Eat The Rich?

There has recently been a spate of satirical films and TV series that take aim at the vanity, self-indulgence and sense of entitlement of the uber-rich. I’m thinking in particular of “The Menu”, “The Triangle of Sadness”, “Glass Onion” and “White Lotus”.  You could also include “Succession” on that list (especially in light of the latest revelations from the House of Murdoch), but this is more of a traditional drama than the others, both in terms of format and content.

Nothing radically new in these stories, their themes or the way they plot their narratives. What is perhaps surprising is the fact that these are not small, independent, art-house productions. They have substantial budgets, exotic locations, stylish design, creative cinematography, and some big names in the credits.

Plus, they receive major theatrical releases, or are luring audiences to premium streaming services. So, they are generally commercial. Best of all, they are attracting awards and nominations – which should hopefully encourage studios to invest in more projects like these (rather than green-lighting yet another sequel in the never-ending round of comic book and super hero franchises).

Of course, these particular stories could simply represent a sign of the times, reflecting current world events, and holding up a mirror to our social-media obsessed age. They also resonate with audiences who are looking for some escapism in the form of critiques of the upper classes, the filthy rich, the social elites, the global power brokers, and those hangers-on who hover and follow in their wake.

I wouldn’t suggest these productions are waging a form of class war, but they represent a kind of morality play: why would anyone want to feel jealous of, let alone become, these people?

Next week: A Journey Through England

 

Musical Idolatry

As a rebooted version of “Australian Idol” appears on network television, I can’t decide whether programs like this are a result of the current state of the music industry OR are they the cause of the industry’s malaise…?

I’ll admit upfront that I know I’m not the target demographic for these shows (Idol, Voice, Talent…), so I’m not even going to comment on the quality of the musical content or the presentation format.

Before we had recorded music or broadcast radio, the industry relied upon song writers selling sheet music, in the hope their compositions would get performed in theatres and concert halls – and audiences would want to buy copies of the songs to perform at home.

Then, radio largely killed the music hall, and with the advent of the 7″ vinyl record, together they eventually displaced the reliance on sheet music sales. From the early 1960s onwards, we also saw more artists writing, performing and recording their own material, which transformed both music publishing and the record industry itself.

Although record labels still exist as a means to identify, develop and commercialise new talent, only three of the so-called major labels have survived – a process of industry consolidation and M&A activity that began in earnest in the 1980s – ironically, a period now regarded as a “Golden Age” of pop music.

A key legacy of the punk movement of the 1970s was a network of independent music labels, distributors, publishers and retailers – along with a strong DIY ethic of self-released records and independent fanzines, thanks to lower production costs and easier access to manufacturing and distribution.

Now, there is more new music being released than is humanly possible to listen to. It is relatively quick and simple to produce and release your own music – record on a home laptop (even a tablet or smart phone will do), upload the finished mp3 files to user-accessible platforms such as Bandcamp and SoundCloud, and promote yourself on social media. However, without significant marketing dollars to buy an audience, those hoping to become an overnight viral sensation may be disappointed. And even if you do manage to get traction on one of the global streaming platforms, the income from digital plays is a fraction of what artists used to earn from physical sales.

So that’s how the major labels (and some of the larger independents) still manage to dominate the industry: they have the budget to spend on developing new talent, and they have money for marketing campaigns (and possibly to influence those streaming algorithms). Plus, they have access to a huge back catalogue that they can carry on repackaging at a fraction of the original production costs.

It’s also true, however, that the shorter shelf-life of many newer artists means that labels don’t have such an appetite for long-term development plans, where they are willing to nurture a new talent for several years, before expecting a return on their initial investment. Just as with fast fashion, the pop music industry has become hooked on a fast turnover of product, because they know only a fraction of new releases will ever become a hit, and they have to keep feeding the beast with new content.

Which brings me back to programs like Idol. First, it’s one way for the music industry to fast-track their next success. Second, it literally is a popularity contest – the industry gets an idea of what the public likes, so they can pre-determine part of their release schedule. Third, hosting these contests on commercial TV means advertising dollars and sponsorship deals can help defray their A&R and marketing costs (or, at least help them to prioritise where to spend their money).

But let’s not pretend that these singing shows are nothing more than televised karaoke. Performers don’t get to play their own songs, or even play any instruments (as far as I can tell). The program content relies on cover versions – usually songs that are well-known, and therefore already road-tested on the audience. Plus, by choosing to perform a particular song, a contestant may hope to win by association or identification with the successful artist who originally recorded it. But contestants are not free to choose whatever song they like – my understanding is there are only 1,000 (popular) songs to choose from, just like karaoke.

In pretending to discover new talent, in part, the industry is simply hoping to re-release songs in their back catalogue, albeit with a new face on the record. Through the restrictive format of these programs, the industry is not discovering new musicians or finding new song writers and composers, and it’s certainly not forging any new direction in music, because of the reliance upon an existing formula, and dependence on a very specific (and somewhat narrow) strand of pop music.

Next week: Eat The Rich?

 

My love/hate relationship with Science Fiction

Watching the latest installment of “The Matrix”, I was reminded of my love/hate relationship with Science Fiction. I wouldn’t count myself as a huge SF fan, but I dip my toe in from time to time, and occasionally find a sub-genre, eco-system or franchise that draws me in deeper, whether via television, film or literature. Unfortunately, while the original “Matrix” movie (and maybe the first sequel) managed to be original, entertaining and engaging, by the time of “The Matrix Revolutions” both the plot and the characterisation had run thin. When I saw the trailers and the pre-launch campaign for “The Matrix Resurrections”, I was sufficiently intrigued to want to see it, especially in light of recent geo-political events. Sadly, it was a huge waste of time: the plot was banal, and the story-line disjointed; there were awkward flashbacks to the previous films (in large part to remind us of the actors who originally played the current characters?); and there were far too many retrospective explanations to justify the present “narrative”. The whole thing felt like another Keanu Reeves character had stumbled into a dystopian Lewis Carroll landscape – “Wick in Wonderland” would have been a more suitable title.

“The Terminal Man” by Michael Crichton (image sourced from the author’s website)

Growing up in the UK in the 1960s, my school friends and I avidly watched a bunch of TV programmes that found a young and eager audience for SF. These productions also spawned multiple re-boots, spin-offs and imitators, as well as giving rise to the franchise phenomenon that dominates much of today’s cinema. Those early shows included “Star Trek”, “Lost in Space”, “Planet of the Apes” and “Land of the Giants”. All of these programmes were American, which I suppose made them seem even more exotic, and therefore more appealing, to our impressionable minds.

By contrast, British television had produced the “Quatermass” TV series back in the 1950s, and “Dr Who” (launched in 1963), both of which pre-dated their US counterparts by several years. But in my mind these domestic efforts were firmly rooted in Gothic horror – more H.G.Wells and Jules Verne than Isaac Asimov and Philip K. Dick? – and therefore they felt less futuristic, especially when we were witnessing the real-life events of the Space Race on the evening news. Which is probably why even Gerry Anderson’s puppet creations such as “Fireball XL5”, “Thunderbirds” and “Captain Scarlet” resonated with me more than Daleks and Cybermen. So to me, British television was more successful in producing psycho-dramas founded upon stories of espionage set against backdrop of the Cold War, with programmes such as “Danger Man”, “The Avengers”, “The Champions” and “The Prisoner” being far more evocative of contemporary themes and fashions, notwithstanding some creaky plot lines.

Later, I would watch classic SF films of the 1950s, such as “The Day the Earth Stood Still”, “The Blob” and “Forbidden Planet” which, despite their technical limitations, are still key reference points for fans of the genre; they also convey elements of Cold War paranoia, and the perennial fear of “the other”. Then, as a young teenager, I found myself reading SF novels, including works by Asimov, John Wyndham, Aldous Huxley, Michael Crichton, Norman Spinrad, Brian Aldiss and J.G.Ballard. Ballard, of course, preferred to explore “inner space” rather than outer space, and this means his writing contains universal themes that are not constrained by contemporary accounts of futuristic technology. In fact, this theme of “inner space” probably underpins my preferences within the SF genre, as evidenced by 1960s movies I managed to see when I was older, such as “Seconds”, “Alphaville”, and “Fahrenheit 451”.

Despite an aversion for SF that is over-reliant upon technology as a plot technique, I have enjoyed some recent novels that engage with emerging technology such as AI and robotics – great examples would include William Gibson’s “Agency”, Ian McEwan’s “Machines Like Me”, and Jeanette Winterson’s “Frankissstein”.

However, if I was to delineate my personal likes/dislikes of SF in film and on TV, I would probably list them as follows:

  • As a child, I loved the original “Star Trek”, but I’ve never seen a “Star Trek” film or any of the newer TV series
  • I’ve never seen a “Star Wars” film, and have no desire to
  • “Moon” was great, and “Source Code” wasn’t bad either
  • I really enjoyed “Close Encounters of the Third Kind”, and I appreciated “Contact”, “Arrival”, “Interstellar” and “The Martian”
  • “Gravity” was somehow plausible, whereas “Elysium” was a stretch
  • “2001: A Space Odyssey” is in a class of its own
  • Same with “The Man Who Fell To Earth”
  • I loved the first four “Alien” movies, but I disliked the so-called prequels, and I’ve avoided the “Predator” cross-overs
  • The original “Terminator” film was great, but the sequels prove the law of diminishing returns
  • I really enjoyed “Looper” and in a somewhat similar vein, “Inception”
  • I couldn’t ever get into the “X-files” – but I was hooked on “Twin Peaks”
  • The original “Westworld” movie was fine, but I have no interest in the recent TV series
  • Similarly, I love the original film versions of “Blade Runner” and “Total Recall”, but see no point in the later remakes
  • And while I used to watch re-runs of the original “Twilight Zone” series, I’ve not seen the later re-boot; however, “Black Mirror” got my attention
  • “Donnie Darko” yes, “Stranger Things” no
  • Overall, I tend to avoid SF that is more firmly rooted in the sub-genres of horror, fantasy, magic, super heroes (with super powers), space westerns, superstition, disaster themes and most tales of the supernatural (and anything with Kevin Costner….)

Finally, there is room for humour in SF, if done well – such as “Dark Star”, “Mars Attacks!”, and “Tremors”; even the first “Men in Black” effort is head and shoulders above “Wild Wild West”….

Next week: Smart Contracts… or Dumb Software

Startupbootcamp Sports & EventTech Demo Day 2021

I have to admire the resilience and perseverance of startup entrepreneurs, who continue to build their businesses in the face of lock-downs, travel restrictions and associated economic challenges. Starting a new business is hard enough at the best of times, let alone during a global pandemic. The latest installment of Startupbootcamp‘s series of virtual Demo Days was another example of how founders and their teams have just knuckled down and got on with the job – this time, in the area of Sports and EventTech.

The 10 startups featured a mix of market places, content creation and distribution platforms, coaching and performance services, and fan engagement. In alphabetical order, they were (links in the names):

Atlas Coaching

Founded by and for women, this is a digital coaching service designed to provide better access to (and feedback from) professional athletes and quality coaches. This is one way to help female athletes offset the costs of being a professional (as well as help pay for their own coaching). A good example where the gig economy meets digital delivery.

CityGuyd

An app that brings AR into sporting events and tourism, to offer an enhanced fan experience and match-day activities, through virtual city guides, which could be presented by professional sport stars who are competing in the event you have come to see. For organisers and venues, the app provides great data on attendees. Offered as a
white label solution plus SDK.

Famecast Media

Designed as an all-in-one content platform, it connects creators and consumers – not just in sport coaching and training, but across music, education, hobbies, well-being and fashion. The founders reckon that creators spend 70-80% of their time on the tech, and only 20-30% on monetizing their content. A huge challenge is that disparate digital tools don’t play nicely together…. The suite of services combines content, streaming, ticketing, branding and merchandising – all built on a commission and revenue share model.

Full Venue

Presenting itself as a data analytics and AI platform for events and venues, the founders see the current pandemic as an opportunity for new business, as economies start to open up and fans want to return to live events. Using AI-based marketing tools, it claims to predict the likelihood of a fan making a purchase (both tickets and merchandising. Again, uses a revenue share model based on a % of the sales generated.

Homefans

This marketplace connects communities of fans who are traveling to attend events and watch live sports, with local fans and supporters. The latter can offer access to local experiences that visitors might not otherwise be aware of. Describing itself as “like Airbnb for Sports Experiences”, the platform takes a 20% commission fee.

PromoShare

Described as a “monetized fan community”, this platform enables organizers and promoters to realize the value of “billions” in unsold tickets for sports, events and concerts. Using primarily word of mouth, fans get to sell unsold tickets on behalf of the events – a form of “social buying”. It integrates into major ticketing platforms, and has proven that fan-generated content can directly lead to ticket sales, by offering the “ambassador” fans access to rewards and other engagement incentives.

refbook

According to the founders, managing sport officials is currently unsophisticated and disconnected, and lacks adequate no digital solutions. This is intended to be an holistic platform to help officials, and leagues co-ordinate, recruit, manage and process payments. With 200+ clients already on-board, the team must be doing something right! (It wasn’t clear from the pitch whether refbook can handle training, certification, accreditation and disciplinary aspects of officiating.)

Row Nation

The only startup here that is directly supported by the relevant sports body, this is a platform for indoor rowing (of which there are apparently 4+ million participants in Australia. Backed by Rowing Australia, it is positioning indoor rowing as a major
e-sport (“like Peloton for rowing”), and a significant part of the digital fitness market. Combining “community, connection, and competition”, at its core is the ability to track and compare personal performance.

SportMatch

A platform the early identification of future sporting talent, which, according to the founders, is currently a slow, sporadic and long-winded process. This solution uses predictive analytics based on measurements and movement, and takes an evidence-based approach to performance data.

SportVot

This is a live steaming service for community-based and grass roots sports and tournaments. The founders claim that only 1% of all sport (in terms of actual participation) is televised, so this is designed to bring access to local sport enabling organizers to broadcast (OTT) their competitions using standard smart phone devices. The platform monetize the content via streaming fees and advertising.

Next week: Same, same – but different?