After posting my last blog on digital vs analog music, I saw the media commentary about the decline in Triple J’s audience numbers. There was a suggestion that younger people no longer listen to the radio, and have shifted to digital formats such as streaming and podcasts. As is often the case, the headline doesn’t necessarily tell the full story – and thanks to Tim Burrowes, we also have a deeper dive into the underlying data.
I’m obviously not part of Triple J’s target demographic (18-24 year-olds), but I find the concept of age-oriented radio (and music) somewhat bizarre. If I was that age again, I’d probably find it highly patronizing that a national broadcaster was trying to force me into a random age bracket, on the assumption that they knew my taste in music, and/or they knew what was good for me. It’s an arrogant, simplistic and reductionist approach to broadcasting. Even now, I may not listen to all the exact same music I liked when I was that age, but my taste in music didn’t suddenly change when I turned 18 (or 24). Humans are much more subtle and idiosyncratic than demographers, marketers and programmers may like to think.
Anyway, it got me thinking about my own experience of listening to the radio, and how it formed my outlook on music. Once I had access to a portable transistor radio, it meant I got to choose which stations I listened to, and what types of music I heard, rather than what my parents or older sisters were listening to in the rest of the house. Although as a young teenager, I still kept an ear out for what was popular, I tuned out of the Top 40 format early on, in favour of pirate stations like Radio Caroline (which played mainly prog rock and psychedelic sounds), and the John Peel show on BBC Radio 1 (during his heyday of 1976-83 – the punk and post-punk era). When I first heard the whole of side 1 of Kraftwerk’s “Autobahn” album played on the radio in 1974 (I was 13 at the time), I realised that the 3 minute, 45 rpm, 7″ vinyl single wasn’t the only option…
Alongside broadcast radio, the UK’s infamous weekly music papers were the major source of information about the industry. With three titles, New Musical Express, Melody Maker, and Sounds, dominating the market in those pre-internet, pre-MTV days of yore, the inkies were the main way to find out about new bands, new releases, upcoming gigs, as well as album and live reviews. Then there were the listing magazines (which covered more than music), and the fanzines that proliferated in the wake of punk.
As I had more access to live music during my teenage years and beyond, music radio became less important. And although my gig attendance is more sporadic these days (no reflection on Melbourne’s excellent live music scene!) the only music radio stations I currently listen to are ABC Jazz, SBS Chill (especially Sunday mornings…) and Stuart Maconie’s Freak Zone on BBC Radio 6. I can’t bear to listen to most commercial radio or so-called popular music stations (age-oriented or otherwise) – it’s not only because of the music they play, it’s the actual production quality, programme format, presentation style and the absence of “space”: everything is crammed into every available piece of bandwidth, compressed within a decibel if its life, and the content lacks variety, depth or subtlety.
When I moved to Melbourne 20 years ago, ABC Radio National had a weekly programme called “Sound Quality”, that featured some of the most varied, interesting and challenging new music around – in fact, it was probably the only place to hear this stuff on national radio. It also encouraged listener-contributed content, and I was fortunate to have several of my own pieces played on air (ok, so I’m biased). Sadly, the programme was decommissioned in 2015, and nothing comprarable has taken its place.
In a further twist, I tend to hear about new (and old) Australian music via my local record stores, particularly the ones that specialise in vinyl, namely RockSteady Records, Northside Records, Dutch Vinyl and The Searchers.
Next week: Reflections on The Kimberley