reference works had to be readable in any web browser, while HTML enabled faster search, cross-referencing and indexing thanks to text tagging, Boolean logic, key words and embedded links.

The second global firm I worked for was Standard & Poor’s, part of the The McGraw-Hill Companies (now S&P Global). Similar to Thomson, when I started with McGraw-Hill, the McGraw family were major shareholders, and the group had extensive interests in broadcasting, magazines and education publishing, as well as financial services. But when I joined Standard & Poor’s in 2002, I was surprised that there were still print publications, and some in-house authors and editors continued to work with hard copy manuscripts and proofs (which they circulated to one another via their in/out trays and the internal mail system…). Thankfully, much of this time-consuming activity was streamlined in favour of more collaborative content development and management processes. And we migrated subscribers from print and CD-ROM to web and online (XML was then a key way of streaming financial data, especially for machine-to-machine transmission).

Working for Standard & Poor’s in a regional role, I was based in Melbourne but probably spent about 40% of my time overseas and interstate. My role involved product management and market development – but although I no longer edited content or reviewed proofs, I remained actively involved in product design, content development, user acceptance testing and client engagement. The latter was particularly interesting in Asia, especially China and Japan. Then the global financial crisis, and the role of credit rating agencies such as Standard & Poor’s, added an extra dimension to client discussions…

After a period as a freelance writer and editor, for the past few years I have been working for a startup news, research and market data provider, servicing the growing audience trading and investing in cryptocurrencies and digital assets. Most of the data is distributed via dedicated APIs, a website, desktop products and third party vendors. It may not sound like traditional publishing, but editorial values and production processes lie at the core of the business – quality digital content still needs a lot of work to capture, create and curate. And even though the internet gives the impression of reducing the price of online content to zero, there is still considerable value in standardizing, verifying and cataloguing all that data before it is served up to end users.

Next week: You said you wanted a revolution?