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About Content in Context

Content in Context helps companies to define the market for their products and services, to identify customers and build the business pipeline, and to develop their content marketing strategies. By working with our clients to design, build and grow their business, our primary focus is to extract commercial value from unique assets, including knowledge, data, know-how, processes and transactional information.

Craft vs Creativity

In a recent blog on Auckland, I mentioned seeing some Maori artifacts or Taonga during a gallery tour. The curator had mentioned that these objects raise questions of whether they are art, or craft. Does the distinction matter? Not necessarily, but I think it’s important to understand the difference between craft (largely skills-based) and art (largely aesthetically-driven). Often these concepts overlap, and are sometimes misconstrued, which in turn influences how we attach value, appreciation, importance and significance to particular objects.

Anton Gerner, A Cabinet With No Front Or Back 2019, Fiddleback Blackwood, Celery Top Pine. (Image sourced from Craft Victoria)

What often gets viewed as “pure” art is more a result of design, technique and skill – attributes which are more usually associated with craft (or “applied” art). Indeed, it is noticeable how viewers seem to appreciate “effort” over “creativity”. A great number of exhibitions I see in contemporary art galleries are more about illustration, decoration and process – and it’s as if the time taken to create the work or the complexity of the object is more important than the actual aesthetic outcome.

On the other hand, a lot of work that is assigned to the category of “craft” is capable of sitting alongside sculptures and 3-D work in an art gallery. Equally, a lot of work (especially in the fields of ceramics, textiles and jewellery) has neither the aesthetic form to be considered as art, nor the functional form to be regarded as craft.

For me, craft involves considered decisions about the choice of material, the design and production process, plus the intended function (even if the latter is only for decorative purposes). Whereas art is usually undertaken for the purpose of arriving at an intended creative outcome, with the choice of materials etc., often being secondary to the final aesthetic result.

Both art and craft can be seen in cultural, social and even political terms. They are also informed by context and narrative. But successful art should convey more creativity than applied craft or technique. And craft is often diminished if it fails to conveys some practical element of function – what’s the point of a beautiful jug if it cannot pour water?

Two recent exhibitions underline how the distinction between “art” and “craft” is often blurred: the Victorian Craft Awards, and MasterMakers at RMIT Gallery. In the Craft Victoria display, most of the pieces had no real practical purpose (other than decoration); yet, in terms of achieving an aesthetic goal, it felt like this was subservient to the materials and the process. While in the RMIT exhibition, there was an emphasis on the materials, plus an acknowledgement that even very technical processes can also result in objects that offer aesthetic pleasure – where form and function truly combine, and are inherently equal in the work. (The Anton Gerner furniture at Craft Victoria also manages to achieve that combination.)

We still don’t really know why the first cave paintings were made – were they an early form of graffiti? do they tell a story or capture events for posterity? were they the result of experimenting with pigments or dyeing techniques? or were they the result of some existential desire to give rise to a form of human expression? or simply to have something nice to look at? But we know we can appreciate them for their aesthetic level as well as their technique – in addition to their historical significance.

Next week: Notes from Phuket

 

Steam Radio in the Digital Age

A few years ago, I wrote a blog on how radio had come of age in the era of social media. And despite podcasts and streaming services making significant inroads into our listening behaviour, radio is still with us. Plus it now gets distributed via additional media: digital radio (DAB), internet streaming, mobile apps and digital TV.

Image sourced from flickr

Most mornings I get my first information hit from the radio. Likewise, the midnight radio news bulletin is usually the last update of the day. When I’m on my way to or from the office I’m either catching up on a podcast or streaming radio, via TuneIn or dedicated station apps.

I particularly enjoy the BBC’s catalogue of on-demand content – both contemporary material, and archive programmes. There’s something inexplicable about the appeal of listening to 50-60 year old recordings, themselves being dramatisations of books and plays first published 100 years or more earlier.

The main reason I turn to these relics of steam radio is because I can curate what I want to listen to, when I want to listen. These programmes are also an antidote to much of what gets broadcast on commercial radio stations, which I find is mostly noise and no substance. (Blame it on my age, combined with being a self-confessed music snob.)

Most of these archive radio recordings still work because of two things: the calibre of the material; and the high production values. The former benefits from tight script editing and strict programme lengths. The latter is evident from both the engineering standards and the sound design.

One of the paradoxes of modern technology is that as the costs of equipment, bandwidth and data come down (along with the barriers to access), so the amount of content increases (because the means of production is much cheaper) – yet the quality inevitably declines. And since in the internet era, consumers increasingly think that all online content should be “free”, there is less and less money to invest in the production.

The importance of having a high level of quality control is inextricably linked to the continued support and funding for public broadcasting. With it, hopefully, comes impartiality, objectivity, diversity and risk-taking – much of which is missing in commercial radio. Not that I listen very often to the latter these days, but it feels that this format is destined to increased narrowcasting (by demographic), and parochialism.

In this era of fake news and misinformation (much of it perpetrated and perpetuated by media outlets that are controlled or manipulated by malign vested interests), and at a time of increased nationalism, divisive sectarianism and social segregation, it’s worth remembering the motto of the BBC:

“Nation shall speak peace unto nation”

Notwithstanding some of the self-inflicted damage that the BBC has endured in recent years, and the trend for nationalistic propaganda from many state-owned news media and broadcasters, the need for robust and objective public broadcasting services seems more relevant than ever.

Next week: Craft vs Creativity

 

 

 

 

 

 

 

 

 

Fitting your own oxygen mask first

Before I get into this week’s article, I want to stress that my reason for posting it is not intended to be self-serving, or self-aggrandising – I’m fully aware of such pitfalls, as captured wonderfully in The State of LinkedIn on Twitter. Instead, I hope it’s received as an example of paying it forward. And all starts with some advice I heard a number of years ago.

My erstwhile colleague, Dale Simpson, likes to use the following analogy when coaching his clients on career development, leadership and directorship:

“Be sure to fit your own oxygen mask first”

The reason being, how can you help others if you don’t take care of your own needs first? It’s not about being selfish, but about being present and able to serve others. It also recognises that in order to be useful, we need to work from a position of stability and resilience ourselves.

Dale also likes to use Maslow’s Hierarchy of Needs in his work. Both Maslow and the oxygen mask have clearly entered my own vernacular. A couple of weeks ago, I was listening to a neighbour at my co-working space talking about the work he was trying to do to help others become more resilient and overcome trauma. As the conversation went on, it was clear that his own circumstances were challenging, due to insecure accommodation, erratic income and other factors. He had also had to overcome a great deal of adversity and other challenges in his life.

I asked him if he had heard of Maslow – he hadn’t. I suggested that he consider what his own needs were, so that he would be better able to help others. A little while later, I went back to my desk and found the above note he had left for me.

I’m sure once he manages to sort out his own circumstances, he will be a fine coach and excellent mentor, because he was very certain of his purpose – he just needed to adjust his own oxygen mask first.

Next week: Steam Radio in the Digital Age

Startup Vic’s Pitch Night for Migrant and First Generation Founders

For their October pitch night event, Startup Victoria teamed up with the City of Melbourne and Victoria University to showcase migrant and first generation founders. With sponsorship and support from Stone & Chalk, Weploy, and Marketing Entourage, the panel of judges was drawn from Hatch Quarter, City of Melbourne, Victoria University and WellAware.

Pitches in the order they presented (websites embedded in the names) were:

HealTab

Describing itself as “Your Health Companion”, the founders proclaim (somewhat paradoxically) “we believe in meaningful human relationships via technology”. The idea behind this startup draws on the founder’s own personal experience of trying to find emotional, social and psychological support while undergoing a medical procedure. The team believe they have identified a marketplace solution that allows users to find comfort, support and companionship when they need help prior, during and after medical diagnosis, treatment and rehabilitation.

The founders point to the economic effect when patients are “no shows” for their appointments, and have designed a platform to help patients select health companions.
Users pay per transaction, of which Healtab take a 30% commission (based on their research of other marketplaces). It was not clear exactly how the payment, commission and disbursement of fees works, especially as companions get to set their hourly rates, which can range between $25 and $300.  Nor was it clear whether it is the patient who is paying, nor to whom. For example, I would like to have heard how this service fits in within the existing HICAPS payment system and health insurance (both Medicare and private health cover.

The founders say they are talking to health insurance providers, but given the fact that private health insurance is based on community rates, the ability to have such a wide range of user pricing within a policy may be severely limited. Moreover, since insurance policies are having to be regraded to reduce the complexity and confusion when trying to compare coverage, Healtab will have to figure out where their service will fit in terms of extras etc.

Asked by the judges as to how the platform establishes user trust and performs accurate patient/companion matching, the founders claim they are using psychometric testing, although no evidence was provided.

PT Mate

This personal training client management system includes a client app (to allow interaction with their trainer) plus a secure billing and payment system. Offering a freemium pricing model, including a 45-day free trial, the founders state that the costs are tax deductible for business users.

It’s not clear if the team have actually built an app – I have tried registering for a free trial on their website, but I cannot create an account. Overall, this pitch felt a little underdone.

One other point to note – the slide they team presented on competitor analysis was a little disingenuous, as it appeared as if none of the competitors offer any of the services PT Mate is providing. This underlines the need to present pitch information clearly, and think about screen resolution, images, diagrams, fonts and colours especially when projecting onto a large screen.

Undivide

Undivide offers an enterprise and SME solution for staff onboarding, training and compliance. Replacing existing manual and paper-based compliance systems, it claims to manage people, processes and tasks in one place.

Currently gaining traction within the transport & logistics industry, the business model is based on scale rate (per user per month) subscription plans.

The founders claim the platform is configurable, and therefore clients don’t need their own developers. It is also filling in the gaps that many ERM systems don’t provide. The client data is hosted in local data centres or on virtual servers.

It would have been interesting to know if the founders have thought about an end user application. For example an app that enabling freelances, contractors and consultants to keep their credentials up to date so that they can easily share this information from a single source prior to each hiring, contract or engagement. Equally, it would be great to know which other industry verticals Undivide might be targeting.

Passporr

According to the founders, students who want to study English abroad face high upfront costs, and an expensive and complicated procedure, with high interest rates and fees. Passporr aims to change this by offering interest free loans to study English and vocational courses abroad.

Using credit risk and fraud analysis, Passporr is able to charge a $300 flat fee per student, to process loans of between $1000 and $3000 (the average loan size). It was suggested that Passporr takes part of the commission that student agencies receive from universities and colleges for signing up students to their courses. With students expected to repay the loan in 6 fortnightly repayments, the founders claim they generate a 10%-20% return in 3 months – but it wasn’t clear what actual interest rates they are using, or the cost and source of their funding.

Passporr stated that it is currently working with three student agencies (which act as a distribution channel? or as a lead source? Again this was not very clear), and is initially focusing on servicing students who are already on-shore in Australia.

After Australia, Passporr will expand to Canada, and the UK, for on/off-shore students.

On the night, the People’s choice was Undivide (which got my personal vote), while HealTab took out the judges’ prize.

Next week: Fitting your own oxygen mask first