In Praise Of Analogue…

Let me start by saying that I am not a technophobe, and I certainly do not consider myself a Luddite. But in this digital age, I do have a certain fondness for all things analogue.

Cassette Culture is alive and well in the analogue world...

Cassette Culture is alive and well in the analogue world…

There are growing analogue trends in:

  • photographyLomography and Polaroid
  • music – vinyl and cassette
  • publishing – zines and artists’ books
  • filmSuper 8
  • graphics – letterpress
  • arts & craftsEtsy and Craftsy

More and more of us are drawn to the charms and quirks of the analogue world, and not out of some perverse counter-culture posturing – we actually like this stuff for its own sake, and for the qualities that it represents:

  • slowness
  • tactile
  • considered
  • basic
  • hand-made
  • imperfect
  • uncomplicated
  • finite
  • flawed
  • serendipitous
  • warm
  • personal
  • custom-made
  • limited
  • simplicity

In fact, these key characteristics of analogue are antonyms of most things digital….

For many people who are using analogue production processes, the medium really is the message; and what you see really is what you get, because the products are usually a true representation of the work and effort that go in to making them.

However, the appeal of analogue is not just about the format or the technology; the inherent limitations of analogue production processes lead to natural constraints which inform the content and determine the final outcome of the finished object. For example, the number of photographs an analogue camera can take at any one time is limited by the length of the roll of film; a vinyl album can carry about 22-23 minutes of music on each side; a plate used in a hand-made printing process can usually generate editions of no more than 30 before it starts to deteriorate.

There are some traditional analogue domains where the digital format does enhance the user experience e.g., digital radio (although I sometimes miss the hum and crackle of AM broadcasts); or where digital technology introduces a whole new dimension e.g., 3-D printing; or where digital can resurrect/replicate a virtual experience of analogue e.g., iOS apps that mimic classic analogue synthesizers.

On the other hand, on-line communities are moving to “analogue” events via meet-ups because being there in person offers a deeper connection. I recently attended an afternoon salon conducted by a digital media agency, because they recognize the need to interact face-to-face with customers.

I anticipate that in response to a growing sense of digital disintermediation, more of us will start to engage with and interact through analogue media. This should not be seen as an out and out rejection of digital, but more as a means to establish balance and to find a deeper level of engagement beyond the often superficial shimmer of digital gloss.

Declaration of interest: the author, under an assumed nom de musique, recently released a limited edition cassette version of his last album, available on-line and from select record stores in Melbourne

Edifice and Artifice – Urban Planning and Verisimilitude

Art can provide a compelling antidote to all the moral, philosophical, economic, scientific, religious and political hyperbole that bombards and confronts us every day. By referencing the technical processes of artistic practice, the study of art history and the language of critical art theory, we can learn to interpret and navigate these conflicting forces, and even challenge them. In our increasing over-reliance on all things digital, we need an artistic sensibility to help us re-connect with tangible reality. There are also some suggestions that enlightened companies have started hiring art graduates to bring an alternative perspective to their organizations – to tap into hitherto under-utilised skills and to employ this external expertise for internal problem solving, decision-making and strategic analysis.

Two recent cultural experiences have provided me an opportunity to reflect on how more than ever we need art to help make sense of the world, especially when interpreting data and making strategic planning decisions based on informed assumptions, market research and business analysis – because the standardized digital representation of everything means we often fail to venture beyond the surface of things.

The first event was a screening of “Urbanized”, an intriguing documentary by Gary Hustwit, showing at the Australian Centre for the Moving Image. The film is the final part of Hustwit’s design trilogy (following “Helvetica” and “Objectified”) and looks at several examples of good (and bad) urban planning around the world.  It provides cause for both optimism and pessimism on the future of the city – but it is mostly a positive survey.

One critical section of the documentary is an exploration of Brasilia, a flawed example of a “planned” city, with marvellous civic edifices and expansive freeways – except that for the people who live there, especially poorer and car-less citizens, it just doesn’t work as a built environment where they are supposed to live, work and play. Scratch beneath the surface, and we see a dysfunctional city. The moral of this particular story is that planners need to engage with the community, and work from the perspective of the end user, not simply from a visionary blueprint. Meanwhile, Stuttgart provides a salutary lesson in how poor public communication around policy, decision-making and execution can lead to a government being voted out of office, yet the majority of voters remain in favour of the politicians’ original planning decision.

There are so many things to like about this simple but effective film: the absence of a voice-over, allowing the stories to largely speak for themselves (within the usual confines of editorial decisions); the choice selection of urban locations and planning case studies; a range of informed and mostly objective participants and commentators; plus simple cinematography and a great soundtrack. Now I want my own city to adopt the public bus system from Bogota and the bike lanes from Copenhagen (and maybe the High-Line Park from New York).

The second cultural event comprised two solo (but related) exhibitions at the National Gallery of Victoria, featuring the photography of Thomas Demand and Jeff Wall respectively. Both artists produce large scale works, both employ sculptured components (light boxes used as fames, images printed on Perspex to imply depth) and both of them use constructed or staged settings to create their images.

Thomas Demand’s work looks deceptively simple and straightforward – mostly large still-life pictures of urban, industrial and technology-based interiors. However, if we dig below the surface verisimilitude, we can see that the images are really photographs of models made from paper and cardboard – sculptures that meticulously and painstakingly recreate these scenes rather like stage-sets, which simultaneously seem totally familiar yet frankly disturbing. This latter response can be explained by the absence of people and an eerie lack of any human presence in the images, plus the knowledge that all this visual data is merely a form of hyper-reality; but at the same time it is actually false, or at best an impression or recreated memory.

In comparison to his counterpart, Jeff Wall’s photography has the appearance of being more naturalistic (especially as most of Wall’s images feature people in everyday settings), even though in some cases it is just as surreal and hyper-real. The latter is achieved by the use of scale and backlighting, while the former is implied by the contradiction and juxtaposition between subject (content), and setting (context). This body of work also incorporates more narrative elements, and manages to make external references to literature, film and art history.

Both artists are quietly academic in their practice, and to some viewers this might present a barrier to understanding if they are not familiar with the accompanying art theory or critical analysis. But this need not be an obstacle to our engagement with the work, allowing us to appreciate it for what it is, and to reach our personal interpretations and conclusions.

Art enables us to relate individual stories and collective experiences, and recognizes that there are many truths, not just a single truth. Without art, we would lose a vital tool to interpret and narrate much of the world around us that cannot be explained by other media. And in the digital age of “virtual” and “hyper” realities, increasingly art is the only tangible means we have to give context and substance to our imagination without it being compressed and dis-intermediated by reductionist and homogenised technologies.

Finally, art in the 21st century is probably the only continuous link we have to our past – because as language and technology have evolved over time, art remains a constant aesthetic touchstone.

http://www.acmi.net.au/lp_urbanized.aspx

http://www.ngv.vic.gov.au/whats-on/exhibitions/exhibitions/jeff-wall-photographs

http://www.ngv.vic.gov.au/whats-on/exhibitions/exhibitions/thomas-demand