Dear American Express,
I have been a loyal customer of yours for around 20 years. (Likewise my significant other.)
I typically pay my monthly statements on time and in full.
I’ve opted for paperless statements.
I pay my annual membership fee.
I even accept the fact that 7-8 times out of 10, I get charged merchant fees for paying by Amex – and in most cases I incur much higher fees than other credit or debit cards.
So, I am very surprised I have not been invited to attend your pop-up Open Air Cinema in Melbourne’s Yarra Park – especially as I live within walking distance.
It’s not like you don’t try to market other offers to me – mostly invitations to increase my credit limit, transfer outstanding balances from other credit cards, or “enjoy” lower interest rates on one-off purchases.
The lack of any offer in relation to the Open Air Cinema just confirms my suspicions that like most financial institutions, you do not really know your customers.
My point is, that you must have so much data on my spending patterns and preferences, from which you should be able to glean my interests such as film, the arts, and entertainment.
A perfect candidate for a pop-up cinema!
Next week: Life After the Royal Commission – Be Careful What You Wish For….
I really do not understand the Amex Value proposition. It now just seems to be an expensive, demanding credit card that is not accepted in many places/countries.
Yes, but “Don’t leave home without it…” To be fair to Amex, my card does get me discounted access to NGV exhibitions – but I only found out when I went to pay for a ticket at the gallery – they have never marketed this benefit to me, even though I would be a prime candidate!