Designing The Future Workplace

Last week’s blog was about reshaping the Future of Work. From both the feedback I have received, and the recent work I have been doing with Re-Imagi, what really comes across is the opportunity to move the dialogue of “work” from “employer and employee” (transactional) to “co-contributors” (relationship). In an ideal world, companies contribute resources (capital, structure, equipment, tools, opportunities, projects, compliance, risk management), and individuals contribute resources (hard and soft skills, experience, knowledge, contacts, ideas, time, relationships, networks, creativity, thinking). If this is this the new Social Contract, what is the best environment to foster this collaborative approach?

Image: “MDI Siemens Cube farm” (Photo sourced from Flickr)

Many recent articles on the Future of Work and the Future Workplace have identified key social, organisational and architectural issues to be addressed:

  1. On-boarding, engaging and “nurturing” new employees
  2. Trust in the workplace
  3. The workplace structure and layout
  4. The physical and built environment

Underpinning these changes are technology (e.g., cloud, mobile and social tools which support BYOD, collaboration and remote working), and the gig economy (epitomised by the tribe of digital nomads). Together, these trends are redefining where we work, how we work, what work we do and for which organisations. (For an intriguing and lively discussion on collaborative technology, check out this thread on LinkedIn started by Annalie Killian.)

Having experienced a wide range of working environments (cube farm, open plan, serviced office, hot-desking, small business park, corporate HQ, home office, public libraries, shared offices, internet cafes, co-working spaces, WiFi hot spots, remote working and tele-commuting), I don’t believe there is a perfect solution nor an ideal workplace – we each need different space and facilities at different times – so flexibility and access as well as resources are probably the critical factors.

The fashion for hot-desking, combined with flexible working hours, is having some unforeseen or undesired outcomes, based on examples from clients and colleagues I work with:

First, where hot-desking is being used to deal with limited office space, some employees are being “forced” into working from home or telecommuting a certain number of days each month – which can be challenging to manage when teams may need to get together in person.

Second, employees are self-organising into “quiet” and “noisy” areas based on their individual preferences. While that sounds fine because it means employees are taking some responsibility for their own working environment, it can be counter-productive to fostering collaboration, building cross-functional co-operation and developing team diversity. (One company I worked for liked to change the office floor plan and seating arrangements as often as they changed the org chart – which was at least 3 or 4 times a year – it was something to do with not letting stagnation set in.)

Third, other bad practices are emerging: rather like spreading out coats to “save” seats at the cinema, or using your beach towel to “reserve” a recliner by the hotel pool while you go and have breakfast, some employees are making a land grab for their preferred desk with post-it notes and other claims to exclusive use. Worse, some teams are using dubious project activity as an excuse to commandeer meeting rooms and other common/shared spaces on a permanent basis.

Another trend is for co-working spaces, linked to both the gig economy and the start-up ecosystem, but also a choice for a growing number of small businesses, independent consultants and self-employed professionals. In Melbourne, for example, in just a few years the number of co-working spaces has grown from a handful, to around 70. Not all co-working spaces are equal, and some are serviced offices in disguise, and some are closely linked to startup accelerators and incubators. And some, like WeWork, aspire to be global brands, with a volume-based membership model.

But the co-working model is clearly providing a solution and can act as a catalyst for other types of collaboration (although some co-working spaces can be a bit like New York condos, where the other tenants may get to approve your application for membership). 

Given the vast number of road and rail commuters who are on their mobile devices to and from work, I sometimes think that the largest co-working spaces in Melbourne are either Punt Road or the Frankston line in rush hour….

Next week: Personal data and digital identity



The Future of Work = Creativity + Autonomy

Some recent research from Indiana University suggests that, in the right circumstances, a stressful job is actually good for you. Assuming that you have a sufficient degree of control over your own work, and enough individual input on decision-making and problem-solving, you may actually live longer. In short, the future of work and the key to a healthy working life is both creativity and autonomy.

Time to re-think what the “dignity of labour” means? (Image sourced from Discogs)


In a previous blog, I discussed the changing economic relationship we have with work, in which I re-framed what we mean by “employment”, what it means to be “employed”, and what the new era of work might look like, based on a world of “suppliers” (who offer their services as independent contractors) and “clients” (who expect access to just-in-time and on-demand resources).

The expanding “gig economy” reinforces the expectation that by 2020, average job tenure will be 3 years, and around 40% of the workforce will be employed on a casual basis (part-time, temporary, contractor, freelance, consultant etc.). The proliferation of two-sided market places such as Uber, Foodera, Freelancer, Upwork, Sidekicker, 99designs, Envato and Fiverr are evidence of this shift from employee to supplier.

We are also seeing a trend for hiring platforms that connect teams of technical and business skills with specific project requirements posted by hiring companies. Many businesses understand the value of people pursuing and managing “portfolio careers”, because companies may prefer to access this just-in-time expertise as and when they need it, not take on permanent overheads. But there are still challenges around access and “discovery”: who’s available, which projects, defining roles, agreeing a price etc.


Meanwhile, employers and HR managers are re-assessing how to re-evaluate employee contribution. It’s not simply a matter of how “hard” you work (e.g., the hours you put in, or the sales you make). Companies want to know what else you can do for them: how you collaborate, do you know how to ask for help, and are you willing to bring all your experience, as well as who and what you know to the role? (As a case in point, when Etsy’s COO, Linda Kozlowski was recently asked about her own hiring criteria, she emphasized the importance of critical thinking, and the ability for new hires to turn analysis into actionable solutions.)

In another blog on purpose, I noted that finding meaningful work all boils down to connecting with our values and interests, and finding a balance between what motivates us, what rewards us, what we can contribute, and what people want from us. As I wrote at the time, how do we manage our career path, when our purpose and our needs will change over time? In short, the future of work will be about creating our own career opportunities, in line with our values, purpose and requirements.*


From an economic and social policy perspective, no debate about the future of work can ignore the dual paradoxes:

  1. We will need to have longer careers (as life expectancy increases), but there will be fewer “traditional” jobs to go round;
  2. A mismatch between workforce supply and in-demand skills (plus growing automation) will erode “traditional” wage structures in the jobs that do remain

Politicians, economists and academics have to devise strategies and theories that support social stability based on aspirational employment targets, while recognising the shifting market conditions and the changing technological environment. And, of course, for trade unions, more freelance/independent workers and cheaper hourly rates undermine their own business model of an organised membership, centralised industrial awards, enterprise bargaining and the residual threat of industrial action when protective/restrictive practices may be under threat.

Which is why there needs to be a more serious debate about ideas such as the Universal Basic Income, and grants to help people to start their own business. On the Universal Basic Income (UBI), I was struck by a recent interview with everyone’s favourite polymath, Brian Eno. He supports the UBI because:

“…we’re now looking towards a future where there will be less and less employment, inevitably automation is going to make it so there simply aren’t jobs. But that’s alright as long as we accept the productivity that the automations are producing feeds back to people ….. [The] universal basic income, which is basically saying we pay people to be alive – it makes perfect sense to me.”

If you think that intellectuals like Eno are “part of the problem“, then union leaders like Tim Ayres (who advocates the “start-up grant”), actually have more in common with Margaret Thatcher than perhaps they realise. It was Thatcher’s government that came up with the original Enterprise Allowance Scheme which, despite its flaws, can be credited with launching the careers of many successful entrepreneurs in the 1980s. Such schemes can also help the workforce transition from employment in “old” heavy industries to opportunities in the growing service sectors and the emerging, technology-driven enterprises of today.


I am increasingly of the opinion that, whatever our chosen or preferred career path, it is essential to engage with our creative outlets: in part to provide a counterbalance to work/financial/external demands and obligations; in part to explore alternative ideas, find linkages between our other interests, and to connect with new and emerging technology.

In discussing his support for the UBI, Eno points to our need for creativity:

“For instance, in prisons, if you give people the chance to actually make something …. you say to them ‘make a picture, try it out, do whatever’ – and the thrill that somebody gets to find that they can actually do something autonomously, not do something that somebody else told them to do, well, in the future we’re all going to be able to need those kind of skills. Apart from the fact that simply rehearsing yourself in creativity is a good idea, remaining creative and being able to go to a situation where you’re not told what to do and to find out how to deal with it, this should be the basic human skill that we are educating people towards and what we’re doing is constantly stopping them from learning.”

I’ve written recently about the importance of the maker culture, and previously commented on the value of the arts and the contribution that they make to society. There is a lot of data on the economic benefits of both the arts and the creative industries, and their contribution to GDP. Some commentators have even argued that art and culture contribute more to the economy than jobs and growth.

Even a robust economy such as Singapore recognises the need to teach children greater creativity through the ability to process information, not simply regurgitate facts. It’s not because we might need more artists (although that may not be a bad thing!), but because of the need for both critical AND creative thinking to complement the demand for new technical skills – to prepare students for the new world of work, to foster innovation, to engage with careers in science and technology and to be more resilient and adaptive to a changing job market.


As part of this ongoing topic, some of the questions that I hope to explore in coming months include:

1. In the debate on the “Future of Work”, is it still relevant to track “employment” only in statistical terms (jobs created/lost, unemployment rates, number of hours worked, etc.)?

2. Is “job” itself an antiquated economic unit of measure (based on a 9-5, 5-day working week, hierarchical and centralised organisational models, and highly directed work practices and structures)?

3. How do we re-define “work” that is not restricted to an industrial-era definition of the “employer-employee/master-servant” relationship?

4. What do we need to do to ensure that our education system is directed towards broader outcomes (rather than paper-based qualifications in pursuit of a job) that empower students to be more resilient and more adaptive, to help them make informed decisions about their career choices, to help them navigate lifelong learning pathways, and to help them find their own purpose?

5. Do we need new ways to evaluate and reward “work” contribution that reflect economic, scientific, societal, environmental, community, research, policy, cultural, technical, artistic, academic, etc. outcomes?

* Acknowledgment: Some of the ideas in this blog were canvassed during an on-line workshop I facilitated last year on behalf of Re-Imagi, titled “How do we find Purpose in Work?”. For further information on how you can access these and other ideas, please contact me at:

Next week: Designing The Future Workplace

Spaceship launches the future of superannuation

Backed by some stellar names in the tech and startup worlds, Spaceship describes itself as a superannuation fund designed to “invest where the world is going, not where it’s been”. Squarely aimed at 18-35 year-olds (and savvy people in their 40s and 50s….), it is the brainchild of Paul Bennetts (a Partner at AirTree Ventures), Andrew Sellen (ex-Marketing Manager at Australian Ethical Investments) and two tech co-founders, Dave Kuhn and Kaushik Sen. Their central thesis is that global tech stocks are the future, and that these assets should form a greater part of a fully diversified portfolio, with a 10-year plus investment horizon.

spaceship-logo-03I first connected with Paul a couple of years ago, when I was working with a legal technology startup that was an early graduate of the Melbourne Accelerator Program. He was interested in what we were doing at Ebla, but the company was at too early a stage for him to invest in. But I’ve kept an eye on what Paul has been doing since, and have followed the Spaceship story quite closely. We last caught up very briefly during a recent roadshow event in Melbourne, as part of the Spaceship beta launch.

Any new superannuation brand, especially if it is neither an industry fund nor a retail fund backed by a major financial institutions, is going to struggle to attract members: the industry and public sector funds have the benefit of workplace incumbency (sometimes backed by industrial awards), and the big retail funds have extensive distribution channels via advisor platforms, dealer groups and financial planners. As for corporate superannuation funds, in my experience, many of these employer-run funds are often a re-badged or customised version of an existing retail fund, or a highly outsourced business that retains the company name for brand recognition among employees.

Spaceship is challenging the market by using technology (and very targeted marketing) to streamline the recruitment and on-boarding process. As evidence of its marketing success, Spaceship claims to have built a waiting list of 12,000 prospective members in just 30 days, mostly through social media and word-of-mouth. And as evidence of its success in attracting “smart” money, witness some of the big names who have backed the venture as investors, or joined as members themselves.*

Not surprisingly, Spaceship is also developing some interesting content marketing and social media tactics to drive member engagement. This includes thought leadership on portfolio diversification, understanding investment horizons, accessing investments in early-stage tech companies, and investing in tech brands that its members love and use.

But while much of the media coverage for Spaceship has been positive, it has already drawn detractors (almost in the same breath…). Some of the latter reckon that it won’t achieve necessary scale to be sustainable (in light of APRA moves to drive consolidation among smaller funds), it will be highly concentrated in its exposure to tech stocks (which have a tendency to be more volatile), and without face-to-face contact with members, it will be harder to drive customer engagement.

Given that, following some delays, Spaceship does not launch to the general public until the end of this month (it is still running a waitlist), it’s probably a bit churlish to say it is doomed to failure before it has even really begun. Equally, having worked in financial market research myself, I have met with a number of industry, public sector, retail and corporate superannuation funds who cite member engagement and retention as one of their biggest challenges. The main issue is this: how do you interest an 18-year old in something from which they won’t derive any benefit for at least 40 years?  And once you have got their attention, how do you sustain that interest over the lifetime of their membership and into retirement?

Now technology is having a larger part to play in disrupting the superannuation industry, and changing the way members interact with their fund. As the COO of a major industry fund said recently at a FinTech Victoria event, “consolidating your super balances is only three clicks away” (to which Spaceship, replied “it’s now only one click!”). But it’s not enough to have a smart phone app to check your balances, switch investment options or make voluntary contributions. Members are looking for other services, such as financial education, estate planning, insurance, loans and mortgages, and tailored advice. Plus, they expect much more streamlined processes and pro-active member support.

I suspect that a key factor that will likely contribute to Spaceship’s potential success is the growth of the gig economy:

First, with more people working as freelancers, contractors or becoming self-employed, they will have no ties to a fixed workplace or a single employer – so they will be drawn to a fund product that appeals to their independence and flexibility.

Second, much of the gig economy lies in the tech and startup sectors, so again, prospective members might well be looking for a fund that invests in what they are interested and involved in themselves.

Third, if we are all expected to live and work longer, and if we are going to have to rely more on our own accumulated retirement assets, a fund that fully aligns with this long-term investment philosophy is hopefully going to be better placed to help us meet our financial goals.

Of course, it’s worth remembering that the Australian superannuation industry is both large ($2.1tn in assets as at September 2016, and the 3rd largest pool of pension funds in the world), and highly regulated (for very good reason). Equally, it has been slow to adapt to a changing economy and to different market factors, and is increasingly dominated by just a few big funds. Among some large industry funds, there is almost a cosy, symbiotic relationship between their members (who work in say, construction, energy, mining) and some of the assets the funds invest in (infrastructure, buildings, utilities). (But that may prove to be Spaceship’s USP – representing members who work in the tech sector?)

Although the Australian superannuation and managed funds sectors have established strong capabilities in administration, trustee, custody and asset management services, many of these back-office operations run on legacy IT systems which are potentially ripe for disruption. Plus, while government initiatives look for ways to attract more offshore institutions to place their assets with Australian fund managers, under various financial passport arrangements Australian institutions can invest in offshore funds domiciled and managed in key investment centres such as Luxembourg and Singapore.

Finally, new entrants to the superannuation industry are less likely to be reliant on incumbent and legacy service providers, and more able to take advantage of emerging technologies such as blockchain solutions (distributed ledger platforms), and fully integrated end-to-end CX (mobile apps and tools).

* Declaration of interest and disclaimer: I was successful in signing up to Spaceship in beta/waitlist, and have allocated a small portion of my own super to the fund. I do not have any other commercial connection with Spaceship or its founders. I have not been paid to write this article, nor should it be construed or interpreted as financial advice – it has been provided for general information only. BE SURE TO SEEK YOUR OWN INDEPENDENT FINANCIAL ADVICE BEFORE MAKING ANY FINANCIAL INVESTMENT.

Next week: Gaming/VR/AR pitch night at Startup Victoria

The Day of the Mavericks – the importance of intrapreneurship

As part of my notes on Melbourne’s recent Startup Week, I mentioned an interesting discussion on “innovation from within”, and the importance of intrapreneurship. There has been a steady stream of articles on the rise of intrapreneurship, an often overlooked skill set or resource that all organisations need to tap into, harness and deploy successfully. But what does it take to be an intrapreneur, and where can we find them?

Idea Machine - image sourced from Vocoli

Idea Machine – image sourced from Vocoli

The panel discussion on “Innovation from the inside out” was mostly about what leaders are doing to foster entrepreneurial-thinking from within their own organisations, featuring Janet Egber (NabLabs), Phil Harkness (EY), Martin Kennedy (GE) and Liza Noonan (CSIRO). Much of this effort revolves around connecting individual purpose with collective purpose (team, organisation, society). For example, at EY, there is a program to “promote purpose-led transformation, grounded in humanity and a call to action”, while GE also places importance on purpose. CSIRO, meanwhile, is clearly undergoing some huge transformational change of its own, with a key focus on “making the treasure chest of ideas happen.” (For a couple of related blogs, see here and here.)

When asked about how to incentivize intrapreneurship, and how to prioritise efforts, Liza Noonan was of the view that the “grass-roots” of the organisation “give us permission” to pursue particular projects. While Phil Harkness talked about the need to develop appropriate career paths, and the importance of change management engagement.

In my own experience, intrapreneurs are likely to display a healthy mix of the following characteristics:

Curiosity – This is critical. If you don’t display any interest in what is going on around you;  if you don’t think about how things could be done differently, better or more effectively; or if you don’t care about how things work, you are unlikely to discover anything new or uncover new business opportunities. This is not only about formal technical skills, this is also about personal outlook. It’s not intended to be disruptive, but maverick thinking is often what gets results.

Creativity – While I am not a big fan of formulaic management methodologies, I do see some value in certain aspects of the Six Hats model – of which Green for Creative Thinking is key here. As well as being a vital part of ideation and innovation, having a creative mindset (coupled with innate curiosity) is essential to problem solving – especially when it comes to “what if?” scenarios, and joining the dots between seemingly disparate data.

Commercial – Intrapreneurs don’t need to be financial wizards, or be the best sales people – but they need to be grounded in the commercial realities of how businesses work, how markets develop, what customers think, and what it takes to launch a new product or service. Being open and receptive to customer feedback is essential, along with an ability to manage solution sales and consultative selling.

Uncertainty – Being comfortable with uncertainty, and learning to be resilient, flexible and adaptive are essential to the intrapreneurial mindset. This may include a different approach to risk/reward models, as well as being able to look beyond the normal business plan cycle into the “unknown” of the future.

Scepticism – Having a healthy degree of doubt and not falling prey to over-optimism can help to manage expectations and enthusiasm built on irrational exuberance. We know most new ideas never get off the whiteboard (which is OK!), so the skill is to challenge everything until proven, but in a constructive, pro-active and collaborative way.

The key to intrapreneurship is being able to find your role or niche in the organisation, from where you can develop your expertise, establish your influence and build a foundation for solid outcomes. While at times it can feel a bit like “right person, right place, right time”, there are strategic steps you can take to manage your own career as an intraprenuer, including networking, self-directed learning, volunteering for new projects and taking responsibility for fixing things when they go wrong, even if they are outside your immediate responsibilities. It’s these sorts of behaviours that get noticed.

I know from personal experience that being curious and asking the right questions can lead to exciting new opportunities (in my case, six years in Hong Kong to establish a greenfield business). I also value the advice of a senior colleague soon after I joined an organisation: “You need to be part of the solution, not be part of the problem” when it comes to organisational change. And some of the best indirect feedback I ever received was from a colleague who introduced me to a new hire: “This is Rory, he’s our lateral thinker”.

Finally, it’s not always easy or comfortable to challenge the status quo from within (which is what a lot of intrapreneurship involves). Intrapreneurship can also feel lonely at times, which is why it’s vital to make the right connections and build sustainable relationships because, in army terms, you don’t want to get a reputation for being part of the “awkward squad”.

Next week: “Language is a virus” – a look at coding skills