Category Archives: Consulting

Golden Years

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This week I turned 60, which in the Chinese Zodiac means this is my Golden Year (I’m a Metal Rat, to be precise). Despite the global pandemic, and the challenges of having spent the best part of the last 7 months in Melbourne lock-down, I would say that this year I have been more fortunate than many others. For which I am grateful.

Golden Years – Image sourced from Discogs

But with more time for reflection on what this milestone might signify, I have been thinking about the circumstances in which I find myself – whether it’s true that “60 is the new 40”, or is it all downhill from here?

My own father left full-time employment before he was 60. And although he had planned to do some part-time consulting work in his semi-retirement, he ended up volunteering for numerous not-for-profit organisations, for the next 25 years. This included lengthy stints serving on various boards and committees, at times almost a full-time job in itself. I’m sure he found this work to be fulfilling and rewarding, alongside his U3A classes and other social activities, but I’m not certain it’s how he intended to spend his retirement. It seems like he fell into this type of role, and since he was good at it, people kept asking him to do more, and he couldn’t always say no.

On the other hand, my paternal grandfather, who ran a small building company, died before he was 50, so I never knew him. While my maternal grandfather had an erratic employment history (not helped by the 1930s depression and war-time disruption), and was still working in manual jobs until he passed away in his late 60s.

I left my last corporate job when I was 50. At first, I thought I would look for a new full-time role, but the combination of the fall-out from the GFC and an implicit age barrier made that less likely the longer I looked. Some of the job interviews I attended revealed a significant prejudice towards older candidates: either their experience represented a threat to incumbents; or their past seniority meant they were unlikely to be hands-on, and/or less adaptable to new technology and new working practices.

Realising I was heading into self-employment (comprising part-time, contract, temporary, casual, freelance and consulting roles) I decided to reorganise my affairs, in order to sustain this new lifestyle. A key reason for seeking another full-time corporate gig would have been to service my mortgage, which didn’t really make sense. I was fortunate that I was able to restructure my finances, and effectively live debt-free. This gave me the flexibility to do some retraining, and to venture into the start-up world, which is where I was able to apply my skills and experience more creatively than in a corporate environment. This is how I came to encounter new technology and new opportunities in the form of FinTech, Blockchain and Cryptocurrency. And the rest is history (thus far…)

I appreciate that not everyone has the same opportunities; and working in disruptive industries or joining a start-up is not for everyone, either. But I also know that if I hadn’t made similar or significant career changes (and personal choices) over the past 35 years, I wouldn’t be in a position to be enjoying a golden period of my life right now.

Next week: Startmate Virtual Demo Day

Tribute

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It’s two months since my father passed away, and nearly a year to the day since he went into hospital for scheduled heart surgery. Sadly, although the operation itself appears to have been a success, the ordeal seemed to trigger a whole series of complications and underlying conditions: within 6 months he was admitted to a dementia ward, and by late last year, he was in a nursing home undergoing palliative care. Less than three months later, he passed away, the shadow of his former self.

I was able to spend several weeks back in the UK over Christmas and New Year, visiting him up to three times a day. Most of the time, he was living in his own little world, and I would simply sit with him and listen to some of his favourite music, mainly baroque and opera. But in his lucid moments there were flashbacks to the distant past, and some recollections of more recent memories. On one occasion, even though he had lost most of his capacity for speech, he did manage a sage piece of advice: “Don’t play with fire”.

More recently, I was in the UK again to scatter his ashes and help sort out his study and his workshop. Memories of impromptu DIY lessons came flooding back. There were also several quirks and surprises in his personal archive: photos of him at management conferences in the 1970s and 1980s, a scrapbook of his time in Germany in the late 1950s during National Service (including some chilling images of Belsen), and a spreadsheet showing his annual income and income tax right up to his retirement.

Although he was fortunate in being able to take early retirement in his late 50s, he spent the next 25 years volunteering, building a portfolio of interests and serving on multiple committees for the arts, small business, veteran affairs, U3A and other community projects. My mother likes to joke that he’d rather chair a committee than mow the lawn. He also continued to learn, and I found recent certificates of proficiency for speaking German, and for formatting Word documents (very handy for writing up agendas and minutes).

He was the product of a classic liberal education, not a polymath, but possessing a solid knowledge about lots of different things: the arts, politics, language and history as well as science and technology. All the things you need to solve The Times crossword.

There are probably three key things that my father taught me:

  • Think for yourself
  • Don’t follow the herd
  • And of course, being an engineer, don’t take something apart unless you know how to put it back together again.

The latter is particularly useful when working with clients on their business reviews!

Next week: Music Streaming Comes of Age

Putting a Price on Value

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In the course of my consulting work, I often work with clients (who are themselves consultants and service providers) to review their pricing models. The goal is to help my clients clarify what they are charging for, to ensure that both they and their own customers are comfortable with the price. What often emerges is that on its own, “time-based” pricing is becoming harder to justify, unless there is a clear understanding of the resulting value created and transferred.

adding-valueAmong some of the major consulting and professional service firms, there is a growing awareness that pricing based on billable hours alone is no longer sustainable. This in turn is forcing firms to review how they put a price on their work. They recognise the need to shift from billing clients for “time and materials”, to generating license fees and royalties for the use of proprietary IP, and to offering “XaaS” models that comprise a blend of “always on” retainer and actual service delivery, neither of which is wholly based on time or effort spent.

At the same time, many input costs are actually decreasing:

  • Reduced staff overheads via offshoring and outsourcing
  • Cheaper technology (although we consume more of it)
  • More open source tools and freeware available
  • Ubiquity of BYOD
  • Greater use of remote working, telecommuting and hot desks

What this means for the clients I work with is that they need to have a better grasp of the amount of effort applied and the level of expertise they deliver to their customers. If there are significant parts of the project costs that have to be measured by actual time spent, then it is important to make sure that the customer understands the effort required.

How else can consultants and professional service firms demonstrate value, other than by billable hours alone?

To begin with, clarify exactly what the customer thinks they are paying for. There can be nothing worse than consultants spending most of their time and effort on tasks or activities where the customer does not see a material benefit, or which the customer does not value.

Clearly, if there are measurable and quantifiable outcomes for the customer, then that is a good basis for demonstrating value. For example, direct cost savings to the customer, or reduced opportunity costs in terms of time to market or other factors. However, it may be harder to demonstrate the direct benefit of some qualitative outcomes, at least in the short term.

Some pricing models include a consultant “success fee” coupled to a share of revenue, profit or costs savings (which can be high-risk for consultants if they have no control over the implementation and execution). Other consultants are working with their clients to co-create products and services, which can generate standalone revenue streams from the shared IP. Others are adopting more collaborative approaches to consulting which build long-term value through the quality and nature of the relationships which are more like partnerships than transactions. This can remove the customer’s anxiety that the “meter is always running”, although such arrangements still require expectations to be managed through agreed boundaries and clear rules of engagement.

One model I use with clients is to figure out the nature (as well as the amount) of the value they are being asked to deliver, based on why the customer is buying, as much as what they are paying for. Some of the factors to consider include:

  • Risk mitigation – is the customer in effect buying an insurance policy, transferring their own risk, or reducing their exposure to risk?
  • Must have – is the customer having to meet a regulatory or compliance obligation?
  • Best practice – does the customer aspire to be among the best in their industry?
  • Competitive advantage – is the customer getting something unique or hard to replicate?
  • Peer pressure – does the customer need to meet a recognised standard or level of competence?
  • Situational – does the customer need to build or acquire appropriate skills and capabilities?
  • Urgency – is the customer willing to pay more for a speedier service? (This is one area where time-based pricing can still be relevant!)

It’s also important to understand how customers are funding their purchase. For example:

  • which cost centre is paying for the service?
  • what is the purchasing criteria?
  • what cost/benefit analysis has been done?
  • is there a specific budget allocation, or is it coming out of existing operating costs?

Of course, consultants are frequently hired to bring an alternative (and sometimes critical) perspective to their clients’ problems. In which case, getting an external opinion has value in itself, and the customer should accept there is a cost associated with having access to someone else’s brain – even if it is only for a few hours.

Finally, for an alternative perspective, I would refer to recent comments made by Ash Maurya (author of “Running Lean”, and creator of Lean Canvas) when he was in Melbourne. Talking about how to scale startups, he made the observation that, “selling time [as a consultant] is not scalable … There’s only 24 hours in a day.”

Next week: Food for thought at #StartupVic’s #pitch night

“I’m reframing, the situation….”

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As a break from my consulting and business development work, I have been taking lessons on picture framing. My significant other is an artist, and she has commissioned me to mount and frame a number of her works for a forthcoming exhibition. Things got off to an interesting start, when I inadvertently framed the first print the “wrong” way round (see the image below). Because there wasn’t an obvious top or bottom, I didn’t realise that I hadn’t placed the image in the way she intended. But, luckily, this “error” created a fresh perspective, and I realised that I was simply doing what I do all with the time with my clients when I reframe the information, problems or situations they present.

"Eclipse" (© Margaret Manchee)

“Eclipse” (© Margaret Manchee)

Some recent examples of where I have helped my various clients to reframe a situation and make a breakthrough when they have become stuck or blocked in their own thinking include:

  • shifting from a “retail” sales model to a “wholesale” strategy that focuses on aggregators and distributors;
  • treating an employer as just one part of a mixed portfolio of clients, rather than thinking that the regular job was a barrier to acquiring more direct clients;
  • refining the sales process to avoid giving away too much proprietary information during the RFP process, but still demonstrating value by delivering the best solution in terms of quality and technical capabilities;
  • repositioning the business to leverage proprietary data and analytics to build long-term revenue streams via commercial relationships and partnerships, rather than competing for increasingly price-sensitive, commoditized and transactional work;
  • adopting a more client-centred approach when designing a new on-line product that hitherto had been viewed internally as simply a technology-driven service extension;
  • using a service-design model for developing and delivering a communication strategy that needs to engage multiple stakeholders who simply want to know “what’s in it for me?”

Another useful insight that my picture framing has given me is the use of complementary and contrasting mount boards and mouldings to emphasise certain colours, to bring out highlights, to add depth and perspective, or to the give the illusion of infinite space and/or possibilities. Again, all things which I bring to the discussions I have with my clients.

Next week: FinTech Melbourne’s latest pitch event