About Content in Context

Content in Context helps companies to define the market for their products and services, to identify customers and build the business pipeline, and to develop their content marketing strategies. By working with our clients to design, build and grow their business, our primary focus is to extract commercial value from unique assets, including knowledge, data, know-how, processes and transactional information.

Startup Vic’s Pitch Night for Migrant and First Generation Founders

For their October pitch night event, Startup Victoria teamed up with the City of Melbourne and Victoria University to showcase migrant and first generation founders. With sponsorship and support from Stone & Chalk, Weploy, and Marketing Entourage, the panel of judges was drawn from Hatch Quarter, City of Melbourne, Victoria University and WellAware.

Pitches in the order they presented (websites embedded in the names) were:

HealTab

Describing itself as “Your Health Companion”, the founders proclaim (somewhat paradoxically) “we believe in meaningful human relationships via technology”. The idea behind this startup draws on the founder’s own personal experience of trying to find emotional, social and psychological support while undergoing a medical procedure. The team believe they have identified a marketplace solution that allows users to find comfort, support and companionship when they need help prior, during and after medical diagnosis, treatment and rehabilitation.

The founders point to the economic effect when patients are “no shows” for their appointments, and have designed a platform to help patients select health companions.
Users pay per transaction, of which Healtab take a 30% commission (based on their research of other marketplaces). It was not clear exactly how the payment, commission and disbursement of fees works, especially as companions get to set their hourly rates, which can range between $25 and $300.  Nor was it clear whether it is the patient who is paying, nor to whom. For example, I would like to have heard how this service fits in within the existing HICAPS payment system and health insurance (both Medicare and private health cover.

The founders say they are talking to health insurance providers, but given the fact that private health insurance is based on community rates, the ability to have such a wide range of user pricing within a policy may be severely limited. Moreover, since insurance policies are having to be regraded to reduce the complexity and confusion when trying to compare coverage, Healtab will have to figure out where their service will fit in terms of extras etc.

Asked by the judges as to how the platform establishes user trust and performs accurate patient/companion matching, the founders claim they are using psychometric testing, although no evidence was provided.

PT Mate

This personal training client management system includes a client app (to allow interaction with their trainer) plus a secure billing and payment system. Offering a freemium pricing model, including a 45-day free trial, the founders state that the costs are tax deductible for business users.

It’s not clear if the team have actually built an app – I have tried registering for a free trial on their website, but I cannot create an account. Overall, this pitch felt a little underdone.

One other point to note – the slide they team presented on competitor analysis was a little disingenuous, as it appeared as if none of the competitors offer any of the services PT Mate is providing. This underlines the need to present pitch information clearly, and think about screen resolution, images, diagrams, fonts and colours especially when projecting onto a large screen.

Undivide

Undivide offers an enterprise and SME solution for staff onboarding, training and compliance. Replacing existing manual and paper-based compliance systems, it claims to manage people, processes and tasks in one place.

Currently gaining traction within the transport & logistics industry, the business model is based on scale rate (per user per month) subscription plans.

The founders claim the platform is configurable, and therefore clients don’t need their own developers. It is also filling in the gaps that many ERM systems don’t provide. The client data is hosted in local data centres or on virtual servers.

It would have been interesting to know if the founders have thought about an end user application. For example an app that enabling freelances, contractors and consultants to keep their credentials up to date so that they can easily share this information from a single source prior to each hiring, contract or engagement. Equally, it would be great to know which other industry verticals Undivide might be targeting.

Passporr

According to the founders, students who want to study English abroad face high upfront costs, and an expensive and complicated procedure, with high interest rates and fees. Passporr aims to change this by offering interest free loans to study English and vocational courses abroad.

Using credit risk and fraud analysis, Passporr is able to charge a $300 flat fee per student, to process loans of between $1000 and $3000 (the average loan size). It was suggested that Passporr takes part of the commission that student agencies receive from universities and colleges for signing up students to their courses. With students expected to repay the loan in 6 fortnightly repayments, the founders claim they generate a 10%-20% return in 3 months – but it wasn’t clear what actual interest rates they are using, or the cost and source of their funding.

Passporr stated that it is currently working with three student agencies (which act as a distribution channel? or as a lead source? Again this was not very clear), and is initially focusing on servicing students who are already on-shore in Australia.

After Australia, Passporr will expand to Canada, and the UK, for on/off-shore students.

On the night, the People’s choice was Undivide (which got my personal vote), while HealTab took out the judges’ prize.

Next week: Fitting your own oxygen mask first

Notes from Auckland

Over the past couple of years, I’ve been fortunate to make several trips to Auckland, as part of the work I do with Techemy and Brave New Coin. Although I had been to New Zealand a few times before these latest visits, it was only recently that I understood why Maori call it Aotearoa – “Land of the Long White Cloud” – as you can see from this photo I took from the office window.

To anyone from Australia who has spent time in New Zealand, it is quickly apparent that Maori culture and language are far more respected and recognised than idigenous identity is across the Tasman. From the bilingual signage and national anthem to the Haka performed prior to every All Blacks game, Maori identity is more visible and celebrated.

On my most recent visit a couple of weeks ago, this was reinforced during a guided tour of the University of Auckland’s art collection, as part of Artweek. First, the guide used Maori words for local place names. Second, he drew attention to some of the challenges that he and the other curators face when dealing with Taonga objects – which also opens up the debate about art vs craft. Third, he acknowledged that in his own early studies, he was influenced and even encouraged by his tutors to incorporate elements of Moari art into his own work – even though as someone of European (Pakeha) descent he did not really understand what these images represented. Finally, this form of appropriation can lead to questions about whether an artist’s identity (cultural or otherwise) should define their work and whether that work should only be interpreted through their identity. For example, can “maori art” only be produced by artists who are ethnically Moari? The artist Gordon Walters deployed images of Koru in his most famous work, which can divide critics and academics.

In many ways, Auckland is very similar to Sydney – both are their country’s largest city, but neither is the capital. Both are formed and defined by their respective harbours – and this in turn very much influences how people engage with their city: based on where they live, and their commute to work. Likewise, both Auckland (Albert Street) and Sydney (George Street) are trying to play catch-up with their public transport systems, which have not kept pace with the rate of urban and population growth. And, no doubt connected, both cities have very expensive property markets.

One of the things that I always notice in Auckland is how many buildings in the CBD are polyhedron in shape. Some of them even display an element of “Pacific Brutalism” which seems to be very popular in public and municipal architecture, from Hawaii to Singapore and beyond. It could be that polyhedral structures are more earthquake prone – or because Auckland is very hilly, giving rise to “creative” building designs.

To overcome the topography (and the limitations of the public transport system), a number of hire companies offer electric scooters for getting around the city. While it seems a great (and environmentally friendly) idea, the fact that there are no fixed pick-up and drop-off points, users can leave them anywhere – and many are even to be found lying across the pavement, causing something of an obstruction.

Finally, no visit to Auckland is complete without a ferry ride to Waihiki Island, for lunch and/or wine-tasting at one of the many cellar doors.

Next week: Startup Vic’s Pitch Night for Migrant and First Generation Founders

 

 

 

Climate Change and Personal Choices

Melbourne has recently seen a number of protest events linked to the Extinction Rebellion. At the same time, the pro-life lobby were conducting their annual protest against the Victorian Government’s Abortion Law.

It’s quite ironic to see some people advocating for a response to climate change, while others are effectively campaigning for population growth. Yet we also understand that the current global rate of population growth is probably unsustainable; and increased human activity is a major contributing factor to greenhouse gases.

An article from a couple of years ago suggested that having fewer children and living car free were two of the most effective individual choices we can make to reducing our carbon footprint. Of course, some argued that such individual choices were “nonsense”, and would likely undermine the effort for political action on climate change.

For myself, I don’t have children (and don’t plan to), and I don’t own a car (although I sometimes use ride share services). I don’t have an exclusively plant-based diet, although I tend to eat less meat than I used to (side note – if we were meant to be vegan, why do honey and yoghurt taste so good, especially together?). I do travel overseas fairly regularly, but if household water and energy consumption is anything to go by, I think I am well below average.

I don’t think that making appropriate and voluntary individual choices to reduce our carbon footprint negates the responsibility of governments to implement collective change. Nor should individual decisions be seen to be undermining political action on abating the effects of global warming. But policy makers and climate activists alike should recognise and acknowledge that some people are willing (and yes, in some cases, able) to make individual choices that contribute to reducing greenhouse gases.

As for the pro-life lobby, I wonder what they made of the film “Capernaum”? In it, a child sues his parents for the “crime” of giving him life. What astonishes him is their general neglect and disregard (bordering on abuse) for him and his siblings. He can’t understand why any responsible adult would willingly and knowingly expose their children to the life they lead. There is an implication that the parents see their offspring as economic bargaining chips, and of course, there are religious, societal and cultural “norms” that underpin many of the parents’ decisions. With so many unwanted and unloved children brought into the world, and sometimes to parents who may end up mistreating them or worse, I guess the thing that frustrates me with the pro-lifers is their apparent unwillingness to accept that not everyone is fit or able to be parents. We need a license to get married or drive a car, but we don’t need a license to procreate…. Equally, not everyone chooses to be parents, and therefore pro-choice is not so much about the right to “murder” unborn children, it’s about the right to plan our lives and to ensure we are able to meet our personal obligations.

Next week: Notes from Auckland

 

 

School Reunion

Last weekend, I attended the first official reunion lunch in Melbourne for former pupils of my old high school. On first glance, that might not seem a very remarkable event. Except that my school was in London, I left in 1979, and my fellow lunch guests left as long ago as 1959. I had never met any of them before. Yet in different circumstances, and at different times, each of us has ended up living in Australia.

Normally I’m not one to play the “old school tie” card – I don’t particularly care, and I am not really interested in, which school someone attended. In fact, having spent my high school years overseas means that here in Australia, no one can really play that card against me without seeming elitist, snobbish, or just plain foolish. Because, despite its claims to being an egalitarian country, some sections of Australian society place a great deal of importance on their private school connections. (Remember OneTel and the Cranbrook alumni?)

One of our lunchtime topics of discussion (which also touched on current geo-political affairs, the state of the entertainment industry, the economy, and the future of the planet….) was the extent to which our secondary education had formed our world outlook. The main conclusion was that although the school placed a considerable emphasis on academic standards and achievements, it was not merely a sausage factory (at least, not during our days there). The goal was to produce well-rounded, confident and curious individuals, who were encouraged to make the most of their abilities. (If the list of alumni is anything to go by, the school has certainly turned out some highly individual characters.)

I’m still in contact with a number of my contemporaries, and I try to meet up with a few of them each time I’m in London. After all these years, it’s hard to know whether our alma mater is the primary factor that still connects us, as our friendships have both endured and changed over that time. Certainly, most of us wouldn’t otherwise have met – but even before we left school, we had established common interests (especially in music) that continue to this day.

In conclusion, I would say I’m very grateful for the high school education I received, for the opportunities it gave me, and the friends I have made. And on the basis of the first reunion event that has ever been held outside the UK (as far as we are aware), it looks like my school will continue connecting me to new and interesting people.

Next week: Climate Change and Personal Choices