Startup Vic’s Health Tech & Med Tech Pitch Night

The theme for last month’s startup pitch night co-hosted by Startup Vic and LaunchVic was Health Tech and Med Tech. According to recent data, of Victoria’s 2,700 startups, 20% are in health services and technology. The judging panel was drawn from HealthKit, ANDHealth, MHX and Pfizer.

The startups in the order they presented were (websites embedded in the names, where available):

Hearables 3d

With the vision of “making custom-fit the new norm”, Hearables 3d is developing personalised and customisable ear devices. In  many cases, users give up on hearing aids because the purchase process is slow (it can take 2 weeks to place an order), expensive (average price of $300), and often of variable quality. Plus, providers are relatively inaccessible. Instead, using a combination of smartphone scanning, design powered by machine-learning and a 3D production process,  Hearables 3d aims to get costs down to $50.

The team are already developing working prototypes, running user trials, filing a patent, setting up a B2B distribution pilot, and have recently raised seed equity and been admitted to the Skalata Ventures accelerator programme. This will be followed by further fundraising in 6-9 months’ time.

The judges were interested to understand more about the business model – especially the payment system, and distribution structure. Hearables 3d aims to be a service provider to existing distributors, leveraging their automated design process. Given that the medical device registration process is currently done by manufacturers, of which there a six global firms, it would appear to make sense to become embedded in the current manufacturing eco-system and a key aspect of the go-to-market strategy..

The team is also looking at other verticals, such as sleep apnea devices, but the judges wanted to understand whether there were any plans for a direct to consumer model, and whether they were actively engaging with audiologists. There was also a suggestion that some competitors were making more of a fashion statement about their products, incorporating elements of  jewellery into their designs.

Stelect

Aiming to “take guesswork out of stent selection”, Stelect is changing the way PCI procedures (Percutaneous Coronary Intervention, formerly known as angioplasty with stent) are conducted. Currently, 4.1m cardiac stents are fitted in patients each year, but according to the founders, more than 70% are incorrectly sized.

Stelect has developed a balloon catheter with spatial sensors, which ensures a more accurate fit and a less invasive procedure because measurement and fitting are done in a single step.

Claiming that competing products are expensive (non-reimbursable), complex, not and integrated to current workflows, the team are initially targeting more acute cases, which account for 15% of procedures.

A previous winner of MedTech’s Got Talent, Stelect is aiming to complete a US FDA 501(k) pre-market submission for new devices by July 2021, with the likely exit of a trade sale once that process is approved.

A key benefit of this device is that it will combine two existing reimbursable codes, resulting in both initial cost savings for patients, plus downstream economic advantages for health service providers. Asked about clinician feedback and potential take-up, especially when compared to current imaging processes, the team stated that by removing the interim step of having to use a separate imaging catheter will significantly reduce the procedure time. The product overcomes the engineering constraints of traditional balloon catheters by drawing on the expertise of a microscopic transducers expert.

As to selling into hospitals, the team plan to partner with existing manufacturers and suppliers, and license the sensory capabilities. And while there is potential to commercialise data & analytics (for predictive purposes, for example) the current focus is on the device.

Consentic

According to the founders, the completion, collection and management of medical consent forms results in 40% dissatisfaction, just 20% retention and only 9% compliance. Often the cause of legal claims (due to limited patient understanding, poor form design or a lack of clarity), Consentic plan to challenge the status quo using video content, a checklist (to reinforce understanding) and a simplified consent form.

The team already claim a 20% improvement in patient comprehension, 80% patient preference for this model, and a 15% reduction in patient anxiety. It also saves clinician time. The product will be supplied under a subscription model with scale rates, and having completed successful trials in their own field of dermatology, the founders are looking to extend the service to other medical and consent verticals.

The team have completed 40 trials with 10 paid customers, completed the HCF Catalyst accelerator program, and are currently part of the 2019 MHX cohort.

The team were asked about whether they have integrated with practice management software (not yet), and whether they had plans to address US issues on health care and “financial consent”, and for removing the issue of consent as a barrier to clinical trials.

Hayylo

Hayylo is an aged care home services provider. For many clients, services change often with little or no notice. According to the founders, there is little transfer of client knowledge, a lack of shared team processes, and few common tools. Part of the problem is a communication challenge. This all impacts client independence.

Hayylo is an online platform, working with multiple channels and providers. It can provide clients with automatic updates, resulting in call reduction, and increased satisfaction. Using a B2B SaaS model, along with white label options, the team is targeting a potion of the $4bn-$8bn global market.

To date the team has mainly bootstrapped, obtained some angel investment, and has been in market since April 2018. Their strategy is to offer integration solutions (with rostering and practice management tools) and develop distribution partnerships (reseller agreements).

While there is competition, including from AI/ML and IoT solutions, the team believe that by mapping multiple data sources on to a single platform, and by unifying the team experience, the resulting operating system model gives them an edge. Currently in user testing with 10 providers, and 30,000 clients, the team is also using focus groups to gather feedback.

After the audience voting and judges’ diliberations were done, the People’s choice was Stelect, while the overall winner was Consentric.

Next week: Sometimes it’s OK to Meet Your Idols

The Maker Culture

London’s newly re-opened Design Museum welcomes visitors with a bold defining statement of intent. According to the curators, there are only designers, makers and users. To me, this speaks volumes about how the “makers” are now at the forefront of economic activity, and how they are challenging key post-industrial notions of mass-production, mass-consumption and even mass-employment. Above all, as users, we are becoming far more engaged with why, how and where something is designed, made and distributed. And as consumers we are being encouraged to think about and take some responsibility for our choices in terms of environmental impact and sustainability.

Design Museum, London (Photo: Rory Manchee)

Design Museum, London (Photo: Rory Manchee)

There are several social, economic, technological and environmental movements that have helped to define “maker culture”, so there isn’t really a single, neat theory sitting behind it all. Here is a (highly selective) list of the key elements that have directly or indirectly contributed to this trend:

Hacking – this is not about cracking network security systems, but about learning how to make fixes when things that don’t work the way that we want them to, or for creating new solutions to existing problems – see also “life hacks”, hackathons or something like BBC’s Big Life Fix. Sort of “necessity is the mother of invention”.

Open source – providing easier access to coding tools, software programs, computing components and data sources has helped to reduce setup costs for new businesses and tech startups, and deconstructed/demystified traditional development processes. Encompasses everything from Linux to Arduino; from Github to public APIs; from AI bots to widget libraries; from Touch Board to F.A.T. Lab; from SaaS to small-scale 3-D printers.

Getting Sh*t Done – from the Fitzroy Academy, to Andrea de Chirico’s SUPERLOCAL projects, maker culture can be characterised by those who want: to make things happen; to make a difference; to create (social) impact; to get their hands dirty; to connect with the materials, people, communities and cultures they work with; to disrupt the status quo; to embrace DIY solutions; to learn by doing.

The Etsy Effect – just part of the response to a widespread consumer demand for personalised, customised, hand-made, individual, artisan, crafted, unique and bespoke products. In turn, platforms like the Etsy and Craftsy market places have sparked a whole raft of self-help video guides and online tutorials, where people can not only learn new skills to make things, they can also learn how to patch, repair, re-use, recycle and re-purpose. Also loosely linked to the recent publishing phenomena for new magazines that combine lifestyle, new age culture, philosophy, sustainability, mindfulness, and entrepreneurism with a social conscience.

Startups, Meetups and Co-working Spaces – if the data is to be believed, more and more people want to start their own ventures rather than find employment with an existing organisation. (Under the gig economy, around 40% of the workforce will be self-employed, freelance or contractors within 5 years, so naturally people are having to consider their employment options more carefully.) While starting your own business is not for everyone, the expanding ecosystem of meetups and co-working spaces is enabling would-be entrepreneurs to experiment and explore what’s possible, and to network with like-minded people.

Maker Spaces – also known as fabrication labs (“FabLabs”), they offer direct access to tools and equipment, mostly for things like 3-D printing, laser-cutting and circuit-board assembly, but some commercial facilities have the capacity to support new product prototyping, test manufacturing processes or short-run production lines. (I see this  interface between “cottage industry” digital studios and full-blown production plants as being critical to the development of high-end, niche and specialist engineering and manufacturing services to replace the declining, traditional manufacturing sectors.) Some of the activity is formed around local communities of independent makers, some offer shared workshop spaces and resources. Elsewhere, they are also run as innovation hubs and learning labs.

Analogue Warmth – I’ve written before about my appreciation for all things analogue, and the increased sales of vinyl records and even music cassettes demonstrate that among audiophiles, digital is not always better, that there is something to be said for the tangible format. This preference for analogue, combined with a love of tactile objects and a spirit of DIY has probably reached its apotheosis (in photography at least) through Kelli Anderson’s “This Book Is A Camera”.

Finally, a positive knock-on effect of maker culture is the growing number of educational resources for learning coding, computing, maths and robotics: Raspberry PI, Kano and Tech Will Save Us; KidsLogic, Creative Coding HK and Machinam; Robogals, Techcamp and robokids. We can all understand the importance of learning these skills as part of a well-rounded education, because as Mark Pascall, founder of 3months.com, recently commented:

“I’m not going to advise my kids to embark on careers that have long expensive training programs (e.g. doctors/lawyer etc). AI is already starting to give better results.”

Better to learn how things work, how to design and make them, how to repair them etc., so that we have core skills that can adapt as technology changes.

Next week: Life Lessons from the Techstars founders

 

StartupVic’s #Pitch Night for October

The crowds are getting bigger, the list of sponsors is getting longer, there’s a new logo, and they’ve even managed to (sort of) fix the PA system. The Startup Victoria monthly pitch night is now a firm fixture on Melbourne’s Meetup calendar…

Image sourced from Startup Vic's Meetup page (Photo by Daniel)

Image sourced from Startup Vic’s Meetup page (Photo by Daniel)

As usual, there were 4 startup pitches, and I’ll comment on each in order of their presentations:

Next Address

This Ballarat-based startup has built a P2P website that offers “direct to market” property sales, removing the need for traditional estate agents. Recognising that the real estate sector is still ripe for some digital disruption, Next Address is challenging the commission-based fees and cost++ price markup on services that many estate agents charge their clients.

They have established an affiliate programme, and generated some positive media coverage, but have yet to complete any sales. Charging a fee of around $549 to vendors (there is a sliding scale), compared to similar competitors priced at between $800 and $2,000, Next Address is also offering a Facebook package.

I think it’s fair to say that this pitch did not come across as one of the strongest or most compelling presentations at these pitch nights (possibly due to some stage nerves?). There were also questions among people I spoke to about market traction, the customer acquisition model and the conversion process.

Given that there is a lot of competition within real estate listings and aggregation (often backed by major media companies), and given that many vendors still prefer to use the auction process, it was difficult to see how Next Address can cut through, unless they focus on a point of differentiation: geographic market, property type, price range, marketing support or add-on services.

However, the founders must be doing something right, as on the night they managed to attract the attention of a senior executive from a well-known real estate listings website.

DragonBill

DragonBill is an invoicing and remittance solution aimed at sole traders and micro businesses, which has featured in this blog before. The focus is on helping clients manage their cashflow and providing them with a level of financial literacy and education.

Since launching, DragonBill has found a substantial niche market among sporting clubs and associations, in large part because 50% of club members are also SME owners. They are continuing to build partnerships with accountants and are now starting to market themselves via co-working spaces.

Further ahead, there are plans to build some sort of superannuation offering, given that many SME owners and sole traders may not be making sufficient contributions to their personal funds. There are also regulatory changes in payroll administration following the roll out of SuperStream by the ATO.

The judges were interested to know what plans DragonBill has for international growth, and whether the platform can output financial and tax reporting for accounting purposes – both of which are under consideration. Meanwhile, DragonBill was recently shortlisted for an award by VISA.

Spee3d

In short, this business supports “3-D printing of metals at production speeds“. Using a proprietary “Lightspee3d” technology, the goal is to offer a low-cost, high-speed solution for full-scale production output, not just prototypes and medical devices. Primarily manufacturing in copper and aluminium 6061, current output is 100g/minute ( expecting to soon reach 250g/minute), and the maximum size is 300mm x 300mm x 300mm.

For the technically minded, the additive process is described as something like “bugs hitting a windshield”. It does not use any gasses, and deploys a “line of sight” process, meaning that some hollow objects are possible. The business has picked up a Bosch Venture Award.

Targeting products traditionally fabricated by sand casting, Spee3d is working with clients who have a preference for low-cost powders, initially within the university market, then the auto industry. They are also aiming at new products, and not parts manufactured from existing casts that have associated sunk costs. There was quite a lot of excitement around this pitch, judging by the number of questions it prompted.

Foddies

This startup is launching a fructose friendly food business, offering products, recipes and outlets (shops, cafes, catering) that can also appeal to people with other food allergies and dietary requirements. If, like me, you were unaware of the “Low FODMAP” diet,
it was researched and created in Melbourne (Monash Uni), and from my initial reading, it has some similarities with diets designed for people needing gluten-free, lactose free and low GI solutions.

Admittedly not the first to market, Foddies claims to be the first to develop a holistic solution, which includes a wholesale strategy for ready-made meals, a cafe franchise and an online store. Next, they plan to work with airlines and hospitals. Although building on their social media engagement, the biggest challenge, when asked by the judges, was the lack of public awareness or education on the Low FODMAP model.

From a personal perspective, I appreciate the importance of helping people with food allergies or intolerance to manage their condition through appropriate diet. But I can’t be alone in thinking that the higher reported incidence of these complaints may be due to multiple factors such as the increased use of chemicals in the environment (especially food production), the lower resistance in our immune systems caused by too many antibiotics, and our over-reliance on certain strains and varieties of crops. More research is called for.

So, after a very mixed bag of startup pitches, the winner was Spee3d, based on the audience and panel voting.

Next week: Richmond 3121