StartupVic’s #Pitch Night for October

Posted on November 8, 2016 by Content in Context

The crowds are getting bigger, the list of sponsors is getting longer, there’s a new logo, and they’ve even managed to (sort of) fix the PA system. The Startup Victoria monthly pitch night is now a firm fixture on Melbourne’s Meetup calendar…

Image sourced from Startup Vic’s Meetup page (Photo by Daniel)

As usual, there were 4 startup pitches, and I’ll comment on each in order of their presentations:

Next Address

This Ballarat-based startup has built a P2P website that offers “direct to market” property sales, removing the need for traditional estate agents. Recognising that the real estate sector is still ripe for some digital disruption, Next Address is challenging the commission-based fees and cost++ price markup on services that many estate agents charge their clients.

They have established an affiliate programme, and generated some positive media coverage, but have yet to complete any sales. Charging a fee of around $549 to vendors (there is a sliding scale), compared to similar competitors priced at between $800 and $2,000, Next Address is also offering a Facebook package.

I think it’s fair to say that this pitch did not come across as one of the strongest or most compelling presentations at these pitch nights (possibly due to some stage nerves?). There were also questions among people I spoke to about market traction, the customer acquisition model and the conversion process.

Given that there is a lot of competition within real estate listings and aggregation (often backed by major media companies), and given that many vendors still prefer to use the auction process, it was difficult to see how Next Address can cut through, unless they focus on a point of differentiation: geographic market, property type, price range, marketing support or add-on services.

However, the founders must be doing something right, as on the night they managed to attract the attention of a senior executive from a well-known real estate listings website.

DragonBill

DragonBill is an invoicing and remittance solution aimed at sole traders and micro businesses, which has featured in this blog before. The focus is on helping clients manage their cashflow and providing them with a level of financial literacy and education.

Since launching, DragonBill has found a substantial niche market among sporting clubs and associations, in large part because 50% of club members are also SME owners. They are continuing to build partnerships with accountants and are now starting to market themselves via co-working spaces.

Further ahead, there are plans to build some sort of superannuation offering, given that many SME owners and sole traders may not be making sufficient contributions to their personal funds. There are also regulatory changes in payroll administration following the roll out of SuperStream by the ATO.

The judges were interested to know what plans DragonBill has for international growth, and whether the platform can output financial and tax reporting for accounting purposes – both of which are under consideration. Meanwhile, DragonBill was recently shortlisted for an award by VISA.

Spee3d

In short, this business supports “3-D printing of metals at production speeds“. Using a proprietary “Lightspee3d” technology, the goal is to offer a low-cost, high-speed solution for full-scale production output, not just prototypes and medical devices. Primarily manufacturing in copper and aluminium 6061, current output is 100g/minute ( expecting to soon reach 250g/minute), and the maximum size is 300mm x 300mm x 300mm.

For the technically minded, the additive process is described as something like “bugs hitting a windshield”. It does not use any gasses, and deploys a “line of sight” process, meaning that some hollow objects are possible. The business has picked up a Bosch Venture Award.

Targeting products traditionally fabricated by sand casting, Spee3d is working with clients who have a preference for low-cost powders, initially within the university market, then the auto industry. They are also aiming at new products, and not parts manufactured from existing casts that have associated sunk costs. There was quite a lot of excitement around this pitch, judging by the number of questions it prompted.

Foddies

This startup is launching a fructose friendly food business, offering products, recipes and outlets (shops, cafes, catering) that can also appeal to people with other food allergies and dietary requirements. If, like me, you were unaware of the “Low FODMAP” diet,
it was researched and created in Melbourne (Monash Uni), and from my initial reading, it has some similarities with diets designed for people needing gluten-free, lactose free and low GI solutions.

Admittedly not the first to market, Foddies claims to be the first to develop a holistic solution, which includes a wholesale strategy for ready-made meals, a cafe franchise and an online store. Next, they plan to work with airlines and hospitals. Although building on their social media engagement, the biggest challenge, when asked by the judges, was the lack of public awareness or education on the Low FODMAP model.

From a personal perspective, I appreciate the importance of helping people with food allergies or intolerance to manage their condition through appropriate diet. But I can’t be alone in thinking that the higher reported incidence of these complaints may be due to multiple factors such as the increased use of chemicals in the environment (especially food production), the lower resistance in our immune systems caused by too many antibiotics, and our over-reliance on certain strains and varieties of crops. More research is called for.

So, after a very mixed bag of startup pitches, the winner was Spee3d, based on the audience and panel voting.

Next week: Richmond 3121

A Tale of Two #FinTech Cities – Part 2

Posted on October 11, 2016 by Content in Context

It feels like the inter-city #FinTech and startup rivalry between Melbourne and Sydney is starting to get personal. The blow-up between Victorian Small Business Minister, Philip Dalidakis and Freelancer CEO, Matt Barrie over StartCon is perhaps the most strident example, but other discontent is bubbling underneath the service.

Let’s take a look at what’s actually been happening around #FinTech in Melbourne, and try to understand what might be the cause of this apparent disquiet:

First, the recently announced LaunchVic grants have been met with a mix of gratitude, bewilderment and some sour grapes, based on the people I have talked to in the start-up community. There was a sense of “jobs for the boys”, “usual suspects”, “who?”, and “yeah, good on ya”. Nothing new there, then, when public money is being handed out. High-profile beneficiaries of the initial A$6.5m of grants include FinTech Australia (as part of a major FinTech Conference to be held in Melbourne), FinTech Melbourne (which is now the largest group of its kind outside the US and UK), inspire9, Startup Victoria and Collective Campus.

Second, Stripe‘s CEO, John Collison was in town to celebrate their 2nd birthday in Melbourne. (This is the 3rd time in 2 years Collison has been in Australia – he must love what we are doing here? Or maybe it’s the Victorian government incentives that attracted Stripe to set up in Melbourne: see below.) This time around, there were some major announcements among the celebrations, including:

25% of Australians have paid for something online using Stripe
Stripe is launching “Connect” in Australia – making it easier for local businesses to roll out payment solutions in multiple markets overseas
Stripe continues to keep its APIs as simple and streamlined as possible – they even support Amazon’s Alexa voice recognition system

There was also a panel discussion with some of Stripe’s local clients, and a Q&A with Collison himself:

Andre Eikmeier from Vinomofo commented that payment solutions (like all technology) should be invisible, and just work in the background
Ben Styles from Xero explained that integration with Xero’s own APIs is critical, and that they have co-developed some products
Nicole Brolan from SEEK said that thanks to Stripe, her business is finally allowing clients to pay invoices on-line

Asked about innovation, Collison argued that mobile phone technology was the spur for services like Uber. However, he’s not especially engaged with Blockchain, as he does not see the use case. He thinks the next major innovation will be in medtech (telemetrics & wearables), and machine learning (speech and image recognition). As he said, “driverless cars are not just about the sensors but what the data is telling you. We know more about the health of your car than your own body.” He also had some words of advice to aspiring local entrepreneurs and startup founders:

Having a global or international perspective is determined by your markets, your competition, and access to specific talent pools.
It’s probably wrong to aspire to be like Atlassian – you need to understand WHY Atlassian has been successful, not WHAT it did or HOW it did it – which means getting back to core values and core purpose.

Third, as the Stripe celebrations started to kick off, across town FinTech Melbourne hosted an event starring Alex Scandurra, from Sydney’s Stone & Chalk FinTech hub. This was billed as a “pre-launch” for Stone & Chalk’s planned foray into Melbourne, and was part information session, part FinTech love fest, and part fan-boy hangout. Scandurra’s presentation was quick to point out that the “plan is not to bring Stone & Chalk to Melbourne, but to create Melbourne’s own Stone & Chalk”. (Spot the subtle difference?)

To its credit, Stone & Chalk is home to 300 people and 75 startups, has helped start 21 companies and create 150 jobs, and participants have collectively raised $100m in funding, although Stone & Chalk does not take equity. Scandurra also commented that FinTech is not an industry in itself – it is a horizontal that serves all industries.

There seems to be a lot of local clamouring for a FinTech hub in Melbourne. However, unlike the NSW government which has directly partnered with Stone & Chalk, I understand that the Victorian government is not prepared or able to “invest” in such a project – and certainly not before there is some private sector funding on the table.

Meanwhile, the founder of a rival payment system expressed his frustration that the Victorian government “sponsored” Stripe to come to Australia, but won’t offer similar support to local startups. Another FinTech CEO I spoke to was irked that Stone & Chalk would appear to be breaching its own mandate if it set up shop outside NSW.

In fact, could be argued that Stone & Chalk was established in Sydney to directly compete with Melbourne’s startup ecosystem. In large part, this is thanks to the huge success that the Victorian government continues to have in luring major tech companies and global startups to come to Melbourne. Names such as Zendesk, Eventbrite, Slack, Square, Stripe and now Cognizant.

If the debate over Stone & Chalk coming to Melbourne is about creating a local FinTech hub (whether or not the Victorian government tips in some money), we have to examine the need for such a hub. For example, is it simply a question of real estate, so that all the FinTech startups can be co-located in one place? If so, I would have thought that was easy to resolve: there’s a lot of empty office space, and Melbourne rents are cheaper than Sydney; also, a growing number of office landlords recognise the mutual benefits and knock-on effects of hosting co-working venues in their buildings.

We also have to consider if Melbourne’s existing FinTech startup eco-system/infrastructure is willing to come together to underpin such a hub. If so, what is the hub going to do? What is its purpose? What is the missing piece that the hub is designed to fill? And who/what/where is best placed to fill that need/gap?

Looking back, Melbourne has been the home of a number of FinTech businesses, that are now global public enterprises – IRESS, Computershare, Touchcorp, Novatti, for example – so there is obviously something in the local water (or coffee). For me, however, a key barrier for FinTech specifically, and startups more generally, is the inability to connect to institutional funds and investors (Clover being a notable exception?). Other obstacles include the stodgy procurement processes used by the public sector and many large corporations, which make it more difficult for startups to compete for work, and the reluctance by enterprise clients to try a local product or service unless it has been tested and proven elsewhere.

Finally, on a more positive note, it was very interesting to see that founders from Atlassian and Vinomofo are backing Spaceship, a new superannuation fund appealing to a younger, tech-savvy audience.

Next week: Bridging the Digital Divide

101 #Startup Pitches – What have we learned?

Posted on September 20, 2016 by Content in Context

During the past 3 years of writing this blog, I have probably heard more than 100 startup founders pitch, present or share their insights. Most of these pitch nights have been hosted by Startup Victoria, with a few on the side run by the Melbourne FinTech Meetup and elsewhere.

Image sourced from Startup Victoria Meetup

Based on all these presentations, I have collated a simple directory of each startup or pitch event I have covered or mentioned in this blog, as well as a few key accelerators and crowdfunding platforms.

What have we learned over that time?

First, apart from the constant stream of new startups pitching each month, it’s been impressive to witness the Melbourne startup community collaborate and support one another.

Second, some of the international founders who have spoken are among the rock stars of startups – and we are fortunate that they have been willing to spend time in Melbourne.

Third, a number of the local startups who have pitched during this time have become well-established and well-known businesses in their own right.

This all means that besides creating great products and services, and being willing to share their experiences, the founders have helped aspiring founders and entrepreneurs to appreciate the importance of:

product-market fit;
working with agile processes and lean startup models;
tackling prototyping and launching MVPs;
learning what to measure via key metrics;
figuring out funding; and
knowing when to pivot or fold.

Looking at the cross section of pitch nights, panel discussions and guest speakers, there are some significant trends and notable startups to have emerged:

Industry focus: Not surprisingly, the pitches are heavily biased towards FinTech, MedTech, Education, Digital Media, Enterprise Services and Consumer Services. There are a some key startups focused on devices (e.g., SwatchMate and LIFX); a smattering in recruitment, fashion, gaming, health and well-being, property services, social media and even logistics. But there are surprisingly few in environmental technology or services.

Business models: Two-sided market places abound, as do customer aggregators, sharing platforms (“the Uber for X”, or “the AirbnB of Y”), freemium apps and subscription services (as opposed to purely transactional businesses). There are also some great social enterprise startups, but surprisingly no co-operative models (apart from THINC).

Emerging stars: Looking through the directory of startups, some of the star names to have come through during this time, based on their public profile, funding success, awards (and ubiquity at startup events….) include:

CoinJar, LIFX, Tablo, SwatchMate, etaskr, DragonBill, Culture Amp, Eyenaemia, Timelio, Moula, nuraloop, Konnective, OutTrippin and SweetHawk.

Acknowledgments: Some of the startups and pitches in the list are just ideas, some don’t even have a website, and some didn’t get any further than a landing page. However, I have not been able to include all the startups that turned up at Startup Alley, nor the many more startup founders I have met through these events (but whom I didn’t get to see pitch or present), nor the startup ideas that were hatched during the hackathons I have participated in. And there are a few startups that I could not include because I heard them pitch at closed investor events. Finally, I am and have been very fortunate to work with a number of the startups listed, in various capacities: Brave New Coin, Ebla, Re-Imagi, Slow School of Business and Timelio. To these startups and their founders, I am extremely grateful for the opportunities they have given me.

Next week: Putting a Price on Value

Another #pitch night in Melbourne…

Posted on August 2, 2016 by Content in Context

If there is one basic theme emerging from Startup Victoria‘s monthly pitch nights, it is this: whatever market you are in, regardless of your business model, and however disruptive you are trying to be, if you don’t know how to engage or reach your customers your idea is far less likely to succeed. This message came across loud and clear during last week’s event where four startup hopefuls pitched their business ideas to a panel of judges in front of a packed audience.

Picture sourced from Startup Victoria Meetup page

So let’s look at this specific issue in respect to each of the pitches:

First came JobPokes, an online recruitment service designed to help candidates match job opportunities to their career preferences. Because it claims to be addressing the hidden job market, candidates aren’t applying for specific roles – instead, it’s a form of reverse enquiry, where recruiters target potential applicants via their registered profiles. I applaud the focus on the non-advertised job market, but while it may well offer an additional channel for recruiters, I’m not sure there was a clear strategy to reach job candidates who need to create a user account, and who are probably already using platforms like LinkedIn and Seek.

Next was Airly, which is sort of “Uber for private aircraft”. The business model involves signing up a minimum number of customers (who pay a monthly subscription fee, entitling them to unlimited flights), and securing sufficient seat capacity via scheduled charter contracts. There is no doubt that the idea of flight flexibility, and an element of passenger exclusivity met with audience approval (Airly took out the people’s choice vote on the night). Also, the PR around Airly has generated in-bound enquiries, suggesting there is demand. But how does this market interest convert to individual customers, when many corporate travel policies rely on wholesale and bulk-purchase models (i.e., aggregation, consolidation, vendor discounts, agency rebates, preferred airlines) rather than catering for individual travel needs or preferences? Unless the target customers are business travelers that manage and pay for their own tickets?

If Airly was about the Uberisation of air travel, RagRaider revealed another aspect of the shared economy model. Squarely aimed at fashion- and budget-conscious women, RagRaider offers a peer-to-peer service whereby customers can hire clothes for one-time use. No doubt there is a market (high school formal, spring carnival, wedding reception…) but the question is how to connect with actual lenders and hirers? We know that the per customer cost of acquisition for 2-sided markets is a key metric, and it wasn’t clear how the founders were addressing this, other than a pre-launch website and some social media. As one observer has commented, the “model is focusing on the ‘product’ part first which is the reverse of how it should be”, and another commented that despite a defined market, the barriers to entry are considerable. The judges also questioned some of the proposed pricing, commission rates and logistics.

Finally, Rounded is another FinTech startup looking to service the SME sector, specifically sole traders, freelancers, sub-contractors and tradies. Another spin on the invoice solution when suppliers need to get paid efficiently, Rounded does not claim to be a full-service accounting software – but, as one attendee commented, key to success will be reaching and educating the end-user market. Also, they are entering a competitive space, where a new entrant like Xero has already disrupted incumbents like QuickBooks, Reckon and MYOB. I wasn’t able to stay for the pitch, but I did have the opportunity to speak with the founders beforehand. Clearly driven by their own experience and needs, there is a solid but simple idea here – but as Xero and others are increasingly able to serve similar customers, Rounded will find it really difficult to compete.

If anything, these latest pitches showed how hard it is to compare apples with oranges, although the voting criteria (market traction, product viability, team composition, pitch presentation, and responses to judges’ questions) are designed to deliver a consistent evaluation. It was also apparent that these pitches divided audience opinion more so than previous contestants – which is probably a good thing as variety is the spice of life….

Acknowledgments: thanks to Graphican, Marlene M., Cornell and Dale G. for their input.

Next week: Re-Imagining Human-led #Innovation

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