Category Archives: Journalism

Non-linear Career Development

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I’ve recently been asked several times, mainly by younger people in their 20s, what do I actually do for work, and how did I end up doing what I do?

Regular readers will know that career development is a topic I have commented on many times in past articles, either as a result of my coaching and consulting engagements, or in response to the current state of the world.

This month marks 10 years since I started working in the crypto and digital asset industry. While it’s not a full-time job, and I serve as a freelance consultant, it’s now the longest period of continuous “employment” I have had in a single role, sector or organisation. Not a bad gig for something that started out almost by accident – it certainly wasn’t part of a well-planned, linear and structured career path!

If I look back on my career, there is probably one constant factor – that at heart, I am an editor, and by and large, I have always worked in “content”, whether in traditional publishing, on-line data, or new media. My specific roles and the organisations I have worked for have been varied, but the output or format has been consistent.

After graduating in law in the early 1980s, I spent a stressful and frustrating few years as a paralegal in local government, helping people with housing difficulties or facing homelessness. Within 5 years, I was burned out, and needed a change.

So I retrained, and completed an evening class in journalism and sub-editing, run by a couple of senior editors from Fleet Street. However, my aspirations of working for glossy titles or cultural magazines came to nothing, as by this time I was probably too old to be hired as a trainee journalist or on a graduate program. Luckily, I spotted an ad for “legal editors”, and putting my formal qualification together with my recent night school learning meant I was exactly in the right place at the right time.

That initial foray into publishing took me from London, to Hong Kong, and then to Australia, and along the way I transitioned into financial services, market data, international roles, business development, product management and digital assets. And I still use my legal knowledge every day, and “content in context” (hence the name of this blog) is relevant to everything I do.

Fast forward to 2026, and here I am running a media company serving the crypto industry. (More on that next week).

Looking back, there was no master plan, or grand strategy. My curiosity just kept pulling me from one industry or one role to the next.

1. Law taught me how to think.
2. Publishing taught me how to communicate.
3. Capital markets taught me financial infrastructure.

And when I walked into a Bitcoin pitch night in Melbourne more than 10 years ago, I felt at home (which is perhaps a little weird when you think about the somewhat impersonal, anonymous and 100% on-line world of crypto).

I appreciate that my career path looks messy from the outside, and it’s not for everyone, but it all fits in the bigger picture.

I didn’t become a lawyer, but I use legal thinking every day.

I left traditional finance 15 years ago, but that background is largely the reason I ended up working in crypto and digital assets.

If you’ve had a non-linear career, you will probably recognise the following:

Every skill you have picked up, every industry you wandered into, and every unplanned detour has been accumulating in the background.

You don’t necessarily connect the dots looking forward, you only ever connect them looking back.

But in the end, it all fits in the bigger picture.

Next week: My 10 Years in Crypto

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My thanks to Simian Giria for helping to initiate this topic.

Regulating Social Media….

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The term “mainstream media” (or MSM) is generally used as a derogatory term to describe traditional news services (print, broadcast, on-line), especially by anyone who thinks that MSM does not reflect what’s “really going on” in politics, society and the wider arena of current affairs. Depending on which conspiracy theories or political agenda you follow, if MSM doesn’t agree with or express your viewpoint, it’s become very easy to dismiss the Fourth Estate as an instrument of the (deep) State, or merely serving the interests of an oligarchy of wealthy media owners and press barons. This dialectic is sometimes described as the Fifth Estate – those bloggers, podcasters, citizen journalists and marginalized voices that seek to pursue their version(s) of the truth via new content platforms.

Although the tradition of the counter-culture as represented by this Fifth Estate has a very long history, its growth has been accelerated and amplified thanks to new digital technologies in general, and social media brands in particular. The problem is, not only is social media challenging (and ignoring) many of the rules and conventions that underpin the social contract between the public and the traditional media outlets, our governments and regulators cannot keep up with the pace of technology.

In the late 1980s, when I studied sub-editing and basic journalism at night school, the ethos of The Five Ws of Journalism were still taught as the essentials of any credible news outlet or publication. This was also a time when the media was going through significant changes, from new content technology to cross-border ownership, from multi-channel narrow-casting to 24-hour rolling news formats – yet the principles of source verification, fact-checking, libel laws and the right to reply were generally still seen as crucial to instilling public trust and confidence in the media (alongside a healthy dose of scepticism to not believe everything that we read in the paper!).

Now, with social media grabbing more of our attention, and with large, global and engaged audiences on their platforms, who are getting more of their news from these channels, the term “MSM” could easily apply to social media itself. Hence the term “legacy media” has emerged to describe traditional news services.

Whether it’s Facebook wanting to be the “world’s newspaper” or X positioning itself as the global “public square”, it’s clear that these new media barons are in many ways no different to the aging media moguls they seek to displace. Newspapers don’t make money from their cover price or even subscriptions – most revenue comes from advertising and the “rivers of gold” it represents. Now, those advertising dollars are on-line, and tied to our social media accounts and the proliferation of posts, “likes” and “shares” (as well as our personal data).

So how should we think about regulating social media, if the old rules no longer apply?

First, the policy, regulatory and industry framework to oversee social media needs to be simplified and streamlined. In Australia alone, based on a cursory internet search, I identified more than a dozen entities (government, agency, association) that have some form of oversight of social media. Apart from being highly inefficient, surely it doesn’t have to be this complicated? (And complexity and ambiguity can embolden those who seek to flout convention.)

Second, if a social media platform wants to be taken seriously as a trusted news source, and if it aspire to be recognsied as a publication of record, it has to adopt some fundamental principles such as The Five W’s. It’s all very well saying that these platforms are anti-censorship, and pro-free speech, but those rights come with a heap of legal and social responsibilities. To argue that these platforms are merely conduits for public opinion (rather then being content publishers) undermines agency theory. Given that I am not entitled to a social media account (I don’t think it’s yet risen to being a fundamental human right?), and that I don’t own my account (often, not even the content I post), social media companies act as our agents. They give us permission to use their services, and they ultimately control what we post on their digital real estate. They also use algorithms to manipulate what is served up in our feeds. Social media should therefore be held accountable for content that it enables to be disseminated; take more responsibility for any libel, lies or dis/misinformation issued on its platform; and risk prosecution for any content that promotes, encourages or incites violence, insurrection and public disorder.

Third, the fact that much of the content on social media is user-generated should not absolve these platforms from having to provide a formal right of reply, as well as adhering to a recognised and independent dispute resolution service. This will enable alleged victims of on-line bullying, harassment, personal abuse and outright lies to seek redress, without having to embark on expensive legal proceedings. (Of course, if social media companies maintained fact checking and other verification tools, they should be able to mitigate, if not eradicate, the need to invoke these mechanisms in the first place.)

Finally, any reputable social media company should be willing to sign up to minimum standards of practice in respect of content originated or disseminated on its platform, as well as observing existing regulation around personal data, data protection, cyber-security, privacy, intellectual property rights and general consumer protections. At the very least, social media has to prove itself a credible alternative to the legacy media it seeks to displace, otherwise they are not the solution, just another part of the problem.

AI and Deep (and not so deep…) Fakes

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The New York Times recently posted a quiz – “can you tell the difference between a photograph, and an image created by AI?”

Of the quiz examples, a mix of actual photos and AI-generated content, I was only able to correctly identify 8/10 as to which were which. My significant other claimed to have scored 10/10! In my defence, I correctly identified all of the AI images, but I mistook two authentic photos as being fakes. Of the latter, one featured a bunch of famous people, most of whom I did not recognise, and the photo had been significantly cropped, removing much of the visual context (I also suspect it had been subject to some additional photo-shopping, given it was a publicity shot). The other real photo had been taken at such an unusual angle that it distorted some of the natural perspective, so as to make some elements look wonky. (But maybe I’ve become more cynical or sceptical, and therefore I tend to disbelieve more of what I see, the more I know I am being exposed to AI-generated content?)

How can we remain alert to AI deceptions, while at the same time recognizing and embracing the potential that this amazing technology has to offer?

Taking my lead from the New York Times article, the following blog has been created using ChatGPT. All I did was enter some brief subject headings (including the title), a series of internet links, and a prompt to turn it into a blog on AI and fakes. Can you tell what is true, what is hallucination, and what important information has been left out?

AI and Deep (and not so deep…) Fakes

Artificial Intelligence (AI) has revolutionized numerous sectors, bringing forth innovations that were once unimaginable. However, one of the more controversial applications of AI is in the creation of deep fakes. These are hyper-realistic digital falsifications created using AI, capable of mimicking real people’s appearances and voices. This technology has sparked debates over ethics, security, and the future of digital media. Let’s delve into some recent examples and the implications they bring.

Dylan and Rodin: A Fabricated Encounter

A striking example of AI’s capacity to blur reality is the supposed encounter between Bob Dylan and the sculptor Auguste Rodin. In an article on Substack by Dave Haslam, the scenario of Dylan visiting Rodin’s Parisian studio is meticulously crafted, yet it’s a fabrication made plausible by AI tools. This fake story exemplifies how AI can create convincingly realistic yet entirely fictional narratives, challenging our ability to discern truth from fiction.

AI in Indian Elections

AI’s role extends beyond entertainment into more critical areas such as political campaigns. In the 2024 Indian elections, AI-generated deep fakes have been used to spread misinformation and manipulate public opinion. An article by ABC News details how AI is disrupting electoral processes, raising concerns about the integrity of democratic systems.

Mozilla’s Campaign Against Misinformation

In response to the growing threat of AI-generated misinformation, organizations like Mozilla have launched campaigns to protect the integrity of elections. Mozilla’s efforts aim to hold platforms like WhatsApp accountable for the spread of fake news and deep fakes, urging them to implement stricter controls to safeguard democratic processes.

Celebrity Persona Rights

AI’s ability to replicate real people has also sparked legal disputes, particularly concerning persona rights. Scarlett Johansson’s recent dispute with OpenAI highlights these issues. Johansson’s concerns about her likeness being used without consent underscore the broader debate about the ethical use of AI. As noted by Scientific American, the conflict brings to light questions about how AI-generated content can respect individual rights and privacy.

Legislative Actions on Deep Fakes

Governments are beginning to take action against the misuse of AI-generated content. In Australia, new laws are being proposed to combat the creation and distribution of deep fake pornography and other harmful images. The Guardian reports on legislative efforts to protect individuals from the malicious use of AI, reflecting a growing recognition of the need for regulation.

AI and Copyright

The intersection of AI and copyright law is another area of intense debate. A lawsuit involving famous authors against OpenAI raises questions about how AI uses copyrighted material for training and whether the content it generates can itself be copyrighted. This legal battle, reported by ABC News and Reuters, could set important precedents for how intellectual property laws adapt to the age of AI.

Conclusion

As AI technology continues to advance, its applications in creating deep fakes present both opportunities and challenges. While it can be used creatively and constructively, it also poses significant risks to privacy, security, and the authenticity of information. The ongoing developments in legislation, ethical guidelines, and technological safeguards will be crucial in shaping the future landscape of AI-generated content.

So, did you spot the “deliberate” error(s)? And what information was missing? Answers will be posted later this week.

Next week: AI & Music

The Five Ws of Journalism

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The importance of a free press within a democratic society cannot be overstated: without the Fourth Estate who will “speak truth unto power”? The role of the printing press was critical to the Reformation, the Enlightenment, and the great political reforms in nineteenth century Britain.

But lapses in journalistic behaviour and a decline in editorial standards over the past few decades have brought the press and broadcast media into increasing disrepute – to the point that mainstream media (MSM) has become a pejorative term, and social media (SoMe) claims to be the last bastion of free speech.

I think the truth lies somewhere between those two positions – I don’t believe that the MSM is totally devoid of ethics, nor do I believe that SoMe will displace formal journalism (and it certainly isn’t without its own ethical challenges when it comes to dis/misinformation and hate speech).

But what do I mean by “formal journalism”? After all, we have seen a raft of platforms giving rise to “citizen journalism” and other services which rely heavily on community sourced content, but few of these platforms appear to operate to the same professional standards of traditional reportage, fact-checking, investigative journalism or news dissemination. It also remains to be seen whether these new media channels can displace traditional print (and online) news media as “papers of record”.

As part of a career transition, I took a night class in journalism and sub-editing, with a view to becoming a writer or editor. Although I did work as an editor for many years, it was in the field of legal publishing, and not for a newspaper or magazine. Even though the course I completed was not a traditional degree in journalism, communications or media studies, I was still taught some of the key tenets of serious journalism, principally the Five W’s – the “who, what, where, when and why” of any news event (with the “how” also being an important component of any credible story).

This foundational approach to news reporting underpinned many of the most significant pieces of investigative journalism in the late 20th century, some of which changed laws and government policies, as well as influencing public opinion. Think of the role of the press in breaking the thalidomide story, publishing the Pentagon Papers, or exposing the Watergate cover-up. Even the Panama Papers relied on the collaboration of traditional news media outlets to bring the story to public attention. More recently, the work of Private Eye in helping to bring the UK’s post office miscarriage of justice to light is a prime example of the power of journalistic persistence in search of the truth.

On the other hand, a raft of tabloid scandals have dented the public trust in the traditional press, in particular the phone hacking exploits within the British media. Here in Australia, a recent high profile defamation case prompted the judge to put TV journalism under the microscope – and neither broadcaster involved in the case came away covered in glory. In particular, the court questioned whether the journalists involved had breached their own industry code of practice, by failing to check their facts and by inadequately testing the credibility of their witnesses. The grubby practice of cheque book journalism also came under renewed scrutiny, as did an ill-advised speech on TV by one of the parties that could have been prejudicial to a criminal case. More significantly, one media organisation displayed a willingness to believe (and even assert) that there had been a political conspiracy to suppress an alleged crime, when no such evidence of a cover-up had been established. This case (and its associated claims and counterclaims) still has a fair way to go, and has already embroiled senior politicians (some of whom have been accused of lying about what they knew, when and how), civil servants, political staffers, public prosecutors, multiple police forces, so-called “fixers” and “influencers” with their insidious “back grounding” and a number of TV producers who will probably never work in the industry again.

Added to this sh!t show has been the misnaming of a suspected murderer by one of the above-mentioned TV news channels. This major and latest faux-pas is believed to have been the result of “reporting” some false, misleading or mischievous commentary circulating on social media.

Apart from undertaking more rigorous fact-checking, and enforcing the established journalistic practice of getting actual confirmation of events from at least two credible sources, the news media also needs to make a greater distinction between the facts themselves on the one hand, and conjecture, speculation, opinion, analysis and commentary on the other.

Next week: Is it OK to take selfies in the gym?