Corporate purpose, disruption and empathy

There’s been a renewed debate recently, about corporate purpose: why do companies and organisations exist?

Partly this existential angst comes from a sense of feeling redundant – sunset industries, declining and non-existent markets, outmoded technology, irrelevant products and services. The whole evolutionary model, survival of the fittest, etc.

Partly it comes from a shift in the balance of power – from access to resources, markets and technology, to the future of work offering people more choices in the ways they can generate their living.

Whether companies face disruption or decay, their purpose has to change and adapt accordingly – look at how Kodak is backing a project to issue cryptographic tokens to help professional photographers track the use of their IP.

Equally, employees are more invested in working on interesting ideas, and more interested in working for businesses that align with their values, rather than buying into a corporate purpose. So it’s as much about the “how” of an organisation as much as the “what” and the “why”.

I sometimes find it hard to feel much empathy for companies or industries that become outmoded – although I can feel some empathy for the people who lose their jobs as a result. However, if the political and economic response to declining industries is to focus on job losses (or job subsidies), it tends to overlook where the new opportunities are actually coming from – even though this growth does not always offer traditional jobs or work/career options. Equally, individuals need to adapt to the changing work environment – no-one can be sure of a “job for life” anymore, no matter how much some of our political leaders would like to think otherwise.

If we look at the traditional function (not the same as purpose) of many companies, it was to harness certain resources in the pursuit of creating assets or wealth. So, companies were once really good at sourcing and managing financial capital, human capital, and intellectual capital. They were even “better” at this if they had monopolistic access to, or operated within, highly controlled and tightly regulated markets.

Now, of course, thanks to disruption and other forces, companies no longer have a monopoly on these resources, as many markets have become outsourced, open source, disintermediated or decentralised. Rather than being formed by shareholders and other stakeholders for long-term ventures, “companies” can just as easily be a collective of self-forming, self-governing and self-aware resources that combine for a specific objective, for as long or short a time as the objective or enterprise requires. And technologies like Blockchain, digital assets and smart contracts will determine how, and for what reason, and for how long such entities will exist, and the resources they will require.

Next week: More musings on ICOs and cryptocurrencies  

 

 

 

 

 

 

 

Infrastructure – too precious to be left to the pollies…

With its 3-year Federal parliamentary cycle and fixed 4-year terms in each State and Territory*, Australia is never too far away from an election. South Australia and Tasmania are both currently in full election mode. Victoria doesn’t go to the polls until later this year, but the informal campaigning (rather like a phony war?) is already underway. And although the next Federal election is not due until 2019, the stump speeches are already being wheeled out.

Fiction imitates (or even predicts) fact in ABC TV’s “Utopia” (hard hats obligatory)

With so much focus on “infrastructure”, it’s going to be a bumper year for hard hats, hi-viz vests and photo opportunities in front of big “stuff”. It’s just such a shame that even with the real life Utopia, Infrastructure Australia (and respective statutory and quasi-independent bodies in each State), so much of the decision-making is left to politicians. Because this “stuff” is far too important to be left to the short-term priorities, self-serving tactics and party preservation shenanigans that most of our elected representatives are forced to succumb to.

Hot infrastructure topics this time around are energy (especially in South Australia), water (Murray Darling Basin), resources (what do we do after the mining boom?), and the call for “jobs” linked to putting up or digging up “stuff”.

I understand that we need employment opportunities both sparked by, and as a driver for, economic stimulus. But there has to be more than simply creating short-term jobs on unsustainable projects (Adani, anyone?). Of course, one could argue that the powerful construction and mining unions (and their infrastructure owning superannuation funds) have a vested interest in maintaining this trajectory.

But if these projects need to take on long-term debt, with the 3 or 4 year election cycles, you can see how difficult it becomes to manage budget priorities. Worse, incoming governments may strive to cancel, overturn or curtail projects of their predecessors, which won’t endear them to the private sector companies (and their banks) who have successfully bid on the contracts.

Roads represent a large chunk of the infrastructure “stuff” in my own State of Victoria, and are already shaping up to be a key election issue (at least in the minds of the parties). For a major city that still doesn’t have a dedicated train service connecting the CBD to its ever-growing international airport, Melbourne probably needs fewer roads, and more planning (especially as we move to ride-sharing and self-driving vehicles). Besides, while we are in an urban and population growth cycle, given the rate at which some of the current new roads are being built, they will be under-capacity before they are even finished.

I would argue that there is just as much demand to upgrade and refurbish existing infrastructure, (which will probably generate just as many employment opportunities) rather than feeding the insatiable demand for shiny new toys. Or revisiting (and even restoring) some “old” ideas that might actually make sense again today, such as the orbital railway concept connecting Melbourne’s suburban hubs. Sure, we have the new Metro Tunnel project under the CBD, and this may lead to extensions to existing suburban services, and even the airport itself. But future projects have not been scoped, and are subject to prevailing party ideologies (not to mention the NIMBY brigades…) – rather than serving  the interests or greater good of the population (and environment) as a whole.

Finally, some sobering news came out of the UK recently, where London is actually experiencing a decline in passenger numbers on public transport. There have been a variety of explanations for this drop (the first in more than 20 years) – from the threat of terrorism, to new work patterns (more people working from home); from changing lifestyles (more Netflix, less Multiplex), to the “on-demand” economy (more Deliveroo, less dining out).  With fewer people likely to commute to the CBD (40% of the population will have self-directed careers), governments, their infrastructure boffins and their policy wonks will need to think about what this does actually mean for roads and rail…. and how much longer must I wait for the NBN in my suburb of Richmond (and will it already be obsolete by the time I have access)?

* For the breakdown see here.

Next week: Blockchain, or Schmockchain?

 

Bring Your Own Change

I receive frequent requests for advice or suggestions on how to make a career change. Having been through a significant career transition myself (in fact, I am probably on my 3rd or 4th career…), I am usually more than happy to help if I can.

Networking Image by Ghozt Tramp sourced from Wikimedia Commons

Anyone who has had to navigate a career change will no doubt have been introduced to the concept of networking, primarily as a means to access the hidden or non-advertised job market. The strategy usually involves targeting a particular industry (or even a specific company), and approaching a known contact in that sector (or company) with a view to learning more about their industry, their organisation or their role – and hopefully to gain an introduction to someone in their network who might be able to help in accessing or identifying a suitable role or opportunity.

Now, I am a strong proponent of networking – both to learn and to share – although I am not a huge fan of “open networking”. So I tend to be suspicious of unsolicited requests to connect with me – especially when there is no defined context, or there is no specific purpose underpinning the approach, other than a general desire to access my professional network, or a vague notion of hoping to learn from my experience.

I appreciate that making a career change is sometimes very difficult, especially in the challenging workplace environment (thanks to rapid change, digital disruption, and the gig economy, etc.). Change often becomes harder the older we are. Plus, our path may be complicated the more niche our qualifications, and/or the more generic our experience. (See my previous blog on generalists vs experts.)

I also acknowledge that the transition may not be made any easier because traditional notions of “work” and “employment” are no longer as relevant or as valid as they were. (Conversely, Australia continues to enjoy relatively low unemployment rates, in combination with strong new jobs growth, and greater workforce participation.) Plus, many large employers are still fixated on hiring square pegs to fill existing square holes.

Do I think that more needs to be done to help people transition into and within the new workplace environment? Absolutely. Even if it’s simply to provide them with encouragement, or to challenge their assumptions about what a contemporary career trajectory looks like. (As a society, we are not very good in helping people to make sideways moves, or to adjust their ways of working.)

So, having gone through significant career changes and work transition myself, I am a great believer in “bringing your own change” – i.e., start doing what you need to, in order to effect the change or transition you desire. But what worked or works for me, may not work for you, and my career choices may not be the right choices for you. I can maybe provide some insights on why/how/what I did, but in many situations, I was very fortunate that someone was willing to take a chance on me, and give me an opportunity. Yet equally, I probably helped to engineer these situations because I try to keep an open mind, I maintain a sense of curiosity and I like to think I ask the right questions. By demonstrating flexibility and a willingness to challenge the status quo, I believe it is possible to create the right environment to effect the change you seek in the type of work you do, or the role you perform.

Next week: Equity crowdfunding comes to town

More on Purpose

Regular readers may be familiar with the name Carolyn Tate from my previous blogs on purpose, and the Slow School of Business. Last week, Carolyn launched her latest book, The Purpose Project, a distillation of the past seven years of her work, and quite possibly a road map for anyone wanting to take control of their own destiny at work.

I would describe The Purpose Project as a cross between a first aid kit for a disillusioned workforce and a survival guide for the modern workplace. But as with defining your own “purpose”, the value is in the mind of the reader, rather than in any prescriptive solution or outcome.

Having spent the past few years working with Carolyn at Slow School, I know that her views on this topic have subtly changed. Slow School itself initially appealed to, and was designed for, independent consultants (“solopreneurs”) and aspiring consultants (“corporate escapees”). But as the concept of finding purpose in our work has started to take hold, Carolyn now encourages her readers to find their own purpose where they are, rather than rushing headlong into a new job, a new company, a new career or even into entrepreneurship (which as we know, isn’t for everyone).

I first connected with Carolyn at the Slow School, when I was exploring my own purpose as an independent consultant (and sometime corporate escapee….). Slow School provides a community of like-minded souls with a “safe” space to test new ideas, a playground to kick around new concepts, and an environment to challenge our own assumptions. Unsurprisingly, a key part of The Purpose Project is a list of 50 questions designed to help readers dig deeper into their own purpose, modeled on the Japanese concept of ikigai”. There are also some tools and practices to bring purpose to life in our current work.

In my own case, I still think my purpose is a work in progress, and is never settled – much of my career has been driven by a need for new ideas and experiences, work that is intellectually stimulating, and a willingness to engage in continuous learning (while feeding an enduring curiosity and maintaining a healthy dose of skepticism). These factors, even more than formal qualifications or faddish management theories, have helped me to build resilience and navigate a rapidly changing work environment.

One point where I may disagree with Carolyn is this notion about finding purpose through staying in your current role or workplace – that it’s not necessary to leave. While I agree that it may be possible to reshape your current job to suit your personal needs and preferences, staying in an unrewarding job or remaining with an organisation that does not value you is like persevering with an unhealthy relationship.

In short, I’m quite pessimistic about the ability for large corporations and large institutions (as they are currently framed and constituted) to help us connect with our individual purpose, or even to provide the space to do so. And of course, rapid changes in the very nature of work, the way we work, the economic structures and business models that have traditionally underpinned employment and the value exchange of labour require us to take more control over where, how and with whom we choose to spend our working time.

Next week: Agtech Pitch Night at SproutX