AI and the Human Factor

Earlier this month, I went to the Melbourne premiere of “Eno”, a documentary by Gary Hustwit, which is described as the world’s first generative feature film. Each time the film is shown, the choice and sequencing of scenes is different – no two versions are ever the same. Some content may never be screened at all.

I’ll leave readers to explore the director’s rationale for this approach (and the implications for film-making, cinema and streaming). But during a Q&A following the screening, Hustwit was at pains to explain that this is NOT a film generated by AI. He was also guarded and refrained from revealing too much about the proprietary software and hardware system he co-developed to compile and present the film.

However, the director did want to stress that he didn’t simply tell an AI bot to scour the internet, scrape any content by, about or featuring Brian Eno, and then assemble it into a compilation of clips. This documentary is presented according to a series of rules-based algorithms, and is a content-led venture curated by its creator. Yes, he had to review hours and hours of archive footage from which to draw key themes, but he also had to shoot new interview footage of Eno, that would help to frame the context and support the narrative, while avoiding a banal biopic or series of talking heads. The result is a skillful balance between linear story telling, intriguing juxtaposition, traditional interviews, critical analysis, and deep exploration of the subject. The point is, for all its powerful capabilities, AI could not have created this film. It needed to start with human elements: innate curiosity on the part of the director; intelligent and empathetic interaction between film maker and subject; and expert judgement in editing the content – as a well as an element of risk-taking in allowing the algorithm to make the final choices when it comes to each screened version.

That the subject of this documentary is Eno should not be surprising, either. He has a reputation for being a modern polymath, interested in science and technology as well as art. His use of Oblique Strategies in his creative work, his fascination with systems, his development of generative music, and his adoption of technology all point to someone who resists categorisation, and for whom work is play (and vice versa). In fact, imagination and play are the two key activities that define what it is to be human, as Eno explored in an essay for the BBC a few years ago. Again, AI does not yet have the power of imagination (and probably has no sense of play).

Sure, AI can conjure up all sorts of text, images, video, sound, music and other outputs. But in truth, it can only regurgitate what it has been trained on, even when extrapolating from data with which it has been supplied, and the human prompts it is given. This process of creation is more akin to plagiarism – taking source materials created by other people, blending and configuring them into some sort of “new” artefact, and passing the results off as the AI’s own work.

Plagiarism is neither new, nor is it exclusive to AI, of course. In fact, it’s a very natural human response to our environment: we all copy and transform images and sounds around us, as a form of tribute, hommage, mimicry, creative engagement, pastiche, parody, satire, criticism, acknowledgement or denouncement. Leaving aside issues of attribution, permitted use, fair comment, IP rights, (mis)appropriation and deep fakes, some would argue that it is inevitable (and even a duty) for artists and creatives to “steal” ideas from their sources of inspiration. Notably, Robert Shore in his book about “originality”. The music industry is especially adept at all forms of “copying” – sampling, interpolation, remixes, mash-ups, cover versions – something that AI has been capable of for many years. See for example this (limited) app from Google released a few years ago. Whether the results could be regarded as the works of J.S.Bach or the creation of Google’s algorithm trained on Bach’s music would be a question for Bach scholars, musicologists, IP lawyers and software analysts.

Finally, for the last word on AI and the human condition, I refer you to the closing scene from John Carpenter’s cult SciFi film, “Dark Star”, where an “intelligent” bomb outsmarts its human interlocutor. Enjoy!

Next week: AI hallucinations and the law

 

 

Perfect Days – and the Analogue Life

Last week I watched “Perfect Days”, Wim Wenders’ lyrical film about a gentle soul who diligently goes about his daily labour accompanied by a soundtrack of classic songs. Most of the featured music is 50-60 years old, and all of it heard via cassette tapes – no radio stations or internet streaming services were harmed in the making of this film!

Not only does our hero cling to cassettes, we never see him use the internet, e-mail or a smart phone. We don’t even know how he accesses his money – presumably he gets a weekly wage packet containing cash, so no need to visit an ATM or pay with a credit card. To cap it all, he doesn’t own a TV, and his hobbies include reading second hand paperback books, taking photos with a 35mm film camera, and cultivating plants from cuttings he finds in the course of his daily routine.

We don’t really need to know his backstory, although we get the occasional glimpse. What we are presented with is someone who is living an outwardly simple life, almost exclusively analogue, and with very little technology involved. (In fact, the public toilets he cleans for a living are far more hi-tech than anything in his personal world.) I suspect for many people, our empathy for the character’s disposition may easily become envy at how stripped down and uncluttered a life he leads. The fact that he doesn’t appear to have any family or other obligations (and doesn’t have to spend hours in pointless team meetings or on endless Zoom call) no doubt help facilitate this state of being – yet we suspect there is a lot going on in the inside.

But it is certainly a parable in favour of all things analogue.

In fact, as I write this I am listening to a recent album by Tarotplane on a cassette player. He is one of many contemporary musicians who choose to release their work in this format, and along with the recent vinyl revival, they are helping to keep analogue alive. It’s a trend we can see in events like Record Store Day (and it’s younger sibling, Cassette Store Day), books by Damon Krukowski and Robert Hassan, and symbolic vinyl moments in recent film and TV shows such as “Leave the World Behind” and “Ripley”. In the former, the absence of internet and streaming brings a turntable into play; in the latter, a clutch of 7″ records (in picture sleeves!) are among the few possessions the eponymous hero chooses to take with him. Elsewhere, Lomography continues to find new fans of film photography, and on a recent visit to Hong Kong, I was surprised at the huge display of Polaroid cameras and film at Log-On department store.

Not all this fascination with analogue is about nostalgia, fashion, or fadism (or even fetishism). In some quarters, people are becoming concerned that their favourite films, TV programmes, music and video games may disappear from hosting services and streaming platforms, or their cloud storage may get wiped. So they are keeping analogue versions and hard copies as a back-up.

Finally, and picking up a thread from “Perfect Days” itself, I’m not entirely convinced that a 1975 Patti Smith cassette is worth $100, but I do own an original copy of a very rare cassette that has sold for as much as $180… probably because it has never been reissued, is not available to stream or download, and is a great example of early, DIY electronic music made on basic synths in the early 1980s. You couldn’t imagine an mp3 ever commanding that sort of price, unless it was in the form of an NFT, of course.

Next week: False Economies – if it’s cheap, there must be a reason!

Sakamoto – Opus

Live concert films are mostly formulaic. The audience filing into the venue. The performers warming up backstage. The band close ups, the cutaways to the wings, then zooming out to the ecstatic crowd. The sweaty and exhausted atmosphere in the dressing room afterwards. Sometimes the live footage is inter-cut with interviews, location footage, and the “making of” narrative. Occasionally, there will be scenes shot on the road, revealing the inevitable tedium and monotony of live touring.

A few notable exceptions have tried to break with this format, to present something more dramatic, more mystical, even mythical – think of Pink Floyd’s “Live in Pompeii” (knowingly echoed by Melbourne’s own Mildlife), Talking Head’s “Stop Making Sense”, and David Bowie’s “Ziggy Stardust And The Spiders From Mars”.

Often, the concert film becomes a souvenir. For those who were there, it enables them to relive the experience. For those who weren’t, they may get some vicarious thrill, but they won’t get to experience the performance as it was fully intended. These films can make us feel we missed out on an historic event, but they can also remind us why we are glad not to have been there at all (the Rolling Stones at Altamont?).

Many concerts these days (and the accompanying Blu-Ray discs) are all about the spectacle, sometimes at the expense of the actual music. Choreographed to within an inch of their lives, these shows leave very little to chance or the unexpected, with their troupes of dancers, video backdrops, somersaults and acrobatics, multiple costume changes, “forced” audience participation, and the “surprise” guest appearances during the encores….

So the footage of the final live performance by the late Ryuichi Sakamoto goes against this trend. Filmed alone, on piano, in stark black and white, and with no audience, no voice-overs and no talking heads, “Opus” is not strictly speaking a concert. Due to his failing health, Sakamoto was unable either to withstand the rigours of touring or to perform a single concert. Instead, these performances were shot in stages, and edited together to form a seamless programme, with nothing but Sakamoto, a piano, and the music, plus some very subtle lighting and framing. The sound recording is brilliant, and the content covers most aspects of Sakamoto’s illustrious and prolific career. It’s a fitting tribute, and a perfect counterpoint to “Coda”, the documentary he made when he had just come through an earlier health scare.

Sometimes, less is more.

Next week: Severance….

State of the Music Industry…

Depending on your perspective, the music industry is in fine health. 2023 saw a record year for sales (physical, digital and streaming), and touring artists are generating more income from ticket sales and merchandising than the GDPs of many countries. Even vinyl records, CDs and cassettes are achieving better sales than in recent years!

On the other hand, only a small number of musicians are making huge bucks from touring; while smaller venues are closing down, meaning fewer opportunities for artists to perform.

And despite the growth in streaming, relatively few musicians are minting it from these subscription-based services, that typically pay very little in royalties to the vast majority of artists. (In fact, some content can be zero-rated unless it achieves a minimum number of plays.)

Aside from the impact of streaming services, there are two other related challenges that exercise the music industry: the growing use of Artificial Intelligence, and the need for musicians to be recognised and compensated more fairly for their work and their Intellectual Property.

With AI, a key issue is whether the software developers are being sufficiently transparent about the content sources used to train their models, and whether the authors and rights owners are being fairly recompensed in return for the use of their IP. Then there are questions of artistic “creativity”, authorial ownership, authenticity, fakes and passing-off when we are presented with AI-generated music. Generative music software has been around for some time, and anyone with a smart phone or laptop can access millions of tools and samples to compose, assemble and record their own music – and many people do just that, given the thousands of new songs that are being uploaded every day. Now, with the likes of Suno, it’s possible to “create” a 2-minute song (complete with lyrics) from just a short text prompt. Rolling Stone magazine recently did just that, and the result was both astonishing and dispiriting.

I played around with Suno myself (using the free version), and the brief prompt I submitted returned these two tracks, called “Midnight Shadows”:

Version 1

Version 2

The output is OK, not terrible, but displays very little in the way of compositional depth, melodic development, or harmonic structure. Both tracks sound as if a set of ready-made loops and samples had simply been cobbled together in the same key and tempo, and left to run for 2 minutes. Suno also generated two quite different compositions with lyrics, voiced by a male and a female singer/bot respectively. The lyrics were nonsensical attempts to verbally riff on the text prompt. The vocals sounded both disembodied (synthetic, auto-tuned and one-dimensional), and also exactly the sort of vocal stylings favoured by so many contemporary pop singers, and featured on karaoke talent shows like The Voice and Idol. As for Suno’s attempt to remix the tracks at my further prompting, the less said the better.

While content attribution can be addressed through IP rights and commercial licensing, the issue of “likeness” is harder to enforce. Artists can usually protect their image (and merchandising) against passing off, but can they protect the tone and timbre of their voice? A new law in Tennessee attempts to do just that, by protecting a singer’s a vocal likeness from unauthorised use. (I’m curious to know if this protection is going to be extended to Jimmy Page’s guitar sound and playing style, or an electronic musician’s computer processing and programming techniques?)

I follow a number of industry commentators who, very broadly speaking, represent the positive (Rob Abelow), negative (Damon Krukowski) and neutral (Shawn Reynaldo) stances on streaming, AI and musicians’ livelihood. For every positive opportunity that new technology presents, there is an equal (and sometimes greater) threat or challenge that musicians face. I was particularly struck by Shawn Reynaldo’s recent article on Rolling Stone’s Suno piece, entitled “A Music Industry That Doesn’t Sell Music”. The dystopian vision he presents is millions of consumers spending $10 a month to access music AI tools, so they can “create” and upload their content to streaming services, in the hope of covering their subscription fees….. Sounds ghastly, if you ask me.

Add to the mix the demise of music publications (for which AI and streaming are also to blame…), and it’s easy to see how the landscape for discovering, exploring and engaging with music has become highly concentrated via streaming platforms and their recommender engines (plus marketing budgets spent on behalf of major artists). In the 1970s and 1980s, I would hear about new music from the radio (John Peel), TV (OGWT, The Tube, Revolver, So It Goes, Something Else), the print weeklies (NME, Sounds, Melody Maker), as well as word of mouth from friends, and by going to see live music and turning up early enough to watch the support acts. Now, most of my music information comes from the few remaining print magazines such as Mojo and Uncut (which largely focus on legacy acts), The Wire (but probably too esoteric for its own good), and Electronic Sound (mainly because that’s the genre that most interests me); plus Bandcamp, BBC Radio 6’s “Freak Zone”, Twitter, and newsletters from artists, labels and retailers. The overall consequence of streaming and up/downloading is that there is too much music to listen to (but how much of it is worth the effort?), and multiple invitations to “follow”, “like”, “subscribe” and “sign up” for direct content (but again, how much of it is worth the effort?). For better or worse, the music media at least provided an editorial filter to help address quality vs quantity (even if much of it ended up being quite tribal).

In the past, the music industry operated as a network of vertically integrated businesses: they sourced the musical talent, they managed the recording, manufacturing and distribution of the content (including the hardware on which to play it), and they ran publishing and licensing divisions. When done well, this meant careful curation, the exercise of quality control, and a willingness to invest in nurturing new artists for several albums and for the duration of their career. But at times, record companies have self-sabotaged, by engaging in format wars (e.g., over CD, DCC and MiniDisc standards), by denying the existence of on-line and streaming platforms (until Apple and Spotify came along), and by becoming so bloated that by the mid-1980s, the major labels had to merge and consolidate to survive – largely because they almost abandoned the sustainable development of new talent. They also ignored their lucrative back catalogues, until specialist and independent labels and curators showed them how to do it properly. Now, they risk overloading the reissue market, because they lack proper curation and quality control.

The music industry really only does three things:

1) A&R (sourcing and developing new talent)

2) Marketing (promotion, media and public relations)

3) Distribution & Licensing (commercialisation).

Now, #1 and #2 have largely been outsourced to social media platforms (and inevitably, to AI and recommender algorithms), and #3 is going to be outsourced to web3 (micro-payments for streaming subscriptions, distribution of NFTs, and licensing via smart contracts). Whether we like it or not, and taking their lead from Apple and Spotify, the music businesses of the future will increasingly resemble tech companies. The problem is, tech rarely understands content from the perspective of aesthetics – so expect to hear increasingly bland AI-generated music from avatars and bots that only exist in the metaverse.

Meanwhile, I go to as many live gigs as I can justify, and brace my wallet for the next edition of Record Store Day later this month…

Next week: Reclaim The Night