The changing economic relationship of #work

Whether or not we are comfortable with the notion, the work we do can come to define us. In some societies, family names are derived from our forebears’ occupations or professions (Butcher, Baker, Smith, Cartwright, etc.).  The rapid shift to the knowledge economy is challenging our traditional economic relationship with work, and what it means to be an employer or employee. For example, the idea of a “job for life” within the same industry, let alone the same company, is no longer the norm.

Workers leave Waterhouse Mill, Bollington, Cheshire, UK (1959)

Workers leave Waterhouse Mill, Bollington, Cheshire, UK (1959)

“Welcome to the working week”

This past week I have been listening to the latest thinking on the nature of “work”, from the perspective of technology and its impact on task-based activity (courtesy of Donald Farmer from Qlik), and from the perspective of organizational culture and its importance in motivating knowledge workers (courtesy of Didier Elzinga of Culture Amp). If you are not familiar with either of these thought leaders, than I thoroughly recommend them to anyone interested in organisational behaviour, career development, business transformation and lifelong learning.

Technology and changing demographics require each of us to reframe our ideas about work as a homogenous lifelong activity, because the economic bargain between employer and employee is no longer as simple as a 40 hour working week and a regular paycheck.

Reframing “employment” #1:

By 2020, average job tenure will be 3 years, and around one-third of the workforce will be employed on a casual basis (part-time, temporary, contractor, freelance etc.). The proliferation of services such as Freelancer, O-desk/Elance, Sidekicker, 99designs, Envato and Fiverr are evidence of this shift from employee to supplier.

“The Dignity of Labour, Pts. 1-4”

Around 200 years ago, at the height of the Industrial Revolution in England, the typical worker was employed in a factory or mill, lived in housing owned by the employer, and was paid some or all of his wages in the form of vouchers that could only be spent in shops also owned by the employer. A hundred years later, my grandparent’s generation were still exposed to the practices of indentured labour (“master and servant”) or the idea of “going into service” (as domestic workers). My father’s generation is certainly the last in my family to have had a 30-year salaried career within the same organisation.

So, in just a few generations we have transitioned from the idea that employment provides for all our needs, to the increasingly common perception that every worker is in fact a micro-business, supplying their labour to multiple employers or clients via fee-based services. (The potential irony here is that in a world of freelancers and contractors, the time-based or task-linked approach to employment pricing starts to resemble Marx’s idea of the labour theory of value…..).

“Cottage Industry”

It’s also interesting to note that before workers were employed in factories, and as agrarian labourers transitioned from toiling in the fields to working in manufacturing production, they were hired on piece-rates, working from home in the form of (literally) cottage industries. Of course, this was not exactly self-employment, as their tools (looms and lathes) were probably provided by their “client” who also set the prices (for raw materials and finished goods), had exclusive rights over the finished goods, and determined the number of units required. But, within the constraints of meeting target numbers and societal norms such as Sunday observance and customary holidays, these labourers were “free” to work for as many hours as they wanted, and at times that suited them. So, like many contemporary issues we still seem to be struggling with, flexible working arrangements are nothing new….

“Work is a four-letter-word”

Aside from connecting with your purpose, understanding your personal value proposition and knowing what you are “worth” in the market, one of the biggest challenges I see for employees/workers is the paradox between shorter careers (witness the increasing unemployment rates among older workers) and longer working lives.

Thanks to medical advances, we are living longer, but there is a mismatch between workforce participation rates and increased welfare and social security costs, leading to continuous policy tinkering on pensions, tax and superannuation.

As individuals, we need to build up sufficient financial assets to sustain us both post-retirement, and during erratic periods of personal income. As “free agents”, we have to learn to live with:

  • increasing job insecurity (companies continuously de-layering and restructuring)
  • significantly different career paths (compared to personal aspiration/expectation)
  • rapidly changing working environments (hot-desking, co-working spaces)
  • greater self-reliance (“bring your own device”) and
  • heightened resilience (“shape up or ship out”)

“Opportunity”

The good news is that the model of portfolio, portmanteau and protean careers means that new jobs and new forms of working are emerging all the time – and with personal resilience etc., come flexibility, adaptability, knowledge sharing, skills transfer and new opportunities for personal development, along with self-defined roles, self-directed learning, self-managed performance and self-determined accountability.

We are no longer defined just by what we do, but how/where/why/when we do it.

Reframing “employment” #2:

A friend recently asked me for some advice on how to transition from “employment” to “self-employment”. She has regular part-time work with one organisation (which she views as employment), but wants to find more of her “own work” with other clients. She does not want to give up the part-time gig just yet, but feels that it is preventing her from growing her own business. So I suggested that she should see herself as being self-employed already, and that the part-time work is her first client, allowing her to build a portfolio of new business.  

“Earn enough for us”

What does this brave new world of work mean for employers – in particular, what is the new economic bargain organisations need to have with their workers?

If companies are no longer willing/able to offer long-term, permanent employment opportunities, how do they manage their labour requirements, attract and retain the best talent (when they need it), and engage highly motivated and skilled people?

First and foremost, the idea of workplace flexibility has to be truly reciprocal – but obviously aligned and clearly articulated – to be of any real benefit to both parties.

Second, if employers are increasingly reliant on freelance resources, this does not obviate their obligations to invest in their workforce – whether that includes benefits, training or rewards and recognition – the same as they would have in their employees.

Third, companies will need to do an even better job of attracting and retaining the skills and knowledge they require – and be willing to offer different kinds of incentives (e.g., opportunities to work on engaging projects and to collaborate with interesting people) beyond basic pay and conditions.

Fourth, employers may have to adjust to the idea of “syndicating” their talent resources (“it’s the shared economy, stupid”) not just within their own workplaces, but across their client organisations, suppliers, service providers and other collaborators – sometimes, even their competitors. Employers can no longer expect to have a total monopoly on their workforce talents, unless they make it really interesting, financially or otherwise…

Fifth, if companies continue to espouse the message that “our people are our best asset” then they need to update their asset management model to demonstrate they mean what they say. For example, more needs to be done in helping employees to retrain and up-skill (for jobs and roles that haven’t yet been thought of), even if that may mean employees are more likely to move on. The amount of goodwill that this will create in the wider community cannot be underestimated.

Reframing “employment” #3:

Employers and HR managers are re-assessing how they evaluate employee contribution. It’s not simply a matter of how “hard” you work (e.g., the hours you put in, or the sales you make). Companies want to know what else you can do for them, how you collaborate, do you know how to ask for help, and are you willing to bring what you know to the role?  

Finally, rather like their employees, employers are increasingly expected to connect with their purpose and to align their values with their objectives. New entrants to the workplace are better informed about the organisations they work for and want to work for, because free agents know they have a choice.

Next week: How to work with Boards

Help! I need to get some perspective….

At a recent professional networking event, I found myself in conversation with a business owner and tech entrepreneur. As I was describing my work, he suddenly asked, “Do you mentor your clients, because my business partner and I could use some help?”

perspective-35266_640I was somewhat surprised by the question, because although I see my role primarily as a business consultant and coach, it hadn’t occurred to me that what I did included mentoring, even though it’s probably in the mix of services and support I offer. And from experience, working with business partners can sometimes be likened to relationship counselling….

To be clear, though, I see that there are distinct differences between consulting, coaching, mentoring and counselling – even though the boundaries may at times be blurred.*

The one thing I believe they have in common is that they each bring external perspective, especially when there may be a need for fresh thinking, such as a new take on current processes, or simply a circuit breaker when businesses get in a rut or hit a road block.

Here’s what I regard as the essential and unique qualities of each of these roles:

Consultant

At its simplest, consulting can be described as initiating the dialogue between an organization and itself. When it concerns a review of ongoing operations, or a strategic initiative, most organisations call in consultants because they want an outsider’s view – not because they don’t know what they are doing, or can’t think for themselves.

As external consultants, we have the privilege to be invited into a client’s organisation; and our obligation to the client is to tell them what we really think, not what we think they want to hear. Our purpose is to capture the relevant information and “play it back” to the client to make sure we have understood what we have heard, whilst adding our honest interpretation of the data, along with some informed recommendations for action (which, of course, the client is free to disregard).

Our key contribution is to highlight inconsistencies or ambiguity in the data, to ensure that the client has considered all possible options, and to point out relevant external factors that the client may not be aware of. Above all, as a consultant I try to bring insights as well as perspective – what one person I have worked with described as “pure gold”.

Coach

The most effective coaches are those who can help clients identify specific goals, the steps required to achieve them, and then support them through the process. While business coaches can work with groups or teams, they are more suited to one-on-one relationships, to ensure they are keeping the client accountable for their own progress.

Many business coaches see their primary role as helping the client develop a strategic plan, and then making sure they stick to it, sometimes by telling them what to do. Whereas executive coaches may hone in on a particular aspect of an individual’s performance, to sharpen their skills and to make them more effective in their role; or in the case of a career coach, help them achieve a career change.

In some cases, a coach is similar to an instructor, and aims to help the client improve a skill or competency in pursuit of better outcomes and results. As a coach, I know the best work I do is when I get feedback like, “You’ve helped us to do in three weeks what it would have taken us three months!”

Mentor

Mentoring is mainly about helping the client to become the person they aspire to be. More so than coaching, mentoring is most effective in a one-on-one relationship, and unlike coaching may not be linked to specific or time-based goals. A mentor may bring deep domain knowledge and experience, but doesn’t instruct the client or tell them what to do. Instead, a mentor may ask, “So, what are you going to do about it?” when the client raises an issue or a problem.

While a coach may focus on “doing”, a mentor may be seen as helping to develop certain behaviours or attitudes. Although the mentor is also there to provide some external perspective, in some ways their role is to hold up a mirror so that the client can reflect on what they (and others) can see.

In some situations, a mentor can provide a role model, so long as this is not about following someone we admire, and more about self leadership. More importantly, a mentor can act as an advocate, which is significant for entrepreneurs, business owners, CEO’s and senior executives, for whom it can be “lonely at the top”.

The best mentoring probably happens when the “process” is invisible – and the dialogue happens in the moment. I know from experience that my role as a mentor has had most impact when I hear my words or ideas being expressed by others – not as plagiarism, flattery, imitation or even sycophancy, but because the mentee has taken on board what I have said, and made it their own.

Counsellor

Counselling could be defined as the dialogue around change and transformation, although it is different to mentoring in that it can address cognitive perspectives, as well as behavioral issues.

We are familiar with the role of change managers, but without engaging the organisation on the need for change, their work can become process-driven (and a thankless task). It’s much better to foster an open dialogue about the broader context and opportunity for change, which can open up new possibilities for transformation. Ideally, this approach can take some of the fear out of the change program, as well as creating a sustainable change model.

I have known some managers to use counselling techniques to resolve operational issues within their teams, because it can be an effective way to get to the bottom of a problem without apportioning blame and without being judgemental.

Counselling can cross the line into “giving advice”, which is not always helpful if clients are not receptive, or if it means clients don’t learn to think or decide for themselves. I once trained and worked as a counsellor in helping people resolve personal, employment, financial and legal problems. The key requirements of the role were helping the client to see that there may be a number of different solutions (without telling them which one to choose), and to uncover the underlying issues (rather than dealing only with the presenting problem).

The best counselling provides clients with a sense of empowerment, backed by a clear understanding of their responsibilities, and an appreciation for the consequences of choosing one course of action over another.

Putting it all together

As mentioned earlier, despite their differences, the roles of consultant, coach, mentor and counsellor can overlap – and there’s nothing wrong with this, as long as practitioners and their clients understand when and how the positions may alternate between one state and the next. Ultimately, it will depend on both the circumstances of the situation, and what is appropriate to the clients’ needs.

 

Note:

* There is a particular tendency to use the terms “coach” and “mentor” interchangeably, even though they are quite separate. For a good summary of the differences, see this recent article.

Let It Bleed: Expert Advice for Building Your Dream #Startup Team

Building a perfect team while also building a business can make or break any startup venture. Thanks to Startup Victoria, a panel of startup experts came together at last week’s gathering of Lean Startup Melbourne (with generous support from BlueChilli, General Assembly, The X Gene and hosts inspire9) to share their wisdom and insights.

To kick-off, Didier Elzinga, founder and CEO of Culture Amp gave a lightning talk on the theme of why culture eats strategy for lunch (a phrase often attributed to Peter Drucker). In a startup environment, culture is a key asset (especially in the beginning when you might not have much else…) so it’s not something you can easily pivot – in fact, culture is the fulcrum around which the business creates momentum. Most of us understand that our brand is our promise, but we often overlook that our culture is how we deliver it:

“Culture is what you are willing to bleed for, so who are you willing to bleed with?”

Didier then joined fellow panelists Tim Webster, formerly of Uber and now with Kllective, and David Hobson from Elance-oDesk to discuss how to build a successful startup team:

First, the team needs to feel a sense of connectivity, regardless of their workplace logistics. That means having opportunities to get together in person, and not just on conference and video calls. It will also be easier to establish and maintain a positive working environment among remote teams if the organisational intent is clearly stated from the start, backed by relationship building and appropriate communication tools.

Second, hire people for their core skills (hacker, hustler, hipster…) but only if they are also willing to learn, grow and evolve. It’s also essential to hire people in market. Use behavioural interview techniques to help identify the right people – whatever the role. Candidates are less likely to tell you what they think you want to hear; and it’s easier to explore how candidates got from one job to another (not so much what roles they have held).

Third, although you can outsource your IT, accounting, legals, HR etc., don’t outsource your culture. Getting the right fit of people to match what your culture needs is paramount. Set out the issues that aren’t negotiable or that you won’t argue about – but keep realigning with your culture to mitigate the risk of monoculture.

Fourth, focus on the end game – but don’t overlook the need/opportunity to seek new revenue streams. This diversification can be challenging for founders, but if channelled appropriately can result in ‘creative dissent’.

Finally, brand and culture are what customers think about when they hear a company’s name. So, this may require a balance between individual goals, and team and organisational outcomes.

 

5 Challenges for Performance Management

I recently facilitated a round-table discussion on Performance Management, with senior executives from commercial, not-for-profit and public sector enterprises. Our topic was current practice in Performance Management, and was hosted together with my colleagues at Bravo Consulting Group.

At the outset, we posed a number of discussion points, including:

Are there direct correlations between Performance Management, Employee Engagement and Productivity?

How is Performance Management linked to Rewards, Recognition and Compensation?

Do your people understand the context for Performance Management?

We also discussed the true costs of Performance Management systems (time, resources, software, administration), as well as the different attitudes of management, team leaders, HR and employees toward current processes.

The good news is that all the organisations represented are running annual or semi-annual employee appraisals. There was also an increased focus on performance outcomes (i.e., it’s not just about effort expended on job-defined tasks, but more about what is being achieved and how). And our participants reported the importance of using appropriate tools to deliver effective employee communications around corporate strategy, organizational goals, change management and project roll-outs to ensure greater alignment with, and context for Performance Management.

However, we identified a number of key challenges and critical issues facing any organization that takes Performance Management seriously, or who wishes to increase the effectiveness of their current practices:

1. Negative Perceptions of Performance Management

Despite the widespread use and acceptance of Performance Management systems, there remains considerable negativity around the process, the context, and the even discussions themselves. There appears to be a sense of foreboding when it comes to the mid- or end-of-year appraisal, a fact that was borne out for me just a few weeks ago: I was in the furniture display area of a well-known department store, when I overheard the floor manager say to one of her sales colleagues: “Mike says he’ll do your one-on-one at 3pm today.” What might appear to be a fairly innocuous statement visibly filled the employee with dread, at the prospect of his annual review. Surely Performance Management discussions should not be fraught with such unnecessary anxiety or stress?

2. Performance Management Systems Are All Different, And Too Rigid

Our round-table participants all reported using different software (and paper-based) systems, which is understandable given the proliferation of HRMS tools that support Performance Management. But many of these systems resemble accounting or project management software, and lack more qualitative or cultural performance measures. Alternatively, systems tend to be rigid, process-driven applications that often take a checklist and compliance approach to conducting Performance Management. They can also suffer from a “one size fits all” solution, and don’t readily help organizations to develop meaningful performance measures or point-in-time indicators, mainly because they are backward-looking and use retrospective data. Shouldn’t Performance Management help employees move towards the job that they want (and towards their longer-term career objectives), rather than confining the discussion to current or out-dated tasks?

3. Formal Processes Are Disconnected From Informal Processes

By making it a “process” (and an infrequent one at that), Performance Management becomes artificial, and divorced from day-to-day reality. This can result in performance issues being stored up and only “discovered” during the formal appraisal – which will add to the anxiety and stress if long-term resentments about manager-employee behaviours and relationships are only brought to light during the Performance Management process. A common outcome from the formal Performance Management process is a corrective or punitive response, due to the absence of continuing efforts to manage and direct performance. Why should employees only hear feedback about their performance at the end of the year, when it might be too late to address the issue, leading to knock-on implications for remuneration, recognition and promotion. Shouldn’t Performance Management be part of the everyday dialogue between colleagues?

4. Many Managers Are Simply Ill-Equipped To Have The Performance Conversation

Without the appropriate skills to foster meaningful and open dialogue with their direct reports, managers end up having to manage the Performance Management conversation, rather than helping their people self-manage their own performance. This awkwardness is compounded if there is a lack of organizational context for Performance Management; worse, poor performance is ignored or circumvented because managers do not feel confident to start the dialogue, which is not fair to the individuals concerned if they are not given the opportunity to discuss what might be the root cause of a performance issue. If there is no dialogue around Performance Management, how can employees know what they are being held accountable for, or appreciate the consequences of not meeting performance goals and objectives?

5. Performance Management Systems Ignore The Middle Majority

Most Performance Management systems (certainly the ones I have been exposed to) end up using forced bell curve distribution analysis to classify employees according to high, middle, low and under achievement categories of performance. I recall one former colleague who used to cite Garrison Keillor when annual appraisal ratings had to be allocated according to the expected distribution curve: “Well, that’s the news from Lake Wobegon, where all the women are strong, all the men are good-looking, and all the children are above average.”

When we asked our participants “what keeps you awake at night?”, one CEO commented that he worries about the middle 60%-65% of his employees – the bulk who “do a good job” – because more of his attention and focus is on the high and low performers (the top and bottom 15%-20% respectively). This “bias” can distort management perspective, and lead to disaffection in the middle band, unless there are adequate ways to recognize and reward solid performance independent of annual compensation or promotion. (This issue is particularly acute in Australia when we consider the impacts of slower economic growth, comparatively high wages and sluggish productivity – yet, employers face a war for talent as new and highly valued skills become harder to resource.)

Conclusion

If Performance Management could become a continuous dialogue, backed by meaningful performance criteria and underpinned by a greater emphasis on employee self-awareness and self-directed Performance Management, then organisations could spend more time on strategy and execution, and less time on managing individual performance. Not only would this create greater cost efficiencies in the Performance Management process itself, it would likely lead to improved productivity outcomes because there would be more clarity and engagement around goals, outcomes and incentives.