Last week I wrote about the importance of learning coding skills. This prompted a response from one reader, advocating the teaching of STEM (science, technology, engineering and maths) in schools: “Coding and the STEM subjects are our gateway into the future.” I would agree. But, as other commentators have noted elsewhere, we also need to put the A (for art) into STEM to get STEAM to propel us forward….
I recently attended a talk by renowned arts administrator Michael Lynch, as part of the FLAIR art event, where he expressed frustration at the state of the arts in Australia, the lack of a public arts policy, and the associated cuts to government funding. It can’t help that from John Howard onward, we have had a sequence of Prime Ministers who, while not total Philistines, have shown little enthusiasm, appetite or appreciation for the arts. And during Q&A, Mr Lynch referenced the conservative and “safe” nature of so much arts programming as evidenced by the lack of risk-taking and the stale and over-familiar choice of repertoire, although he did acknowledge some arts organisations were doing exciting work.
The debate then shifted to whether we need a new method to evaluate the benefits of a strong arts sector that is not purely dependent on economic terms or financial performance. It was not possible in the time available to come up with a suitable indicator, but I suggest we can derive a range of benefits from putting more emphasis on teaching, supporting and sponsoring the arts. This RoI might be measured in such terms as the following:
- Enhancing creativity among students will benefit individual problem-solving skills and collective innovation;
- A healthy arts scene is indicative of a balanced, self-assured and progressive society;
- Participating in the arts can give people a sense of confidence and well-being;
- Through art we can learn about culture, philosophy and history – especially of other societies;
- Giving people the means to express themselves through art is an important outlet for their skills, talent and interests.
We agonize about the amount of investment in our Olympic athletes in pursuit of gold medals, and whether the money can be justified (goodness – Australia only just made the top 10!) But no-one (yet) has suggested it’s not worth doing, even if we don’t win as many medals as is often predicted. And of course, together with the wider popular entertainment industry, professional sports attract more dollars, airtime and support through sponsorship, advertising, broadcasting rights, gambling revenue, club memberships and merchandise than the arts could ever hope to.
Part of the challenge lies in the popular notion that arts are either elitist, worthy, self-important, or simply frivolous – which makes it harder to build an economic case for the arts, but which can also lead to the worst kind of cultural cringe. Also, if the arts are really doing their job, they hold up a mirror to our society, and we may not like what we see. Populist politicians can’t afford to be associated or identified with such critiques – either as the targets or as de facto protagonists – so would they rather be seen shaking hands with gold medalists (or attending a Bruce Springsteen concert…) than maybe attending a cutting-edge performance by The Necks?
Next week: The latest installment of Startup Victoria pitch night
The intersection of art and technology is a fascinating one.
We aggressively chase tech innovation as the primary means of value creation, and it is often easier to measure and therefore more common, but you only need to look to Apple for inspiration.
Apple sells less than 20% of mobile phones, despite being the innovator in the space, but still generates 80% of the profits from the market.
When you ask yourself ‘why’ the only answer is in one way or another design, aesthetic, operational, industrial,
There are many other examples, Apple is the most obvious and well known.
Good point about the cross-over of art & technology, and the importance of aesthetics in good industrial design. Dyson is another example, and brands like Muji (and even IKEA…) try to combine form and function.