Category Archives: Blogging

How Can I Help?

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My purpose in launching this blog was to develop a personal brand, to engage with an audience, and to provide a platform for my ideas and interests, especially in respect to navigating the “information age”.

At the risk of self-aggrandizement, I’d like to think that this blog is helpful, informative and even entertaining. After two years of blogging, I have a sizeable and regular audience, my content gets shared and commented on by numerous readers, and key articles continue to be read many months after publication. (Two of the most popular articles in 2014 were actually published in early 2013.)

Several of my core followers have mentioned why they enjoy my blog, and these are some of their reasons:

  1. The content is original and well written
  2. The articles make them think about things in new ways
  3. I write about novel ideas
  4. My thinking reveals hitherto hidden or less obvious connections
  5. I’m never afraid to state my opinion

Which all suggest to me that they derive value from my analysis and conclusions.

So, my offer of help is this: If you would like access to this creative process, either in support of a specific business opportunity, or to address a strategic issue you face, or simply to help with your own content development, please get in touch via this blog or direct by e-mail. In return, I will provide you with an initial assessment of the issues as I see them, and an outline solution, at no obligation. It’s simply my way of saying “thank you” to everyone who has made an effort to engage with Content in Context.

 

2015 – A Year for Optimism?

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After a very challenging 2014, I am trying to face 2015 with a spirit of renewed rationalism and optimism. It won’t be easy, but if we can remain true to our real purpose, and (re)-connect with those things that bring us a sense of joy with the world, maybe we can get through it together. Now, more than ever, we need a Chief Rational Optimist…

 

Analog games – interactive, real-time, educational, creative

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At various times this blog has featured articles on analog technology, and the importance of making time for play. My theme this week returns to these topics – and quite appropriately as the holiday season and gift-giving are upon us.

As part of the run-up to the holidays, last week my wife and I were at a local restaurant to meet with friends who were visiting from overseas. Among the party were four children, all aged under 10. Now, I’m sure many readers will be familiar with the situation – friends who haven’t seen each other for a while want to catch up and enjoy some good conversation over a relaxing dinner, and more often than not, the digital pacifier (smart phone, tablet, portable DVD player or games console) will be brought out to keep the children occupied.

Well, I have to say I was very pleasantly surprised that our four younger diners were fully engaged in each other’s company for nearly four hours – and not a screen in sight. Instead, they happily played together with the following toys and games:

  • A board game of Ludo
  • Some LEGO mini-figures
  • A box of alphabet flash cards

They even managed to invent their own game using the flash cards.

I’m not saying that younger children shouldn’t be playing with apps or video games – but screen time has to be used constructively, not as a default setting. I’m also aware that many apps and games can be educational and interactive. But I don’t think we place enough value on enabling and encouraging children to play games in real-time, with real friends, using toys that they can easily understand and control.

On a related note, another friend recently bought his wife a record player, so they could rediscover their vinyl music collection. Their young daughter, on seeing and hearing the gramophone in action asked, “How does the sound come out of those round things?”

How often do children display the same curiosity about how mp3’s or YouTube work?

On that note, I would like to take this opportunity to wish you a safe and peaceful festive season. In particular, I would like to thank all my regular readers who have each given me feedback on what they like about this blog, especially those who have been generous enough to either comment on or critique specific content.

C-Suite in a quandry: To Blog or Not To Blog…

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Should CEO’s be on social media? That is the question many boards, PR advisers, marketeers and C-Suite occupants are faced with these days. Partly driven by existentialist angst (“I Tweet therefore I am”), partly a desperate act of “me too”, many CEOs are in a dilemma about how to engage with the new media.

While it might sound like a good idea to have a CEO blog, in the wrong hands or used inappropriately, it can come across as inauthentic, too corporate, or just crass.

The use of CEOs as “personal brands” is nothing new – think of Richard Branson, Anita Roddick, Steve Jobs, Jack Welch etc. And while social media has the potential to extend the CEO’s reach to customers, shareholders and employees, it also abhors a vacuum. If companies do not take control of their public persona, their customers and employees (supporters and detractors alike) will fill the void for them.

I am seeing this debate play out in different ways:

First, there is a difference between a personal brand and a business brand, so it is important to establish boundaries while recognising how the CEO’s personal standing can be used effectively to complement the corporate presence.

Second, having the CEO recognised as an expert can enhance personal influence but may not directly benefit the company if it is not relevant to the business – does Warren Buffet’s prowess on the ukulele boost instrument sales, or help the share price of Berkshire-Hathaway?

Third, if CEOs do choose to outsource their blog content, make sure it is genuine and aligns not only with the CEO’s personal values but also with those of the company, customers, shareholders and employees.

Finally, CEOs or Boards struggling with this topic, or those worried about whether to take the plunge into social media would be advised to consult Dionne Kasian Lew‘s new book, “The Social Executive”, which is sure to become an essential guide on the subject.