How to survive as #Digital Adaptors

Marc Prensky coined the phrase “Digital Natives” back in 2001. At the time, it seemed like a reasonable way to explain the gap between those who have grown up “speaking” digital, and those who have had to learn to it as a second language, and in the specific context of Prensky’s thesis, those who have to teach digital. But is the label still meaningful or helpful? Has it been reduced to a marketing tag?

Source: Charlotta Wasteson (Creative Common - some rights reserved)

Source: Charlotta Wasteson (Creative Commons – some rights reserved)

Bridging the Digital Divide

Since its inception, the term “Digital Native” has since been used to describe a key characteristic of Gen Z (otherwise known as “Generation I” or even “I-Gen”), those born since the early 1990s and who have only ever known smart phones, tablets, social media, digital music, video streaming, online search, instant chat and photo sharing.

But a generation later, I think the tag is increasingly redundant – it’s less about learning the “language of digital”, and more about engaging with the digital evolution: those who are the best “Digital Adaptors” will find it easiest to cope and survive in a constantly disruptive and disrupted world.

The key to being Digitally Adaptive is learning how to make the best use of the available technology, apps and social trends so that they work for you, and not against you. For anyone who says they have missed the digital boat, I would simply refer them to people like my parents’ generation (active retirees in their 80’s) who have had to learn to use tools such as Skype and Facebook long after their retirement.

Digital Can Be Learned

I recently asked a client of mine, a Gen Y entrepreneur, what the term “Digital Native” meant to him: “Someone born in the 1990s, who has used digital technology from early childhood.”

He did not think the description applied to him, even though there had been computers at home when he was growing up, because he had not used computers in school from day one, and because he had not really learned how to code. (In fact, given the choice, he would have probably learned computer programming instead of a mandatory foreign language.)

This is someone who prefers to use Facebook Messaging instead of e-mail or even SMS, and who is never without a smart phone and/or laptop, and works in an industry where digital technology has caused considerable disruption to the old business models, while introducing many new opportunities. So, even though he is not a “Digital Native”, he has learned to adapt and can navigate his way through the landscape.

Another acquaintance (Gen X entrepreneur) was far more bullish on digital evolution: “The only human skills required in the future that cannot be digitized or computerised are creativity and critical thinking. We won’t need to communicate via written words and numbers because machine learning will adapt to our requirements, anticipate our needs and do the calculations for us.”

His business is now part of the shared economy (one of the many “dialects” that digital natives speak) so he, too has learned to adapt.

However, the more significant developments are among baby-boomers. These are experienced entrepreneurs, business people and professionals who have embraced digital as part of their continuing personal development, and then applied the learning to create new products, services and business models that harness the power of digital. OK, so they may not be fluent in Emoji, and might not know what the coolest trending #hashtags are, but they have seen the possibilities presented by digital, and are embedding them in the way they innovate, create and manage new opportunities.

The Natives Are Restless

There have been many recent studies about the impact of “digital” on our lives – whether it is the paradox of multitasking, our shortening attention spans, the need to be constantly plugged in (and the fear of missing out…) and the gulf between our virtual and real lives.

I think the common theme is that digital has not necessarily made us smarter or cleverer – even though we have access to infinite information and a smart phone can do in seconds what might have taken several hours on a mainframe computer. Instead, digital natives (and those who have become “naturalised”, to stretch Presnky’s metaphor) are increasingly impatient, don’t appreciate that some things still take time, and are yet to realise that instant gratification not only makes us lazy but dulls our appreciation for new experiences.

Moreover, without an understanding or curiosity for how things really work (the UI/UX is all you need to know…), digital has not really empowered us to think for ourselves, nor explore the depths of what the technology might be able to do for us. Instead, we are reduced to the shallows of “Likes”, “Follows”, “Shares” and “Retweets” in the hope/expectation that someone will reciprocate. For example, I recently heard of a new business that writes on-line dating profiles for their clients. While outsourcing such tasks may be efficient for time-poor digital citizens, it suggests we are only prepared to engage in the process at a superficial level, and in doing so we risk making ourselves more digitally dependant.

This digital monomania afflicts young and old alike – witness senior citizens getting hooked on social media – and can become self-limiting, because our interactions with a touch screen and our on-line/virtual relationships are seen as ends in themselves.

Digital Survival Kit

In my own case, I would not be classified as a digital native – we certainly didn’t have computers at my school (the most high-tech we got was a language lab with reel-to-reel tape decks, cathode ray oscilloscopes in the science class, and photo screen printing in the art room). And the only coding I learned was BASIC, with the aid of a Sinclair ZX81 home computer.

Home computing circa 1980

Home computing circa 1980

But at every stage of my career, I have had to keep up with (and in some cases, be an early adopter of) digital technologies, mostly through being self-taught and by learning from experience, as well as maintaining a natural curiosity whenever something new comes along. I would not describe myself as a technologist, but more like a tourist, who tries to learn a few words and phrases before they travel abroad.

In order to survive the digital deluge, here are a few things I do to keep abreast of current developments:

  1. Beta test new apps – developers are usually looking for beta testers, and it’s a great way to get access to stuff before anyone else, and often for free. I also attend product launches and workshops where developers and product managers can showcase what they are working on.
  2. Blogging etc. – apart from this weekly blog, and in addition to my social media accounts and social networking tools, I also maintain a Bandcamp account and SoundCloud page, where I upload my own compositions (many of which are created with iOS apps)
  3. Meet-ups – I attend numerous meet-ups for startups, technology, entrepreneurship and innovation, to network, to learn about new ideas and to watch pitches in action (e.g., events organised and promoted by Startup Victoria)
  4. On-line “How To” courses – YouTube and user forums are useful sources of instructional guides on how to use new apps, software and hardware (especially music, video and graphic design tools). For more in-depth content, I sometimes dip into on-line libraries from General Assembly and SitePoint
  5. Hackathons – In recent months I participated in a FinTech weekend hackathon, and took part in a MedTech startup competition. They took me out of my comfort zone, exposed me to new ideas, introduced me to some brilliant people and provided insights on alternative perspectives which I might not otherwise have considered
  6. Newsletters – There’s loads of stuff out there, but a few industry newsletters worth scanning on a regular basis are Beta.List, Gizmag and Mantra – but no doubt you will find similar publications that serve your needs. And using aggregation tools and curation apps can help you to manage the information flow
  7. Personal development – underpinning this digital immersion (and this may sound counter-intuitive!) I participate in alternative real-world education and training communities such as the Slow School of Business. This helps to keep me grounded (theory is great, but what practical things can we do?) and also provides some context for how the digital “learning” can be applied to collaboration, co-creation and community projects.

Don’t be a Digital Dropout

I’m not saying that all things digital are wonderful – and certainly, there is much that is unhealthy in the way digital impinges on our ability to think for ourselves – but it doesn’t pay to ignore it completely. By all means, ration your use of digital tools and devices, schedule time when you go totally off-line, and learn to switch from doing task-oriented activities to purely creative or abstract “play” alongside your digital engagement. Above all, find a way to embrace digital that works for you, establish a “digital persona” that you are comfortable with, get advice from people you trust, and perhaps like a tourist, learn to blend in….

Next week: Victorian Government’s plan for Innovation & Entrepreneurship 

Will streaming kill the music industry?

The resurgence in vinyl sales is certainly not enough to save the music business. But will streaming finally cook the goose that once laid Gold Discs?

statistic_id273308_music-album-sales-in-the-us-2007-2014

US album sales (in all formats) are in decline. (Source:  Statista)

What can we learn from the music industry based on the apparent rebound of vinyl sales in recent years? Is streaming doing enough to halt the decline in total music revenue? Will CD’s soon disappear altogether? What future for LPs in a world of “Album Equivalent Sales”, “Track Equivalent Albums” and “Streaming Equivalent Albums”?

Are there parallels here with other content, publishing or entertainment sectors?

Back to Black

Last month the 8th annual Record Store Day was launched with a fanfare of upbeat data for vinyl sales. It was a good news story in an otherwise depressing saga of declining album sales, stagnating revenues, and mixed messages about the impact of digital downloads and streaming services on the music industry.

Coming off a very low base (like, near-extinction levels), the extraordinary sales growth of vinyl (especially in Australia) can be attributed to a combination of factors, although it is difficult to see how any single trend is responsible for this growth:

  • The growing popularity of Record Store Day itself (although it’s not without its problems – see below)
  • Baby boomers buying their record collections all over again
  • Hipster interest in analogue technology
  • Record labels mining their back catalogues
  • Niche market interest among audiophiles, collectors and the cool kids
  • New approaches to packaging vinyl with downloads and other bonus content
  • DJ culture
  • Secondary markets via E-bay and Discogs
  • Retailing switching from megastores to specialist shops

Infographic: Vinyl Comes Back From Near-Extinction (Source: Statista)

Where Is The Money Coming From?

Latest industry data suggests that digital sales (downloads and streaming) are now on a par with physical sales (CD, vinyl and the rest). Overall revenue has stabilised, having fallen from a peak in 1999. And streaming services are enjoying huge growth.

But the true picture is harder to establish:

First, while the IFPI provides global aggregated data, each local industry body (RIAA, BPI, ARIA etc.) likes to tell a different story from its national perspective. So it’s difficult to compare like with like. (For example, while Taylor Swift is supposed to be a worldwide phenomenon, she does not figure at all in the BPI data for 2014…..) One brave soul has tried to compile data for the past 20 years.

Second, because of the changes in distribution and consumption, music sales have to be counted in different ways:

  • Wholesale revenue vs retail sales
  • Physical sales vs digital sales
  • Per unit download sales vs streaming equivalents
  • Product revenues (e.g., album sales) vs licensing revenues (e.g., soundtracks)
  • Subscription fees (e.g., Spotify) vs per download revenue (e.g., iTunes)
  • Advertising income from video streaming vs royalties from broadcasting and soundtracks

Third, when more and more music is accessed via video platforms like YouTube, Vimeo, and Vevo, streaming platforms like Spotify, Pandora and Omny, or apps such as Bandcamp, Soundcloud, Mixcloud and Shazam, “sales” data starts to become less and less relevant. (And some people are still hanging on to the ailing MySpace platform….).

The bottom line is that despite the growth in streaming services, digital sales (in whatever format or media) are not yet enough to compensate for the continued decline in album sales in particular, and music overall:

The peak era of CD sales is over. (Source: Talking New Media)

Record Store Day Woes

The success of Record Store Day has divided opinion as to whether it is actually a “good thing” for the industry. It started as a campaign by independent record labels, distributors and retailers to revive the habit of buying records in-store. Labels produce limited edition and often highly collectible items for the occasion, and there are rules as to how, when and where these releases can be made available to the public.

At first, it really was driven by the independent labels, many of whom brought out interesting product that otherwise wasn’t available, such as label samplers, unreleased material and one-off artist collaborations.

Now, the major labels have jumped on board, meaning the market is flooded with unnecessary re-releases (do we really need Bruce Springsteen‘s ’70s and ’80s albums reissued on vinyl?) drawn from their extensive back catalogues (no need to pay for recording costs or new artwork!).

This means that smaller labels who release new vinyl records on a regular basis (not just once a year) get bumped from the production line, as the major labels exert their purchasing power over the pressing plants.

In addition, some Record Store Day releases are so badly distributed that stores are unlikely to take delivery of the items in time for the event. Or bad decisions lead to over-supply of certain items, which end up in the bargain bins (major labels again especially guilty of this offence).

Some store owners appear reluctant to participate because they feel embarrassed about the prices they may have to charge for many of the limited releases, which get bought by speculative customers, rather than collectors, fans and enthusiasts – a fact borne out by the immediate listings and inflated prices on E-Bay and Discogs….

As one store owner I talked to commented: “Every day should be record store day…”

What Else Does The Data Reveal?

For all the new young pop stars that the industry keeps churning out, there’s nothing like longevity and back catalogue to prop up the sales numbers. For example, Barbara Streisand was in the Top 10 for US album sales (and with new material!), and the likes of Pink Floyd, Led Zeppelin, Miles Davis, Bob Marley and Oasis feature in the top-selling vinyl records. Will Record Store Day 2025 herald the vinyl release of Justin Bieber’s pre-pubescent “demos”?

The decline of album sales has been particularly steep in the genres of Hip-Hop and R&B, while rock and pop continue to dominate the market. Some industry commentators have suggested that music sales are merely “in transition” as consumers switch from buying CD’s and downloading music to subscribing to streaming services. Meanwhile, in the US, country music’s #4 position by overall consumption reflects substantial album sales, as streaming is still a small component for the genre.

And those vinyl sales numbers? They’re simply a blip on the chart and largely driven by avid fans willing to shell out for deluxe editions….

The future is streaming?

Apple and others certainly believe (or hope) that streaming will save the music industry. Having demolished the market for CDs, iTunes is in a battle for its own survival among competing streaming services, where Apple itself is about to lead the charge having acquired the Beats platform.

But others are not so sure, predicting that streaming is already in decline, along with download sales:

First, the streaming platforms are yet to make a profit. Part of this is due to the cost of content that has to be licensed from the record labels and artists. Part is also due to the cost of acquiring customers, even if this can be done via social media, because the decline in music buying has been so abrupt, so the industry may be permanently damaged that streaming cannot bring back paying customers.

Second, even though streaming may overtake downloads by next year, there’s still nothing certain that teen pop fans (the target audience) will pay $7.99 – $9.99 per month to listen to music via so-called “freemium” services. Evidence suggests that consumers are happy with the free services, even if they have to put up with ads.

Third, while I agree that the freemium model is a fixture in the digital economy, the problem with Spotify et al is that they are not growing the market for music, but simply cannibalising it by displacing existing platforms (commercial radio, digital downloads, physical sales), while being tied to third-party distribution channels (the internet) and devices (smart phones, tablets and computers).

Anyway, subscription-based music streaming is nothing new, and was first launched over 100 years ago (and thanks to Mark Brend’s “The Sound of Tomorrow”, I learned that Mark Twain was the first subscriber).

If the “old” record companies are charging streaming services too much to license their content, then the streaming services should just find other sources – there’s plenty out there – but then, just like the major record labels, they are not really interested in music, only in shifting product and promoting “artists” (even if they are still figuring out how to make digital pay). The record labels don’t help themselves with their reliance on back catalogue, and their archaic territorial licensing practices either – forcing customers to circumvent geo-blocking barriers (legally or otherwise…).

Unfortunately, file sharing, illegal downloads and “free” streaming have meant customers don’t feel compelled to pay for digital music content. Personally, I prefer to curate my own listening, and not let someone else dictate what I hear, even if the service “knows” my preferences…

And the moral of the story is…?

More distribution platforms, more formats and more content may not be enough to save ailing industries, whether it’s music or television, newspapers or movies. These businesses will have to learn to live with lower margins and/or smaller market shares. The quality of a home-made movie uploaded onto YouTube may not be anywhere near that of a Hollywood blockbuster, but if cat videos are what grab punters’ attention (and by default, pull in the advertisers), the studios may have to find alternative strategies. And if music fans prefer to use free streaming services, the industry has to do a better job of producing content that consumers may be willing to pay for.

Ironically, in publishing, one sector that has been written off ever since the arrival of CD-ROM’s and the internet, teen consumers are still happily buying and reading print editions, alongside e-books. More so than other content industries, publishing has rapidly adapted to the new user-defined model: aspiring authors find it easier to self-publish (e.g., via Tablo and dedicated crowdfunding platforms such as Pubslush and Unbound); they can easily connect with an audience (especially in the realm of fan fiction); and a platform like Wattpad allows writers to test material before they commit to formal publication, and lets readers vote for what they’d like to read more of.

Next week: Making connections between founders and investors

 

 

 

Taxing the Intangibles – coming soon to a screen near you!

No sooner had Netflix launched in Australia than Treasurer Joe Hockey announced the imposition of GST on “intangibles” purchased from overseas vendors. The Treasurer has also indicated that the GST-free threshold for on-line imports will be lowered from the current $1,000. Dubbed the “Netflix tax”, Australian consumers should now expect to pay more for their digital content such as video, music, software and e-books, even though on most evidence, we are already charged more for comparable products than in other markets.

Geo-blocking is already an obstacle for Australian consumers…

Backdrop

We all know why the Treasurer has proposed this scheme: the Government has to make up for declining tax receipts, and appease the States who are squabbling over the allocation of GST revenue between them. Plus the current Senate inquiry into corporate tax avoidance by companies like Apple, Google and Microsoft (who divert locally sourced income to offshore entities to reduce their income tax liability in Australia) is driving the public and political agenda on global tax minimization schemes (which are nothing new, of course).*

But it’s not as simple as slapping an extra 10% on the price of a movie download, even though GST is a relatively easy and cost-effective way of generating tax revenue. For one thing, there is little consistency in how vendors currently sell their digital products in Australia. Secondly, geo-blocking is already an obstacle for Australian consumers, leading to the sort of content piracy infringement that will now make local ISP’s and their subscribers more vulnerable to legal action, following the recent “Dallas Buyers Club” court ruling. Thirdly, local retailers who have long campaigned to have the GST-free threshold removed or lowered fail to acknowledge why customers prefer to shop from overseas vendors.

Goods & Services Tax

GST (similar to VAT in Europe) is a simple consumption tax. It applies to the sale or supply of most items (except things like fresh food and health services) at a flat rate of 10%.

Even better, the Government and the tax authorities rely on businesses to collect, report and remit GST receipts, making it relatively cheap to administer (when compared to other taxes) via the Business Activity Statement process managed by the Australian Taxation Office.

The GST is a key topic of the current review of the tax system – likely to result in a higher rate (or different rates), and/or broader application to items not currently included.

Vendor Inconsistency

In principle, I don’t have a problem in paying GST on digital items I buy from overseas vendors – but there is so much inconsistency that there is a risk of consumers having to pay two lots of sales tax.

For example, every iTunes receipt issued by Apple Pty Ltd (an Australian entity) states that the sale amount already includes GST – in which case, Apple should be remitting that component to the ATO, and no need for a price increase.

However, Adobe chooses to invoice me from Ireland, and as such no GST (or VAT) is applied, but I am charged forex fees, even though the invoice amount is expressed in Australian dollars, because my bank treats this as a foreign transaction.

Meanwhile, although some UK vendors I buy from direct do not apply GST/VAT on my orders (Amazon UK included), others do – meaning I risk having to pay both the GST and VAT. As a further sign of vendor inconsistency, Amazon’s US store does not appear to deduct US sales tax for foreign customers; neither the UK or US Amazon stores sell music downloads to Australian customers; and Amazon’s Australian store only sells e-books and apps.

Geo-blocking

The decision in the “Dallas Buyers Club” IP infringement case brought by Voltage Films, has again drawn attention to Australia’s poor reputation for copyright piracy as evidenced by the number and frequency of illegal downloads.

Some journalists have commented that distributors often delay the local release of imported content (for various reasons) although this was not seen as a justification for piracy (and quite rightly so).

While foreign films are frequently released later in Australia, it’s interesting that TV (even free to air channels) has woken up to this, and now broadcasters rush to fast-track imported shows to keep audiences happy.

It’s also interesting to note that the Productivity Commission, as part of its competition policy review of IP laws, has suggested that if local rights holders and distributors choose not to exercise their commercial rights, under a “use it or lose it” model, third-party distributors would be able to step in. This also has the potential to undermine the archaic industry practice of geo-blocking, whereby sales of music, film and TV content (physical and digital) are restricted by territory.

Local retailers and distributors need to lift their game

Does the absence of GST really encourage consumers to buy from offshore retailers? I would beg to differ.

Local rights holders often do not bother to make content and products available in Australia. And local retailers won’t usually stock products if they are not readily available from wholesalers or distributors.

I recently had to contact an overseas artist, the UK record label and its Australian distributor several times to make their music available online in Australia. The local distributor had not bothered to release the content, even though they had the rights, but geo-blocking prevented me from accessing it legally from overseas suppliers.

It’s the combination of inadequate local distribution, non-availability, higher prices and lacklustre service that encourages Australian consumers to buy from overseas, even if that means circumventing geo-blocking. In many cases, I doubt the addition of GST will be a serious deterrent to online overseas shopping.

In my own case, I once found that the local branches of a global retail brand chose not to stock the item I wanted, and their US parent geo-blocked me from ordering on-line. So I resorted to buying in the “grey” or parallel imports market, from an offshore vendor willing to ship direct to Australia. It was still cheaper, even after shipping costs, and even if GST had been added (I probably paid US sales tax on the transaction anyway), than if I had bought from a local retailer (assuming they bothered to stock the item).

Hopefully, this debate on GST and the Productivity Commission’s review of competition policy will finally give local retailers an incentive to do a better job of serving their customers.

* The debate on corporate tax minimization might want to look at where “value” is created, and where the revenue is booked, that gives rise to a tax on the resulting profits. For me, the retail value of intangibles such as digital products is created when someone pays to download them, at the point of sale – i.e., in the consumer’s geographic location.  Although the vendor may argue that the IP is owned by an offshore entity to whom they must pay royalties, the individual download itself does not have any standalone value, until it is accessed by the consumer. Even a high rate of royalty repatriation could not be more than the retail price, so logic might suggest that local profits should be taxed accordingly.

Next week: What can we learn from the music industry?

How to Survive a #Startup Weekend

A rite of passage for any startup founder or budding entrepreneur is a weekend hackathon, and a Startup Weekend is probably the best way to throw yourself in at the deep end. As part of Startup Week, the York Butter Factory hosted Melbourne’s first fintech event. Here’s how I managed to survive the ordeal….

IMG_0210

Your correspondent in full flow at the Final Pitch…

Rather than provide an hour-by-hour account of my experience (the schedule is on the website and you can read the Twitter feed), here’s my thoughts on what it takes to participate and get the most out of the experience:

Courage

Take a leap of faith, step up and pitch an idea at the open mike session on the first night. Not only does this force you to craft your message, it also helps overcome any nervousness or awkwardness in joining a room full of total strangers with whom you will be working for the next 54 hours. My idea didn’t get enough votes, but it did spark several interesting conversations with other participants, such that I will probably take it further.

Stamina

Pace yourself. Yes, you could spend every available hour on finishing that customer validation, or refining the pitch, or making sure your demo site is up and running – all of which are important – but you also need to make time for rest, sleep, eating (all catering is laid on) and exercise. Again, 54 hours is a long time to spend on a single activity.

Open Mindedness

I had some idea from the program notes what to expect, but I still didn’t really know what it would it be like. So it was great to just go with the flow, to see what would happen. The format, structure and schedule (as well as the rules and requirements for the Final Pitch competition), pretty much define what goes on. But your attitude and willingness to be open to new ideas determine how much you get out of the experience.

I should also mention the value in having direct access to so many experienced mentors throughout the weekend – although I know from the experience, it’s hard not to get too defensive when mentors find fault with your project, and difficult to remain true to the idea when some of the feedback is contradictory.

Teamwork

Building teams to collaborate on a startup idea forms the basis of the hackathon model. As my own idea did not get enough votes at the open pitch, I looked to join a team that was a good fit in terms of the idea, the mix of skills to complement my own, and the ability to execute. As a “non technical” participant, I was extremely fortunate to be part of team that had a great balance of back-end and front developers, design skills and mobile deployment. Plus, given the theme was fintech, it was fantastic working with people from a banking IT background. (It also helped that several team members were veterans of Startup Weekend.)

Defining Roles

Although we didn’t spend a great deal of time creating or defining roles within the team, each of us played to our strengths, by self-determining what we would work on, and what our contribution would be. The only tricky decision was choosing who would present the Final Pitch to the panel of judges – but a process of elimination, preference and negotiation resulted in yours truly taking on the role.

Tools

In addition to the various software, hosting and domain name resources provided to each team, I was impressed by how many other tools the team plugged into – such as Trello, GoogleForms, Hangouts, ThemeForest, CanvasModel Design and Launchrock – most of which were free. We also spent some time reviewing competing and complementary products as part our MVP validation.

Less Is More

We could have spent a lot of time on customer validation – but we chose instead to talk to 3 or 4 key target customers for the MVP (qualitative), and run an on-line survey (quantitative) which generated around 100 responses overnight (not bad considering it was a weekend…). We also had more content than we actually used: the lean canvas business model was used sparingly, as was a competitor heat map; but it also meant that when we came to developing our pitch presentation, we had the luxury of being able to take stuff out and only focus on the important and most relevant points. Thanks, also, to a presentation template that one of the team had just used at a recent management course!

Practise

Having been chosen to make the Final Pitch on behalf of the team, and despite quite a lot of experience in making business presentations and in public speaking, I was extremely grateful for the coaching, feedback and rehearsals the team put me through. Getting to know the material, understanding the anchor points and how to navigate from topic to topic, helped me to give a presentation that flowed logically and hopefully demonstrated that the team had met the competition brief.

The Result?

Unfortunately our team did not win, nor did it place in the top 3. The judges pinged our presentation for being “too confident”, and for not demoing our prototype (we did briefly put up our beta website) – but given the working prototype mostly comprised some backend coding, it wouldn’t have been that interesting from a visual perspective.

Notwithstanding our disappointment on the night, the team is planning to get together to see how far we can take the idea, and separately I’ve been asked to join a new team at an upcoming hackathon.

(If anyone is interested, we designed a P2P payments tool called PayMee)

Next week: 3 Ways to Fund Your #Startup