Category Archives: Music

Music, music everywhere…. and none of it very memorable

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This past weekend I experienced a couple of musical events that were poles apart, but which also underlined how so much contemporary music is totally forgettable, due to both ubiquity and overabundance.

The first event was the Independent Music Exchange held in Melbourne. Here, a collection of small independent labels, distributors and retailers came together to promote their current catalogues. Most of the music was on vinyl, but there were also CDs and lots of cassettes. (Melbourne is allegedly the vinyl capital of the world…) Releases on sale included new product, plus swathes of back catalogue and archival reissues – some of which have only become well-known long after their initial release, or are only available again thanks to these independent companies because the original labels (often one of the big global players) have chosen not to keep them in print. I can’t pretend to have been very familiar with many of the items on display; but it was nevertheless gratifying to see the range and diversity, and to know that there is an audience for these types of music (judging by the number of punters attending the event), which is largely overlooked by broadcast radio and major streaming platforms.

The second event was an evening of Karaoke with friends, which largely featured music from the 80s and 90s (reflecting the age group), but which also included a reasonable selection of more recent tracks. I have to admit that any of the latter that I did recognise were songs I have heard as background music in public places, rather than as a conscious decision to listen to them. I’m also woefully ignorant of most of the artists behind these latest songs, and if they have reached my consciousness it’s probably as a result of a news story or social media campaign. Admittedly, I’m probably not the target audience for most of this newer music, so my ignorance can be forgiven!

The latest IFPI annual report reveals that nearly 70% of global music revenue comes from streaming platforms, around 17% from physical sales (of which vinyl is increasingly taking a bigger share), and just 3% from downloads and other digital formats. The remaining 10% is derived from performance rights and associated syndication licensing.

If streaming platforms have done one thing well, it is to help create an over abundance of “new” music. This is because they have reduced the costs of distribution, and in many cases, this new music is being self-released and directly uploaded by the artists themselves, rather than via record labels or music publishers. This applies to both the big brands like Spotify, Apple, Amazon, YouTube and Pandora, as well as the smaller players like Bandcamp and SoundCloud. However, easier and cheaper distribution has not reduced the costs of marketing and promotion; and thanks to certain algorithms, a lot of new music is being created just to get “discovered” via streaming and social media, based on listeners’ habits and/or preferences. There is also a debate about whether AI-generated music, artists or promotion should be allowed to co-exist on these streaming platforms; and if so, should they come with associated disclosures so listeners can choose to block AI-content? In some ways, it’s rather like the Enhanced Games competing with the Olympics, or consumers preferring to exclude GMO crops from the food chain – the boundaries are blurred, and once the content is in the system, everything else becomes tainted or infected.

I recently read a blog by an independent recording artist and curator who was bemoaning the current state of the music industry – specifically, the noise and hype around so much current music – the main conclusion being that thanks to the algorithms and the repetition, it was dulling his appetite to engage with new music. I can certainly empathise with this perspective – often, the announcement of this or that new album or a “sneak peak” (i.e., co-ordinated leak) of a carefully stage-managed artist collaboration is more significant than the music itself. It feels like the amount of promotion thrown at a song or a music video is in inverse proportion to the quality of the release.

The ubiquity of highly homogenised popular music is down to three main factors:

  1. The tech (streaming, AI, algorithms)
  2. Record labels (guilty of pushing “fast fashion”-type music)
  3. TV talent shows (Eurovision, X-factor, The Voice, Pop Idol) that push a very narrow agenda, and are guilty of form over substance

BUT at the end of the day, I can’t help also thinking that the public gets what the public wants (to quote Paul Weller): “You are what you listen to”. So choosing to engage with this type of content only perpetuates its creation and existence – and “helped” by this ubiquity and overabundance, most of this new music is ultimately disposable and totally forgettable.

Next week: My night with the Sex Pistols

Pop in Perpetuity

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Exactly a year ago, I blogged about ageing rockers and their propensity to continue touring and recording. This past weekend I experienced two events that provided almost polar opposites as to how musicians will perpetuate their “live” legacy. (Of course, in theory, their recordings will last forever, in physical, digital and streaming formats – as long as the equipment, technology and platforms survive…)

On the one hand, there was the Sun Ra Arkestra, who since their founder’s death in 1993, have continued to play the music of Sun Ra, respecting the sound, format and spirit of the original band formed in the 1950s. Some of the current band members played with Sun Ra himself, so there is a thread of continuity that connects us back to the past. But even as these surviving members depart this world, the music of Sun Ra will live on in concert form through subsequent generations of players. This type of perpetuity is not uncommon among bands of the 60s, 70s and 80s, although in many cases, there is usually at least one original band member performing, or members who overlapped with the band founders. (Some notable exceptions: Soft Machine, who continue performing and recording, but whose remaining original member left nearly 50 years ago; and Faust, who split into at least two separate bands that still tour and record under the same name.)

On the other hand, there was the high-tech concert presentation by the late composer and performer Ryuichi Sakamoto, entitled KAGAMI. This involved the use of AR headsets and a 3D avatar of Sakamoto, captured in sound and vision performing a selection of his music, sat at a grand piano. The audience, initially seated in a circle around the virtual performance area in order to acclimatise to what they were seeing, was invited to move around the avatar, and even peer into the open grand piano. Two things were striking: first, the 360 degree image was very impressive in the level of detail; second, even if someone was standing between the viewer and the avatar zone, the headset still presented the image of Sakamoto sat at the keyboard. The technology not only captures a digital visualisation of the pianist in action, it also replicates the notes he played as well as the tonal expression and the timbres, resonances and acoustics of the physical instrument. While the audio HiFi was superior to the atavistic CGI, the latter will no doubt improve; as will the slightly clunky and heavy headsets – the 50 minute duration is probably the most I could have endured.

Neither format of the above concerts is better or superior to the other. Both are authentic in their own way, and true to the artistry of musicians they celebrate. Of course, if we end up using AI to compose “new” music by Sakamoto, that may undermine that authenticity. But given Sun Ra’s origin story, I wouldn’t be surprised if he started beaming his new works from Saturn.

 

Ticket scalpers? Blockchain could fix that!

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Music fans of a certain age and demographic have been complaining loudly about the use of “dynamic pricing” when trying to buy tickets for their favourite band’s highly anticipated reunion tour. (There must be a pun in there about “Don’t book online in anger”?)

Part of the rationale given for using a demand-based pricing system is to disincentivise scalpers. The higher the cost of the ticket in the primary market (not the same as the ticket’s face value), the smaller the potential mark-up in the secondary market. Except that some tickets with a face value of $150 were priced at $450 at the box office, only to be re-advertised in the secondary market for several thousand dollars. In other words, the touts have simply increased their margins, in response to the so-called dynamic pricing mechanism.

Without offering any sort of apology or mea culpa, the said band have now announced additional tour dates, tickets for which will be allocated and sold in a form of ballot. Stop me if you think I’m being cynical, but by quickly adding dates to an existing tour itinerary, it shows that the band knew there would be excess demand, because it’s not that easy to reserve major (and highly profitable) venues, even 12 months in advance. And if they can run a ballot system now, why couldn’t they have done that in the first place?

All of which simply shows how out of touch bands like this are with technology and market dynamics. In short, ticket sales and allocations could have been achieved far more equitably if the band and their promoters had chosen to use blockchain, crypto and web3.0 solutions.

Here’s a simple list of options that could have been used:

1. Issue all tickets as NFTs (non-fungible tokens)

2. Limit the number of tickets per digital wallet and/or the number of wallets per ticket buyer

3. Ensure the use of soul-bound tokens to link wallet ownership and ID to specific individuals (to limit the number of tickets per wallet, and to limit the resale of tickets)

4. Run social media campaigns, quests and airdrops to allocate and distribute tokens that entitle holders to a place in the ticket queue – e.g., the more active a wallet holder is in the band’s fan community, the higher their chance of securing a priority place in the ticket queue

5. Pre-publish the expected ticket price ranges, and enable wallet holders to vote on the minimum/maximum price they would be willing to pay (using something like Snapshot)

6. Cap the amount an NFT-based ticket can be sold for in the secondary market or write the token smart contract to allocate a percentage of the resale value as a commission to the ticket issuer

Of course, the UK competition regulators are taking a close look at this ticketing fiasco, to see if so-called dynamic pricing breached fair trading or other consumer protection laws. If punters were not aware that they may have to pay far more than the advertised or face value of a ticket, this would appear to be unfair and unconscionable conduct. It’s potentially a form of under-quoting – advertise the ticket at a artificially low price, then force buyers to pay well over the face value at the actual point of sale (under the guise of “market demand”), knowing full well that the fans had little or no choice in the matter.

One final thought – knowing the volatile history of this band, the chances are that the concerts (or at least some of them) may be cancelled. Hopefully, the ticket agent and box office operators won’t be counting the advance ticket sales as recognised revenue, rather they are required to hold the funds in a verified escrow account until the performances are delivered and the ticket revenue actually earned….. (again, something that could be easily factored into a smart contract – no release of funds until the loud-mouth sings?).

Next week: Cooking the books?

 

 

 

Album Celebrations

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When the first 12″ vinyl record was issued in 1948, did any record labels expect that this format would still be in use nearly 80 years later? The death of the 33rpm disc has been predicted many times, based on industry events and cultural trends that were expected to render vinyl albums obsolete. Music cassettes, CDs, MiniDiscs, mp3s, 7″ 45rpm singles, home-taping, downloads and streaming were all seen as existential threats to albums. Yet, despite reaching near extinction in the 1990s, vinyl albums (both new releases and back catalogue) are currently enjoying something of a revival.

This resurgence of interest in albums can be attributed to several factors: baby boomers reliving their youth; Gen X/Y/Z watching shows like “Stranger Things”; the box set, reissue and collector market; retro fashion trends; and a desire for all things analogue, tactile and physical (in contrast to the vapidity of streaming…).

Streaming has definitely changed the way many people listen to music, to the extent that albums have become deconstructed and fragmented thanks to shuffle, algorithms, recommender engines, playlists and a focus on one-off songs and collaborations by today’s popular artists. By contrast, most albums represent a considered and coherent piece of work: a selection of tracks designed and sequenced to be heard in a specific order, reflecting the artist’s creative intention or narrative structure. Streaming means that the artist’s work is being intermediated in a way that was not intended. You wouldn’t expect a novel, play or film to be presented in any old order – the author/playwright/director expects us to view the work as they planned. (OK, so there are some notable examples that challenge this convention, such as B.S.Johnson’s novel, “The Unfortunates” or the recent “Eno” documentary.)

Thankfully, classic albums are now being celebrated for their longevity, with significant anniversaries of an album’s release warranting deluxe reissues and live tours. This past weekend I went to two such events. The first was a concert by Black Cab, marking 10 years since the release of their album “Games Of The XXI Olympiad”. Appropriately, the show was the same day as the opening of the Paris Olympics, and the band started with a brief version of “Fanfare for the Common Man”. The second was part of the 30th anniversary tour for “Dream it Down”, the third album by the Underground Lovers. As well as getting most of the original band members together, the concert also featured Amanda Brown, formerly of The Go-Betweens, and who played on the album itself. (Also on stage was original percussionist, Derek Yuen – whose day job is designing shoes for the Australian Olympic team…)

It’s hard to imagine we will be celebrating the date when an artist first dropped a stream on Spotify….!

[This year also marks the 40th anniversary of the release of “Pink Frost”, the break-through single by The Chills, New Zealand’s finest musical export. So it was sad to read of the recent passing of their founder, Martin Phillipps. The Chills were one of many Antipodean bands that always seemed to be playing in London in the late 1980s, often to much larger audiences than they enjoyed at home. Their classic early singles and EPs are once again available on vinyl. Do yourself a favour, as someone once said!]

Next week: A postscript on AI