Online Pillar 3: #Education

Students don’t need to attend formal classes anymore – they can YouTube a tutorial, sign up for a MOOC, watch a TED talk, Google the answer to a question, or research a Wiki entry. And that’s just the free stuff. Online seminars and workshops, especially in the area of software programming and code writing, are big business; and even vocational courses are looking to deliver more content via the web.

This week is the final part in my mini-series on the Three Pillars. (See Health and Finance.) Of the three, Education has probably done the most to embrace online – it’s certainly been at the forefront of the Internet and the web, both of which have their roots in academia. Yet of the three, it is the one vertical segment that is most vulnerable to disruptive technologies and changing business models.

Lifelong learning is going to become vital in keeping ourselves informed, skilled, up-to-date, relevant and employable (whether as hired labour or as self-employed freelances). Even in retirement, services like the University of the Third Age (U3A) can help in maintaining our mental wellbeing.

Few of us establish long-term relationships with schools or educational establishments we have attended – at best, we may join an alumni group, but in my experience, many such organisations are designed around fund-raising activities, “old boy” networks, quasi-masonic rituals and/or sadomasochistic memory recall at the annual reunion; and they don’t do so well when former students become increasingly mobile in the global workplace. On the other hand, the ability to attend so many different educational establishments and be exposed to different types of education services makes for a richer learning experience.

Online academic reference and research services have been around since the 1980s, and it’s now possible to source post-grad dissertations and PhD papers via vast online library databases. Part of this is driven by the academic need to “publish or perish”, part by changes in the publishing and information industry, part by the need to foster collaboration via better dissemination of primary research.

For myself, I participated in my first online seminar about 15 years ago, and webinars are commonplace for professional development, distance learning and collaborative projects. I have also enrolled in online tutorials for one-off courses on very specific topics – less about getting a qualification, more about enhancing my knowledge.

Students today, including those in primary and secondary education, are expected to participate online, even though they may still attend daily “in person” classes:

  • tablet devices are mandatory – for access to textbooks, and for managing assignments
  • students interact with their teachers and classmates via Learning Management Systems
  • undergraduates are expected to develop online CVs as well as use dedicated social media platforms run by their colleges
  • ebooks are capable of being personalised and customised – e.g., uploading your own notes, accessing peer comments, and interacting with teachers

Mass Open Online Courses (MOOC) are a logical extension of the webinar model – but of course, you don’t get the same certificate or diploma you would receive (assuming you get one at all) if you had enrolled for the class, completed the assignments and passed the exams. Some universities and colleges license their content (syllabus and curriculum) for local delivery by another institution – a bonus for students in remote locations, or unable to access more expensive colleges. Maintaining the integrity and quality of this “distributed” learning is still a challenge, and mutual recognition of qualifications (as well as certification and authentication) may yet be a barrier to student mobility.

Recognition of prior learning is a key feature of vocational education – but I can see a demand for more services that help me validate what I know and what I have learned (in the absence of a formal qualification) as well as helping prospective employers in candidate selection. There are also challenges in monitoring mandatory Continuing Professional Development (CPD), especially in areas such as health services, where even relatively junior nursing and ancillary staff in hospitals are required to maintain an online learning diary or journal as well as evidence of training completion and competence. (Question: who would be responsible if a nurse engaged by a hospital via a labour service provider failed to maintain currency in patient care, resulting in avoidable harm?)

Ultimately, the role of lifelong learning is in helping to plan, manage and develop our careers. Just as we might have a financial plan (to prepare for the future), and we would expect to manage our health (via regular check-ups and preventative measures), why wouldn’t also have a career plan, supported by a learning pathway? And if we are increasingly comfortable accessing content via mobile apps and the web, why wouldn’t we expect to pursue our learning needs online as well?

Next week: Another #co-working space opens in #Melbourne

The “Three Pillars” Driving the #Online Economy

Games and social media apps may currently be generating the most downloads and revenue, but the real innovation in the online economy comes from the “Three Pillars”: Health, Finance and Education.

What these pillars have in common are:

  • clearly defined market verticals
  • well-established business models
  • life-long customer engagement
  • highly regulated operating environments

They are also industries that are continuously innovating, which makes them interesting bellwethers for what might emerge in other sectors of the economy.

However, they do not display closely integrated vertical markets, and despite the regulatory barriers to entry they are vulnerable to disruptive technologies and new business models.

I’m reminded of the proverb “early to bed, early to rise, makes a man healthy, wealthy and wise” – such that we cannot afford to ignore what is going on in these industries, and nor can we fail to understand the implications for each of them based on what is going on elsewhere.

From mobile payment systems to wearable fitness devices, from Apple’s new “Health” app to mass open online courses, from peer-to-peer lending to shared health alerts, these sectors are responsible for (and responding to) significant changes in the online economy, and over the next few weeks I’ll be offering some personal observations on the trends, threats, lessons and observations for each of the three pillars.

I encourage readers to contribute to the debate via this blog….

Next week: Online Pillar 1: #Health

Joining Australia Post’s “National Conversation”

In a previous blog, I offered some thoughts on the possible digital future for AusPost. In response, I have been contacted by one of their social media consultants, drawing my attention to the “National Conversation“.

First, I acknowledge that AusPost is attempting to have an “open” conversation with customers, but I don’t see how this is really helping, other than generating a range of (conflicting) opinions, with little cohesion around the key issues. Participation rates in the Topics to date has been very erratic (in terms of numbers, and geographic distribution).

Second, I have read CEO Ahmed Fahour’s latest address, and frankly it did not inspire me. Basically, it was a whinge about the decline in letter volume, and the “challenges” of the Internet (which, as he says, has been with us for 25 years…. hardly a new event!) I also think there are some factual inaccuracies in Mr Fahour’s assumptions: I don’t believe that Australians are any less digital citizens than their OECD counterparts – they have always been reasonably early adopters of new technology (as evidenced by the number of smart phones and tablets). Where they have been slow is in moving to online services, but this is in large part due to poor Internet services (notoriously slow connection speeds and restricted bandwidth, and exorbitant access fees), coupled with a paucity of reliable online platforms – which is ironic given the push towards eGovernment, eCommerce and the digital economy around 1999-2001.

Third, and staying on the topic of eCommerce, the one recurring theme that does emerge from the National Conversation so far is the high cost of sending small parcels. I agree with some of the feedback that it is often cheaper (and quicker!) to order consumer items from overseas online retailers. Shouldn’t Australian consumers expect to benefit from the economies of scale to be achieved from a growing parcel business?

Finally, my previous blog suggested that digital transactions are the future for AusPost (while acknowledging the need to maintain its statutory obligations for letter delivery) – but apart from e-mail and bill payments, Mr Fahour’s address was rather silent on this point. That scares me, as it suggests a lack of vision for an integrated digital strategy. After almost 5 years in the job, you’d think a few more ideas would have emerged by now.

(Afterthought: maybe AusPost should check out what Shomi is doing – a local start-up with some smarts in linking the physical and digital worlds.)

If it seems too good to be true, then it must be!

As someone who commissioned one of the first books on advance fee fraud (sometimes called ‘Nigerian 419’ scams) nearly 20 years ago I find it staggering that people are still being sucked into these ‘get rich quick’ schemes.

While ‘advance fee’ is a particular type of bank fraud, those spammy and ubiquitous e-mails offering you fantastic sums of money in return for simply providing your personal details (and/or a small upfront payment and the ‘loan’ of your bank account) are among the more common form of financial scams on the Internet.

In most cases, the perpetrators (often posing as government officials, lawyers, bankers or accountants) claim to have unique access to enormous funds which need to be transferred out of their country of residence – usually in the context of foreign trade, bank deposits, bequests or international loan transactions. More recently, I have seen attempts to ‘liberate’ the proceeds of deceased estates where there is no legitimate heir.

Advance fee fraud scams should seem obvious by now, and hopefully recipients are wiser about these dubious offers to make them wealthy beyond their wildest dreams. Yet, I can’t help feeling these predatory fraudsters are merely an extreme version of the contemporary snake oil salesmen that inhabit the business world today.

This thought occurred to me, as I was reading about how one self-made millionaire had built his fortune – and, just by following his ‘system’, anyone could do it too. The images used to accompany the article emphasised the material trappings associated with this wealth, as if to reinforce the message: “You too can have a lifestyle like mine.”

Other variants of these ‘get rich in 10 easy lessons’ programmes are business ownership opportunities (mostly outsourced telesales operations), seminars on how to flip real estate (some of which are now illegal unless provided by licensed financial planners), and courses where you learn to build websites for clients (but your only customers end up being people who want to learn to build websites for their clients….).

Call me sceptical, but many of these ‘systems’ are merely pyramid sales schemes (sorry, MLM plans) masquerading as ways to “Be your own boss and kick the 9-5 routine”. Sure, some of these programmes may be free to access, but the likelihood is that the person offering ‘valuable’ business insights on how you can make your fortune is making their money from ‘selling’ the programme to you (via third-party advertising, sponsorship, speaking engagements, etc.).

If these insights are so valuable, why are they giving them away?